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bon appétit: How One Man’s Obsession with Fruit Created the UK’s Most Exquisite Spirits

Bon Appétit, Capreolus, eau de vie, PM SpiritsNicolas Palazzi

Barney Wilczak and his tiny distillery are bottling the wildness of the orchard.

BY OSAYI ENDOLYN

May 12, 2025

The fruit is coming.”

The urgent phone call that Barney Wilczak anticipates typically comes in the middle of the night. The caller is one of his local farmer partners who has just walked their orchards to touch, smell, and taste the fruit. The brief exchange notifies Wilczak that the quince, perry pears, blood oranges, raspberries, or damson plums destined for distillation are ready to harvest. A distiller of groundbreaking eaux de vie, Wilczak describes his work as being “in service to the fruit.” Part of that service is to represent the fruit at its highest level of flavor, to harness its essence. So the processing must begin right away. Wilczak takes the farmer’s call as his cue, rises in the early darkness, and prepares to receive by the truckload literal tons of fruit.

Wilczak built Capreolus Distillery in 2016, on the same property as his childhood home in Cotswold, southwest England. His eaux de vie have an almost unnerving ability to transport the drinker to those abundant fields. The region is known for its endemic fruits, many of which don’t appear in other parts of the world. The name Capreolus refers to the deer that frequent Wilczak’s garden. “They’re the most beautiful native deer we have and they’re so ephemeral,” he says. “You see them and then they disappear. It felt apt, as we try to capture things that only last for moments.”

That late night/early morning phone call from Wilczak’s farmer collaborator wouldn’t have been a surprise. Wilczak firmly believes that production revolves entirely around the wisdom of the trees and the people who cultivate them, not marketing drives or quarterly sales targets. Every piece of fruit that arrives at the distillery is hand-sorted to check for outliers of “too much softness or spring,” before it is hand-pressed and guided through distillation and bottling.

Hand-sorting gooseberries at Capreolus. Photograph By Barney Wilczak

You might say that Wilczak practices a type of conservation: His farming supports much-needed biodiversity, and drinkers around the world can experience hyperlocal plants they wouldn’t otherwise have access to. The quince evokes notes of cinnamon, fig, and dark cherry. It tastes of earth yet bright twig and leaf—to drink these eaux de vie is to be situated in terrain.

“Last year we spent 7.5 hours sorting 700,000 individual raspberries. That’s 3.6 tons,” Wilczak says, with a look of bewilderment. All that fruit, time, and effort across a team of four people, yielded roughly three hundred 375-ml bottles. With a sense of pride and maybe surrender, he adds, “It’s ridiculous.”

Wilczak has fans, if not acolytes, of his so-called ridiculousness. Among them, famed cocktail bartender Ryan Chetiyawardana, professionally known as Mr. Lyan, who features Capreolus eaux de vie at Seed Library in London’s Shoreditch, Washington D.C. bar Silver Lyan, and Super Lyan in Amsterdam. He credits Dawn Davies of The Whisky Exchange for introducing him to the spirit. “It was revolutionary to try an eau de vie that represents my favorite fruits as a UK native,” Chetiyawardana says. “Barney sees the whole essence of the plant as not just a biological creature, but what it stands for. I was flabbergasted.”

A view of the orchard

Preserving nature in the bottle

Wilczak found distilling through his love of nature. As a student he thrived in botany and biology, but couldn’t make sense of working nonstop in a lab. He pivoted to study photography and specialized in conservation. In brief, he became a plant photojournalist. “I was photographing habitat restoration on six continents, building media libraries for botanic gardens in 118 countries.” Alongside his studies, he developed a hobby for making ciders, exploring the technicalities of distillation and méthode traditionnelle, a style of winemaking that involves a secondary fermentation in the bottle. The leap to distilling was not a huge jump. “It all comes down to a love for plants.”

As he approached age 30, Wilczak experienced “a bit of a life crisis.” He didn’t want to only document plants for visual archives. He wanted to promote the growth and appreciation of those plants for others. “I realized that people are obsessed with varietal differences in wine, but it’s also true of every single fruit.”

When Wilczak launched Capreolus, his bank account was overdraft by eight pounds, but supported by his partner Hannah Morrison, whose taste became imperative to Wilczak’s process. Everything was once done by hand and muscle, though he’s since acquiesced to buying a mill. He committed to work with farmers within a fifty-mile radius of his home-distillery, and just recently purchased meadowland to plant quince trees, which will soon bring that particular eau de vie production within range (it was previously the lone outlier).

His focus on local farmers came down to pay equity. “Early on I was talking to someone in Finland about wild-picked cranberries and they said, ‘We’ll get them to you for 2 euros per kilo.’ I knew that was really really cheap for wild-picked fruit,” he explains. The fruit would be picked in Russia. “What are the labor laws there? What are people getting paid?” Wilczak wanted to work with people he could meet, with operations he could see. “We wanted to pay people a proper wage, focused on farming well,” he says, a nod to the price point of his lineup, which can range from about $90 to $185.

With his local focus, he learned that there was not “a single piece of overlap in flavor or aroma.” The realization inspired him to learn how these individual expressions manifested. He spent about seven years studying fruit distillation practices in epicenters of Austria, Germany, Italy, and France, and translating non-English books on the subject.

After distilling perry pears from 200-year-old 45-foot trees, Wilczak was shocked. The distillation didn’t smell like fruit. “It smelled like sun-warmed bark, ripe and unripe wood, autumnal leaves, and almost like the grass around the trees,” he says. “My self-guided education had a huge focus on a technological, yield-driven way of working, but that robbed the eau de vie of complexity and organic structure,” he continues. “I became interested in making eaux de vie that are truly organic and expressive of where they come from.” That meant becoming dogmatic about respecting the inherent knowledge of the trees and the ecosystems that allowed them to produce such varied fruit. “Suddenly, the eaux de vie started to smell like the orchards.”

Black currant eau de vie in progress. Photograph By Barney Wilczak

Around the world with eaux de vie

In New York City, Jorge Riera, wine director at Frenchette, Le Roc, and the newly revamped Le Veau d’Or, features Capreolus eaux de vie as the finishing touch on leisurely, decadent meals. “It’s mind-blowing,” Riera says. “The delicacy, the finesse, the floral notes that Barney gets out of it. I was blown away.”

Riera first tasted the lineup in 2018 in Vienna, Austria, at Karakterre, a 14-year-old natural wine conference celebrating producers primarily from central and eastern Europe (the festival now has a NYC iteration going into its fourth year). Riera immediately called his importer, PM Spirits, to see about getting Capreolus to the States. “With the raspberry eau de vie, you feel the fuzz of the fruit in the nose,” he goes on. “They work with nature and it’s beautiful. But for me, I see the result at the dining table. I see the emotions from people immediately.”

One of the more evocative eaux de vie is the damson plum, a quintessential British fruit. “Old recipes of distilling damson take on this slightly jammy, tart note,” Chetiyawardana says. “Barney manages to capture the smell of the blossoms as you walk past the bush. It has that white flower elegance. The purple fruit notes encapsulate the tartness of the skin and the yield of the flesh. It pulls through to this wonderful fresh almond note from the kernel.”

For this writer, Capreolus eaux de vie feels like falling into a safe, warm memory you didn’t know you had. The damson plum is an example of Wilczak’s conservation ideology: “No one knows what to do with a cooking plum; it’s something we’ve lost from our vocabulary. We can let these things slip away. But if we want those genetics as a resource given changing climate, we have to give a justification for them to be grown.” His exquisite bottles make for a compelling reason. The only experience better than sipping Capreolus is to share it with someone as willing to be moved as you.

https://www.bonappetit.com/story/capreolus-distillery-united-kingdom-most-exquisite-spirit-eau-de-vie

PUNCH: The Best Blanco Tequilas Under $50

agave, Best of, PUNCH Drink, PM Spirits, TequilaNicolas Palazzi

After tasting more than 20 expressions, here are five complex, affordable and additive-free bottles for sipping and mixing.

“Can you recommend a good tequila?” This is a simple question that just about anyone who has an interest in agave spirits likely gets asked by friends, colleagues and family members. But when it comes to modern tequila, it demands a follow-up question: Good how?

Nearly eight years ago, when we first compiled a list of blanco tequilas to taste, it was a month after George Clooney’s Casamigos brand became a unicorn, selling to Diageo for a whopping $1 billion. It seemed like the peak before an inevitable downturn of celebrity-backed tequila. Surely the market could bear only so many; surely this was an aberration. But each time we’ve gathered since, another handful of well-publicized celebrity tequilas have entered the market. Each new high-profile release has made that follow-up question—Good how?—as much a mainstream concern as an industry one. It’s no longer a question of transparency around who is actually making the spirit, but also How?, and Who actually benefits?

Luckily, there are not only more celebrity tequila brands on the market, but there’s also a greater selection of tequilas from artisanal brands who have made great farming, fair labor practices and the preservation of traditional methods their mission. What actually ends up in a bottle of tequila has also become more of a consumer concern than ever. (Spoiler: 70 percent of all tequila contains undisclosed additives, often used to alter flavor or mouthfeel.) The words “additive-free” are now increasingly common on labels from producers who proudly eschew these practices. So, yes, for every great bottle of blanco tequila, there are probably a dozen not-so-great ones, but there is still so much to love about this category, and at an affordable price point.

In searching for best-in-class blanco tequilas, we focused on value and bottlings that were singular without breaking from the qualities that have come to define what we love about the category: salinity, minerality, grassiness, earthiness and, above all, purity. For the tasting, Punch editors convened to taste 21 tequilas priced at $50 or less. As in previous tastings, at best the field showed the incredible range that blue Weber agave can express; at worst, there was unevenness in terms of quality, most often manifesting in spirits that were muted, or perhaps delivered on aromatics but struggled to have the kind of textural complexity and completeness of our top picks. But let’s focus on the positives, shall we? 

Without further ado, here are our favorite affordable tequilas for sipping and mixing.

Editor’s note: Because prices vary by market, certain bottles listed below may retail for slightly above $50.

Mi Casa Blanco Tequila

In 2000, Mi Casa, a family-owned operation, set out to be the best agave producers in the world, with no intention of making their own tequila. Five years later, they decided they’d rather control the process from start to finish, and another six years after that, Mi Casa tequila hit U.S. shores. Produced from naturally sugar-rich agave (with 32 percent Brix, compared to the industry standard of 26 to 28 percent) grown in the highlands of Michoacán at 6,500 feet, the resulting blanco tequila, which is rested in stainless steel, found favor with the tasters for its soft, clean and subtle earthiness, with no hint of the artificiality that plagues so many tequilas at this price point. While it can be found for under $50, this bottle does creep up by a few dollars depending on the retailer.

  • PRICE: $49 (750 milliliters)

  • ABV: 45.5%

Gran Agave Blanco Tequila

Gran Agave also hails from the highlands of Jalisco, and like Tequila Ocho, it’s produced using traditional methods: Hand-harvested blue Weber agave piñas are slow-roasted in brick ovens, fermented with wild yeast and distilled in copper pot stills. Destilería Santa Lucía, where Gran Agave (among other tequilas, including Costco’s Kirkland Signature brand) is made, is a family-owned operation that dates back to the 1940s, with a focus on heritage production. The resulting tequila is a rich, almost milky expression that manages to be both zippy and restrained, with a pleasant temple spice–like note on the nose. At less than $40 per liter, it’s one of the best values on the market.

  • PRICE:  $37 (1 liter)

  • ABV:  40%

Azul Force Blanco Tequila

This tequila is crafted at Agaves Selectos Corona in the town of Tonaya, Jalisco, a region known for its tequila heritage. What sets it apart is the blend of traditional practices, such as natural fermentation and using estate-grown blue Weber agave, with modern equipment. The agave is cooked in a 40-ton autoclave before resting with the autoclave door open for 24 hours to stabilize the sugars. Fermentation is entirely natural, relying on ambient wild yeast and lasting between three and seven days before the mixture is distilled in a column still. The result is a spirit that balances clean, high-efficiency distillation with rich, terroir-driven character. The tasting panel found this to be mellow, with layers of complexity that feel exceptionally integrated. A tannic finish makes you want another sip. This bottling is not yet on store shelves, but the importer, PM Spirits, expects it will be within the month; it’s worth seeking out as one of the better values on the market.

  • PRICE:  $32 (1 liter)

  • ABV:  40%

https://punchdrink.com/articles/best-affordable-blanco-tequila-2025/

Financial Times: Make mine a Stinger… why cognac cocktails are trending

Armagnac, Brandy, Cognac, cognac, PM Spirits, Financial TimesNicolas Palazzi

Forget the Spicy Margarita – here’s what the mixologists will be ordering at the bar

The Spicy Margarita is everywhere – in plenty of bars I know it now accounts for half of all drinks sales. But what would we all be drinking if the bar world’s top tastemakers had their way? In my survey, brandy won by a landslide, with cognac, Armagnac and apple-based calvados all getting plenty of votes. “Cognac is the king of spirits, it’s got so much going on,” says Jake Burger, proprietor of Portobello Star in London’s Notting Hill. He recommends the 19th-century Cognac Cocktail – essentially an Old Fashioned made with brandy – “which is what we’d all be drinking today if phylloxera hadn’t wiped out all the French vineyards and turned America into a whiskey-drinking culture”. For a really authentic Cognac Cocktail, he says, use Sazerac de Forge & Fils cognac, which is modelled on pre-phylloxera recipes (£121, masterofmalt.com). Under the £80 mark he also likes Merlet XO, Fanny Fougerat Iris Poivré XO and Prunier VSOP. Armagnac comes highly recommended by Sipsmith co-founder and master distiller Jared Brown and Sebastian Tollius, beverage director of Eleven Madison Park’s new Clemente Bar. “It’s rustic, full of character and versatile,” says Tollius. He favours the small batch bottlings by French specialist PM Spirits (from $62.50, pmspirits.com). “Perfect [as a sub for whiskey] in classics like Manhattans or as a stand-in for cognac in a Vieux Carré.” Ennismore’s head of bars Robert Simpson makes the case for calvados, “which has flavours from crisp fresh fruit through to apple strudel”. Punch editor Talia Baiocchi agrees: “I love a simple calvados and tonic.”

PM Spirits VS Overproof VS Bas Armagnac, $62.50 for 75cl, pmspirits.com

Liqueurs were another strong performer – and particularly crème de menthe. Which would have shocked me had I not, uncharacteristically, found myself ordering a Stinger in the Spy Bar at Raffles London just recently. This minty digestif sees cognac laced with white mint liqueur; it’s typically shaken and served “up” in a coupe or over crushed ice. Spy Bar makes its own After Eight-infused crème de menthe, but Tempus Fugit (£31.50 for 70cl, bbr.com) is also excellent. Another liqueur due a revival, according to drinks writer and co-owner of the Pacific Standard in Portland, Oregon, Jeffrey Morgenthaler, is the monastic nightcap Bénédictine DOM (£31.25, thewhiskyexchange.com) – he favours the “sweet, peppery, herbal French liqueur” in a rye whiskey-based La Louisiane cocktail. NoMad London’s Leo Robitschek, meanwhile, pleads the case for amaretto, particularly in a sour. If there’s a common theme in all of this, it’s the after-dinner drink. Perhaps 2025 will see the red-hot Margarita make way for something a bit more smouldering. 

Stinger

Some might find this old-school 3:1 formula a bit heavy on the crème de menthe. If in doubt, start with less and then work your way up.  60ml VSOP cognac or armagnac 20ml white crème de menthe (such as Tempus Fugit) Method: Shake with ice and then either strain into a cocktail glass, sans ice, or serve over crushed ice in a rocks glass. 

https://www.ft.com/content/a8fb1c8f-eeb2-4c4a-8c16-6fe4b6963b97

Forbes: Ho Ho Ho And A Bottle Of Rum

Best of, Hampden, PM SpiritsNicolas Palazzi

These fine aged rums from all over the Caribbean are perfect to... well, you COULD gift them for the holidays, but it’s more fun to sip them yourself.

It’s holiday time, and that means it’s time to light the tree, deck the halls, fire up the menorah... and also time to put lots of bottles of alcohol into gaily decorated gift bags to hand off to assorted loved ones, friends, business associates, doormen, and so on. But here’s a little secret — while you’re picking up bottles of Johnnie Walker Blue Label or Tanqueray or Veuve Cliquot or any of the usual gifty standbys, you can also pick up a bottle of delicious rum and — wait for it – take it home to drink yourself. What’s stopping you? And I don’t know about where you live, but here in New York City, a day of navigating around slow-walking tourists and harried, half-sprinting natives at holiday time calls for a little liquid reward.

Rum, even the fanciest of fancy bottles, isn’t necessarily the ideal gift. People think of it as sweet stuff, fit only for mixing into frozen daiquiris and the like. That implicit bias prevents a lot of folks from sitting down with good aged rums and really giving them a chance. If they did, they’d find they aren’t only not sweet, but they’re as complex and multi-layered as the finest whiskies or cognacs. But since you already know that, why not save the good stuff for yourself? And the best part is, since rum is so misunderstood, most of the really good ones, even rare bottles, can be had for a fraction of the cost of a rare bourbon or single malt. So you’ll be splurging on yourself without blowing up your bank account. Win-win!

Here are a few of my favorite rums that have hit store shelves in the last few months, all of which are worth your time. Some will be harder to find than others — and a couple will be all but impossible to track down. But I hope you’ll see that as a challenge rather than an impediment.

Hampden Estate's Great House has been standing since 1779; the rums in the blend are slightly younger.

Hampden Estate Great House 2024 (57% ABV, $130). The GOAT of Jamaican rum distilleries? That’s a tall order, but Hampden Estate is certainly in the running for greatest rum distillery you’ve (probably) never heard of. Operating since 1753, the estate’s pot-still rums were used exclusively in blends until 2018, when the world could finally sample its estate-aged rums unadulterated. The Great House series, launched in 2019, is an annual limited edition using different blends of the distillery’s eight marques, or recipes, of rum. 2024’s blend skews a little younger than usual, with the vast majority of it aged four years or less. But aging in Jamaica’s tropical heat makes things move quickly, and this is a terrific, fully mature rum. The nose is redolent of overripe banana, sweet apple, and a hint of tar; on the palate, sweet notes of pineapple, coconut and vanilla are met by a dry, peppery spice. The finish is lingering and warm, with notes of tobacco and dark chocolate. A fine introduction to Hampden if you haven’t tried it before, and a snazzy addition to the collection if you have.

https://www.forbes.com/sites/tonysachs/2024/12/16/ho-ho-ho-and-a-bottle-of-rum/

@agavesocialclub - PM Projects destilado de agave

agave, Cinco Sentidos, PM SpiritsNicolas Palazzi

Agave Social Club reviews PM Spirits Project - destilado de agave. Doug has quickly turned @agavesocialclub into one of the most respected agave-centric podcast & social media channels out there.
if y’all aint following him on all different platforms already, y’all should.

video credit: Agave Social Club / Doug Price

#drinklessdrinkbetter #agave #pmspirits

https://www.theagavesocialclub.com/

Vinepair: The 30 Best Rums for 2024

Best of, La Maison & Velier, PM Spirits, Rhum, Rum, Vinepair, Privateer, La Maison Velier, Isautier, Hampden, Beenleigh, Papalin, ClarinNicolas Palazzi

As much as any other spirit, it’s safe to say there’s a style of rum for everyone. Nations across the globe have made it for centuries, with regions and producers offering different interpretations via distinct base ingredients — fresh cane juice, cane syrup, and molasses — as well as varied fermentation and distillation techniques.

Expressions arrive unaged and uncut; matured but with color later stripped away; or following decades in casks old and new. Some bottles are specifically produced for cocktails; others, owing to the price tags that accompany them, demand to be sipped, whether neat, on the rocks, or proofed down to the drinker’s preference. Then there are flavored or spiced releases, which accounted for over 50 percent of the rum sold in the U.S. in 2023.

With all due respect to the fictitious sailors that typically adorn such bottles, we did not consider flavored selections for our annual roundup of the best rums to drink right now. But we did dive deep into the diverse range of examples listed prior, tasting more than 120 bottles from over 20 nations across the globe.

Those samples were sent to VinePair (free of charge) by producers, importers, distributors, and PR firms. We tasted each one non-blind because we recognize that price plays one of the most important roles when you’re shopping at the liquor store or online, and should therefore be considered when evaluating a product.

The final list does not represent the 30 highest-scoring rums from the tasting, and instead aims to showcase the best offerings at every price point and across every interpretation of the category. We’re confident that the final selection offers a solid option for every occasion, budget, and palate. After all, there’s a style of rum for everyone.

The Best Rums Under $50

Transcontinental Rum Line High Seas

As the saying goes, “what one rum can’t do, three rums can.” Sure, you can craft your own blends, but why bother when the fine folks behind Transcontinental Rum have done it for you with this excellent mix of Panamanian, Jamaican, and Martinique distillates? Expressive and brimming with character, its savory, vegetal, slightly sweet profile offers a solid foundation for world-class cocktails.

The Best Rums Under $100

The Spirit of Haiti Clairin Vaval

Bottled at a precise 53.5 percent ABV, this Clairin is produced by Distillerie Arawaks, owned and operated by Fritz Vaval, whose family has been in the farm distillery business for close to 80 years. Fermented using ambient yeasts and distilled on a proprietary still, the nose of this spirit juxtaposes papaya and mango with salty umami aromas. The palate commits to more fruity and vegetal notes, with an enjoyably abrasive finish that speaks to the hands-on, traditional practices that led to its creation.

Privateer True American Bottled In Bond Rum

Magical things are happening in the rum realm up in Massachusetts, specifically at the premises of Ipswich-based Privateer Rum. Fusing American traditions with Caribbean-style spirits, this molasses-based bottled-in-bond release might seem initially shy on the nose, but that’s only a reflection of its refined, nuanced character. Where aromas of molasses, mocha, and caramel arrive softly, they explode on the palate, landing with a rich, borderline syrupy mouthfeel. Ideal for bourbon drinkers, this is a bona fide sipper.

Papalin 7 Years Old

A blend of two Jamaican pot still rums, this release features spirits distilled and aged at Worthy Park and Hampden Estate. The nose reveals classic Jamaican funk alongside hints of underripe stone fruit and grassy notes. The palate shifts to savory, umami character, with a Band-Aid note emerging on the finish that evokes a touch of peated Scotch. A complex rum that makes for a great sipping experience with or without ice, at 46 percent ABV, most drinkers won’t find the switch in temperature and dilution necessary, but it certainly isn’t unwelcome on a warm summer’s day.

Beenleigh Artisan Distillers 2013 Single Blended Rum

Beenleigh, Australia’s oldest operating distillery, was founded in 1884 in the sugar cane-rich northeastern state of Queensland. Those 140 or so years of experience have translated to a fruity and energetic spirit here, with oak and vanilla aromas raising the curtain, followed by more pronounced notes of tropical fruit and melon. At 10 years old, the palate is similarly lively, with ginger syrup and pomegranate molasses leading the charge. This is an elegant but easygoing sipper.

Hampden Estate HLCF Classic

A flagship expression from one of Jamaica’s most renowned producers, HLCF is shorthand for “Hampden Light Continental Flavoured.” Production features ambient yeasts, extended fermentation periods, 100 percent pot still distillation, and four years aging in tropical climates, which the brand notes is “equivalent” to 11 years in Europe. What does that translate to? Plenty of funk on the nose with added aromas of papaya, tart/savory tropical fruits, and molasses. A classically Jamaican profile on the palate, this rum certainly sips above its modest age statement.

The Best Rums Over $100

Isautier Traditional Rum 16 Year

Another stellar inclusion from the small island of Réunion, this rum was put into barrel in May 2006 and bottled in September 2022. Its producer, seven-generation family-run Maison Isautier, unusually makes both cane-juice- and molasses-based rums. This release falls into the latter camp, arriving at 57 percent ABV — not that you’d guess that from the nose or palate, though. Instead, aromas of dried stone fruits, vanilla, and used oak shine through, while the flavor profile leans mineral-rich, with accents of roasted coffee, dried licorice, and Dmerara syrup.

La Maison & Velier Flag Series 24 Year Old Guyana Rum 1998

La Maison & Velier’s “Flag Series” aims to showcase remarkable bottles from regions where extended aging periods are an option. Guyana rum aged for almost a quarter-century definitely fits that bill, and in this case, the lengthy maturation was only possible because the initially bourbon-barrel-aged spirit was transferred at 2 years old from its tropical home to Europe, where it was then transferred to Port casks. The profile of the final spirit is understandably dense and concentrated and we found that it benefitted from a few minutes to fully open up. At which point, a stunning array of tropical fruit (particularly pineapple husk), oaky sweetness (vanilla), and red berry compote emerge. The palate follows with cacao, salted caramel, and zesty citrus notes, as if to remind us that this fine sipping rum is still remarkably full of life and energy.

https://vinepair.com/buy-this-booze/best-rums-2024/

Bloomberg: Your Next Investment Bourbon Should Be a Brandy

Armagnac, Bloomberg, Brandy, cognac, Cognac, Cognac Frapin, L'Encantada, Nicolas Palazzi, PM SpiritsNicolas Palazzi

Illustration by Nico H. Brausch

By Christopher Ross

June 18, 2024 at 6:27 AM UTC

Bourbon collectors, I feel your pain. What was once a niche hobby for booze geeks has become a forbiddingly expensive and competitive endeavor, what with the annual Pappy Van Winkle lotteries (and heist) and secondary markets where a $2,000 bottle of 20-year Eagle Rare can leap to $14,000 in just five years.

Still, if you love the hunt for artisanal, rare spirits, have you considered pivoting from grains to grape? The warmth and woodsy flavors of single-barrel, full-strength cognac and Armagnac can closely resemble the taste of bourbon, at a more attainable price point.

“Folks who’ve had the opportunity to taste these bottles notice, wow, there’s that concentration, that similar profile of combining fruit and structure from the wood,” says Greg Faron, co-founder of new importer Bien Élevé in Washington, DC. Some vintage brandy can compare in flavor to glut-era bourbon, he says, referring to the 1970s-to-early-’90s period when distillers cleared out older, languishing whiskey stock under younger labels.

Bien Élevé joins established importers PM Spirits and Charles Neal Selections—plus upstarts such as Bhakta Spirits, from the founder of WhistlePig whiskey—as part of an expanding network of bottlers and retailers working with aficionados to build a ground floor for collecting these complex liquors.

Their biggest obstacle? The French.

See, when it comes to investment bourbon, what’s most sought-after are single-vintage bottles, ideally single-barrel, bottled at cask strength—offering a premium of intensity and purity and rarity, traceable to a specific location and point in time. But that’s exactly the opposite of how French brandy is traditionally produced.

Distillers at major cognac houses such as Hennessy and Courvoisier believe the beauty of their craft lies in artful blending; they lock up eaux-de-vie (unaged spirit distilled from grapes) from hundreds of growers to do so. There are strict brandy-making rules around grape varietals, distillation and minimum aging time in oak barrels, but blending isn’t actually a prerequisite.

“I’m French, so I can say this: The French feel they are the guardians of a tradition, which makes them not innovate whatsoever,” says PM Spirits founder Nicolas Palazzi, one of the first importers to bring unblended, collector-bait brandy to the US.

The Cognac region, Palazzi says, is particularly disincentivized to put out the kind of artisanal spirits that US buyers are clamoring for. If a producer decides to set aside a barrel for aging as a vintage cognac, a member of the Bureau National Interprofessionnel du Cognac (BNIC) must be present for its sealing. To open that cask for any reason, including if it’s leaking or damaged, they need to pay for another inspector to come out and oversee the breaking of the wax seal.

Moreover, Big Brandy doesn’t see much long-term strategy in single-barrel bottlings, as it’s only able to achieve its current sales volumes by blending spirit from different casks; the ultrapremium $4,000 Rémy Martin Louis XIII may contain as many as 1,200 eaux-de-vie, some as much as a century old. There are precious few growers in Cognac who don’t sell to the mass-market houses.

Steve Ury, a well-known former bourbon blogger, takes a cynical view of the Kentucky gold rush, so he turned his gaze toward France. He says his steadily growing Facebook group, Serious Brandy, now counts more than 3,000 members. He says American buyers have had to train smaller brandy producers to fill that desire gap between collectors and the conglomerates.

“Their first instinct was, you blend everything, you water it down to 40%—that’s what people want,” Ury says. “And we had to go and say, ‘No, that’s not what we want. We want to see those barrels. Just put ’em in a bottle. We don’t need you to do anything else.’ ”

There’s casks all over the place, all over France, sitting in garages and sheds.

Cognac houses Pasquet and Grosperrin are among producers that have gotten the memo, as well as L’Encantada Armagnac, he says, which can be “very bourbon-like. It’s dark and oaky because they don’t do as much treatment to it, they just sort of leave it in the barrel.”

Reid Bechtle, a collector in Virginia, agrees. He was so enchanted when first tasting L’Encantada’s Armagnacs in 2015 that he and fellow members of his private whiskey club—1789b, which buys whole barrels of spirits—foresaw the untapped demand and purchased three on the spot. Now, he says, L’Encantada’s fame has grown, and its small-batch, orange-wax-topped bottles command such a cult following that it’s often impossible to find at retail. “What we used to buy for $60 is now $300.”

For your own collection, this month PM Spirits is releasing a L’Encantada discovery box ($211) featuring 200‑milliliter independent bottlings of brandy distilled by three different domaines over three different decades: 1999, 2001, 2012. Dozens of years in barrel reveal beautiful tertiary aromas of dried citrus, tobacco and resin.

Cognac Frapin, a family-owned producer founded in 1270, focuses mostly on traditional aged blends, but it, too, is coming around, with help from Palazzi. A 1994 vintage released in May is a first for the maison: single-estate, single-cask, full-proof. Balancing the richness of the wood with subtle orchard fruit, vanilla and leather, it costs $265. Only 500 bottles were made.

Similarly, Bien Élevé imported a single-cask 1967 Cognac Lheraud Bons Bois ($640), perfumed with exotic spice and dried figs and elegantly rounded on the palate. “It’s become more of a focus in France, finally, for single-barrel picks,” says Faron, the Bien Élevé co-founder. Just a dozen of the 132 bottles of the Lheraud Bons Bois were allocated to the US.

I wouldn’t be surprised if major producers started earmarking exceptional casks as well, given that collectible, traditional blends have stalled. The compound annual growth rate by volume of ultrapremium-and-above French brandy was down 2% globally from 2018 to 2023, compared with ultrapremium bourbon’s 22% growth, according to IWSR, a global beverage alcohol data specialist.

“With French brandy, the extraordinary and extensive histories—over 700 years for Armagnac alone—and the tremendous ageability of these spirits, arguably far greater than most whiskeys, should mean that the possibilities for finding great spirits are near endless,” says Nima Ansari, a buyer for Astor Wines & Spirits in New York who stocks about 20 bottles of boutique brandy. Cognac can age longer than bourbon or American rye because of a cooler climate and less char on what are usually older, larger barrels.

But the ultimate factor may be the love of the hunt. As in the early days of searching for bourbon “dusties” on liquor store shelves, there’s a sense of undiscovered treasure out there, if you know where to look and strike quickly when opportunities arise.

If a vineyard hasn’t presold all its grapes to a brandy house, some farmers might have their own spirits distilled for consumption among friends and family or as an investment. “Every farm is a potential producer,” Ury says. “There’s casks all over the place, all over France, sitting in garages and sheds.”

In other words, there’s a lot of potential boutique brandy out there—and it’s all rare. Consider: If an importer comes across the private stash of an elderly couple, buys it and releases 170 bottles, it might be all that family farm ever produces.

For collectors who get a thrill from acquiring a truly one-of-a-kind spirit, it’s tough to put a price on those bragging rights. At least for now, though, a couple hundred bucks ought to do it.

https://archive.is/Cf9Yi

Vinepair: The 15 Best Mezcals for 2024

Best of, agave, NETA, Cinco Sentidos, Mezcal, VinepairNicolas Palazzi

Mezcal enthusiasts, of which there is a growing, occasionally dogmatic rank in the U.S., can reasonably argue that theirs is the ultimate spirit. Mezcal’s mid-aughts adoption in cocktail culture helped breathe new life into familiar cocktails via simple riffs, and gifted drinkers with more than a handful of beloved modern classics.

While those drinks rely on larger brands placed for that very use (like Del Maguey in the Naked & Famous), the category is overwhelmingly made up of small to tiny-scale producers. These artisans employ hands-on, traditional techniques, harnessing the diversity of seemingly endless species of agave to provide stunningly complex sipping spirits.

With much to geek out on, VinePair’s guide to the different types of mezcal, and the different varieties used in production, offers a comprehensive primer. But we’re here to explore brands, expressions, and the best bottles available right now on the U.S. market.

To compile this list, we tasted more than 60 samples submitted to VinePair (gratis) by producers, importers, distributors, and PR firms working on their behalf. Each was tasted non-blind, allowing us to factor price into our conclusion, and ultimately determine whether the bottle was worthy of inclusion on this list — the aim of which is not just to highlight the crème de la crème, but the best offerings across a wide range of price points.

NETA Tequilana Capón

NETA, Tequilana Capón – Wilfrido García Sánchez

Prior to the pandemic, the Tequilana agave (Blue Weber) grown by producer Wilfrido García Sánchez’s uncle Lalo made its way to Jalisco, where it was used to make unidentified tequilas. When those commercial relationships broke down because of shutdowns, Wilfrido and brother Ramón started crafting their uncle’s agave into fine, small-batch sipping spirits. One such example, this is a beautifully expressive release that begins citrusy, fruity, and mineral-rich, with an almost ghee-like quality lingering beneath. The palate is similarly bright and intense, with a finish that lasts an age.

Average price: $190
Rating: 96

Cinco Sentidos Cuishe

Cinco Sentidos, Cuishe – TÍO TELLO & EDUARDO “LALO” PEREZ CORTÉS

Technically sold as an uncertified agave spirit, this mezcal is produced from wild-harvested Cuishe that’s roasted with mesquite firewood and hand-chopped and mashed prior to fermentation. Its profile is lithe and clean, serving bountiful helpings of pineapple, jalapeño, and mineral notes. Smoke is an afterthought, and one that adds just a touch of savory character to the palate and finish, elevating the sipping experience to the next level.

Average price: $125
Rating: 94

https://vinepair.com/buy-this-booze/best-mezcals-2024/

Liquor.com: The 11 Best Vermouths for a Negroni, According to Bartenders

Best of, vermouth, Equipo Navazos, PM SpiritsNicolas Palazzi

Take the guesswork out of your vermouth choice with these expert recommendations.

ermouth is frequently a forgotten cocktail ingredient. When it comes to classic Martinis or Manhattans, it’s often overshadowed by the base spirit.

However, if you consider that the Negroni consists of equal parts gin, vermouth, and aperitivo, your choice of vermouth suddenly becomes more important.

“Vermouth is the often-overlooked instrument in the symphony of a well-crafted Negroni,” says Stevan Miller, the bar lead at Michelin-starred Esmé in Chicago. “It orchestrates a delicate dance between the boldness of the base spirit and the bitterness of your chosen aperitivo. Vermouth is a diplomat. It harmonizes the diverse elements at play.”

We consulted bar pros from around the country to share their preferred sweet vermouths to use in a Negroni. Try one of these recommended bottles for your next cocktail hour.

Best for a Dry Negroni: Navazos Palazzi Vermut Rojo

Robby Dow, bar director of Olivero in Wilmington, North Carolina, is excited by the emergence of sherry-based vermouths. This particular bottling, a favorite of his, is a collaboration between Nicolas Palazzi of PM Spirits and sherry broker Equipos Navazo.

“The duo serve as a guiding light for sourcing and importing some of the best products from around the globe,” says Dow. “This vermouth is no different.”

It’s a great choice for those who may have grown weary of the juicy, vanilla-forward Italian styles of vermouth, he says. “Navazos Palazzi Vermut Rojo comes across much drier and more savory with notes of juniper, anise, and coriander, with a subtle off-dry sweetness from the oloroso sherry,” says Dow. “These savory elements are a perfect marriage when stacked up next to Campari and a nice bold London dry gin.”

https://www.liquor.com/best-vermouths-for-negronis-8559332?utm_campaign=liquor&utm_content=likeshop&utm_medium=social&utm_source=instagram

Vinepair: Puntas — a High-ABV, Hyper-Traditional Style of Mezcal — Is Going Commercial

agave, Cinco Sentidos, Vinepair, VenenosaNicolas Palazzi

It was at the end of a tasting at Eli’s Mezcal Room, an underground mezcal tasting experience located in a local man’s New York apartment, when host “Eli” (not his real name) pulled out one final bottle he thought might interest me: an unlabeled plastic water bottle he had suitcased back from Mexico. It was extraordinarily aromatic and I could smell its vegetal, medicinal notes the second the Poland Spring’s lid was unscrewed. It likewise had a rich, intense, burning flavor — no surprise as it was nearly 70 percent ABV.

When alcohol comes off a still, the distiller cuts it into three parts, each descending in alcohol content, and generally referred to as the heads, the heart, and the tails. The most toxic elements, like methanol, are concentrated in the heads and tails, meaning many distillers across all spirits categories only bottle the hearts to be safe.

But this special mezcal Eli had served me was actually composed of all heads, which, besides methanol, also possess some incredibly aromatic, flavorful compounds like propanol, ethyl lactate, acetic acid, and furfural.

Though formerly the (strictly non-exported) handiwork of hyper-traditional mezcal, of late, puntas offerings are becoming increasingly commercialized and the category has even infiltrated the tequila world.

Puntas on the Palenque

Until recently, most Americans who would have tried puntas (the Spanish word for points, a synonym for heads) probably did so in a similar way to what I did. There aren’t really any commercial examples of it and, quite frankly, bottlings like the one I tasted might not even be legally allowed to be sold in this country for a variety of reasons.

“It’s definitely much more common to find it at the palenque (mezcal distillery),” says Noah Arenstein, who runs the mezcal program at The Cabinet in New York’s East Village. “Because either it’s being used to blend back into the final mezcal and adjust the ABV and flavor … or they’re saving it to drink for themselves.”

If The Cabinet has one of the world’s largest mezcal collections, the bar only has a few commercial examples of puntas. Indeed, Mezcal Reviews, an online database with over 1,800 mezcals listed, has only cataloged 11 puntas bottlings over the years.

La Venenosa, raicilla Puntas

La Venenosa Racilla Puntas is the first example Arenstein recalls seeing on shelves, circa 2016. (While also agave-based, raicilla is not the same as mezcal or tequila.) Cinco Sentidos shipped its first batch of Puntas de Espadín to the U.S. market in 2021. Two years earlier, Mal Bien had started offering Madrecuixe Puntas, which the producer called “the platonic ideal that we imagine spirits to be. Agave, boiled down to its very essence, the plant stripped of everything but its soul.”

“This was always something we would produce at the distillery, ever since we started producing in 2007.”

Cinco Sentidos espadín Puntas

Arenstein finds all the puntas releases have a unique, specific taste. “You get almost a hand sanitizer note,” he says. “You put it on your hand and it evaporates like, you know, a hand sanitizer without lotion would. It has a lightness and kind of effervescence to it.”

If that doesn’t sound too appealing, there’s the somewhat taboo aspect of drinking puntas to consider. Haven’t we long been told that heads are solvent-y in taste and dangerous to drink — not only high in ABV but high in methanol content. And can’t that make you go blind?!

“If I’m pouring puntas for someone I will sometimes preface it with that,” Arenstein says. While a well-cut puntas is certainly safe to drink in small portions, Arenstein admits he has definitely encountered mezcaleros (distillers) with a cloudy-eyed look that has made him wonder, if not concerned.

The Distiller’s Cut

Admittedly, any concerns Arenstein has are not enough to stop him from drinking delicious examples of the style as more and more expressions hit the market. And it’s not just mezcal (and raicilla) producers now sending puntas expressions stateside.

“I think distillation can get really complicated and geeky to the average person,” Estes says, “so we wanted to help people understand what makes this different and unique and special.”

The first release, produced from agave from the La Ladera estate, and distilled at La Alteña, which has been the Camarena family’s distillery since 1937, was cut at 64 percent ABV, though diluted with water to 101 proof. (While a traditional mezcal puntas would never be diluted, tequila can’t legally be bottled in America at higher than 110 proof or 55 percent ABV.)

It quickly became a cult hit, well reviewed on sites like Tequila Matchmaker where it currently scores a crowd-sourced average of 90 among the site’s community. It was also most mainstream tequila drinkers’ first introduction to the old mezcal term puntas. (In Jalisco, distillers use the more literal translation for heads: cabezas.)

“There’s bad borrowing that’s happening from the mezcal world and there’s some good borrowing. And in a way this feels like a good borrowing,” Arenstein says, referring to Ocho’s use of the term. (Estes is quick to note that Camarena’s great-grandfather was making what was known as “vino de mezcal” well before tequila was even a term or category.)

https://vinepair.com/articles/puntas-traditional-mezcal-on-the-rise/

Robb Report: The 11 Best Cognacs to Buy Right Now

Best of, PM Spirits, Remi Landier, Cognac FrapinNicolas Palazzi

Cognac might not get as much attention as whiskey, particularly when it comes to bourbon or single malt scotch, but there’s a whole world of this French spirit to get familiar with and sample. There are a few rules to know—Cognac is a brandy made from grapes in the eponymous region or France that is aged in French oak barrels, either new or ones that have been used to age grape-based spirits. There are a few age designations to understand, from V.S. (at least two years old) to X.O. (minimum 10 years old). Cognac can be used to make a wide variety of cocktails, but is wonderful to sip on its own as well. We’ve put together a list of some of the best Cognacs in different categories to help you navigate this growing field, so happy hunting and santé.

Our Best Cognac Picks

Best X.O.

Frapin X.O. VIP

X.O. (“extra old”) is the next level of age in Cognac, a designation that means the eau-de-vie has been matured for a minimum of 10 years. X.O. is prime sipping Cognac, and one of the best in this category comes from Cognac Frapin. This is a single estate expression made from grapes grown in the Grande Champagne cru, and the eau-de-vie is aged in the humid cellars onsite. This is a thoroughly sophisticated sipper, with notes of caramel, chocolate, and dried fruit on the palate.


Best Single Cask

PM Spirits Rémi Landier XO Single Cask Collab

PM Spirits sources a wide array of spirits from different producers in various countries in all spirits categories. This Cognac is a small release that is worth tracking down, and it’s notable for being a single cask release as opposed to a blend of barrels. The producer is Remi Landier, a small family business that has been around since the 1970s. This particular Cognac was distilled in 1997, and is a blend of eau-de-vie from Fin Bois and Petite Champagne. If you’re looking to really expand your knowledge and palate in the world of Cognac, give this bottle a try.

https://robbreport.com/food-drink/spirits/best-cognac-brands-1235451298/

the Philadelphia Inquirer: We tried almost 40 bottles of locally available tequila and mezcal—here are the 16 best

Best of, Cinco Sentidos, NETA, MezcalNicolas Palazzi

Mezcals and tequilas are the most complex, biodiverse and terroir-driven spirits on the planet. Our tasting panel named 16 favorite agave spirits at a range of price points.

I’m usually all about gifting whiskey come December. But I decided it was time for a change after a memorable reporting trip to Mexico this year following restaurateur and tequila producer David Suro on an epic agave spirits journey across Jalisco and Michoacán. Visiting with revered mezcaleros and tequila artisans was eye-opening and educational. It also reaffirmed my belief that agave spirits are the most complex, biodiverse, and terroir-driven spirits on the planet.

So grab your copitas, mis amigos! It’s time to take my annual holiday booze list south of the border.

With nearly 40 bottles to consider on the tasting table at my house recently, my jicara gourd cup was overflowing. The mere task of assembling these candidates was daunting. The agave spirits market has exploded with international interest but also become fraught with over-industrialization, celebrity label nonsense, and concerns about sustainability.

So I asked Suro, whose restaurant Tequilas is still under reconstruction from a February fire (a reopening is planned for spring), to help winnow them down. I focused on additive-free bottles made largely with traditional methods, all available in the Philadelphia area. Only a handful of tequilas made the final cut. (Suro’s own excellent Siembra Azul brand, which I recommend, was excluded.)

This final list of 16 recommendations is focused on mezcals and their counterparts, distillados de agave, which are essentially mezcals made outside Mexico’s officially designated areas of mezcal’s Denominación de Origin. Tequila is, in fact, one kind of mezcal, but its production methods are typically different and legally can be made from only one variety, Agave tequilana azul Weber, or “blue agave.”Mezcals can be produced from as many as 58 different kinds of agave — every batch is distinct, a reflection of terroir, craftsmanship, and local culture.

As a result, quality mezcals can be relatively more expensive, said Dan Suro, 27, David’s son, partner, and beverage manager at Tequilas, who helped lead our tasting.

“Mezcals were not meant for capitalism. They were were meant to be shared among communities,” he said. “Some batches are just 60 or 70 liters, and take over a month to make from plants that can be 20 years old and are under too much economic pressure right now (due to demand). Yeah, we should be paying $150 or more per bottle to support them.”

“There’s often a big difference,” Dan Suro says, “between premium-priced agave spirits and premium agave spirits.” We focused squarely on the latter, and this list showcases a range of prices. Some bottles are limited, by nature. But all are currently available either through Pennsylvania Fine Wine and Spirits (several by special order only), or in noted South Jersey retailers such as Benash Liquors in Cherry Hill, the region’s prime destination for coveted agave spirits, or Clayton Liquors in Gloucester County, whose growing collection can be sampled at the in-store “Tequila Temple” bar. Philadelphians, meanwhile, can preview many of these gems at agave-forward restaurants like El Mezcal Cantina, Cantina La Martina, La Llorona, Grace & Proper, Vernick Fish, Martha Bar, Condesa, Sor Ynez, and Superfolie. Of course, Tequilas will likely set the standard once again when it reopens in 2024.

Small Batch Mezcales

Neta Espadín Capón

Any perceived bias about the limitations of espadín, the most ubiquitous agave used in mezcal, should be punctured by this gorgeous spirit from Miahuatlán in Oaxaca. Ripe orchard fruits of pear and peach burst through the nose, with well integrated smoke that unfurl.

5 Sentidos Espadín-Cuixe-Madreculxe

An ensamble blend of three agaves (espadín, cuixe, madreculxe)is roasted together underground over mesquite and oak, crushed by hand mallets, and distilled in copper. This 70-liter batch was aged 15 years in glass, which allowed this rambunctious, high-proof spirit to harmonize impressively into rounded flavors that come in waves on the palate with a profile Dan Suro called prototypical Mihuatlán: dried green apples, pepper, and umami lingering on a gentle smoke. 5 Sentidos Espadín-Cuixe-Madreculxe, 101 proof, 750ml.

https://12ft.io/proxy?q=https%3A%2F%2Fwww.inquirer.com%2Ffood%2Fcraig-laban%2Ftequila-mezcal-tasting-holiday-gifts-suro-20231214.html

Vinepair: The 50 Best Spirits of 2023

Best of, eau de vie, Mezcal, Cinco Sentidos, Cobrafire, Domaine d’EsperanceNicolas Palazzi

Dozens of categories considered, thousands of bottles tasted, and almost 12 months in the making, the publishing of VinePair’s 50 best spirits list marks a major milestone in our calendar and one of our favorite annual traditions.

Consider it not a bonafide buying guide — those can be found here — and instead a highlights reel of the best spirits that graced our palates this year. While we recommend picking up any and all you encounter, or ordering a pour from a bar list, the popularity of certain categories and brands, coupled with the limited nature of some of the releases, means the probability of being able to do so varies wildly from one bottle to another. One constant that links them all, however, and the reason each features on this list: It would be a spirited crime not to honor their existence.

So what made the cut? This year served us no end of imaginative and successful experiments; reminded us that stalwart go-tos carry such reputations for a reason; and encouraged us to look beyond the expected from various regions and nations. Prepare for “bog aged” oak, Mexican eau de vie, and countless representations of brown spirits from non-age-stated to cask strength, single-barrel, experimental finishings, and ultra old.

44. Cobrafire Eau de Vie de Raisin

Chances are, you probably missed the launch of the Blanche d’Armagnac (white Armagnac) appellation back in 2015, but you shouldn’t sleep on the products within the category. This 50.5 percent ABV offering from PM Spirits’ Cobrafire project dances between stone fruit brightness and umami-rich savoriness, and promises to leave a lasting impression.

34. Cinco Sentidos Espadín Capón Alberto Martinez

The “capón” technique referenced in this spirit’s name sees growers remove the sprouted stalks (quiotes) from agave, then leave the plants in the ground for extended periods to enhance sugar concentration. The wait is certainly worth it for this bright, fruity spirit, which shatters any notion that Espadín is a characterless, “workhorse” agave variety.

https://vinepair.com/buy-this-booze/best-spirits-2023/

Distillery Nation – Sipping Success: Exploring Artisanal Spirits With Nicolas Palazzi

PM Spirits, Nicolas Palazzi, Distillery Nation PodcastNicolas Palazzi

podcast ·Nov 29, 2023

In the latest episode of The Distillery Nation Podcast, featuring none other than Nicolas Palazzi, the mastermind behind Brooklyn-based PM Spirits. As the owner, importer, and wholesaler of some of the most exquisite spirits in the market, Palazzi takes us on a journey through the nuances of his craft in this captivating episode.

Ever wondered how someone finds their way into the spirited realm? Palazzi shares his fascinating journey, revealing the passion and determination that fueled his entrance into the spirits industry. From humble beginnings to becoming a prominent figure in the world of artisanal spirits, his story is nothing short of inspirational.

Choosing the right distributor can make or break a brand in the competitive spirits market. Palazzi provides valuable insights into this crucial aspect of the business, offering tips on navigating the complex landscape of distributor selection. For aspiring distillers and entrepreneurs, this episode is a treasure trove of practical advice on building successful partnerships that can elevate your brand to new heights.

PM Spirits is renowned for its discerning taste when taking on new projects. Palazzi delves into the criteria that guide PM Spirits in selecting the next venture. From the uniqueness of the product to the story behind it, learn what sets apart a project that aligns with PM Spirits' vision and ethos.

The episode is not just a conversation about spirits; it's a masterclass in entrepreneurship and the art of crafting exceptional libations. Whether you're a seasoned professional in the industry or an enthusiastic consumer eager to learn more, this episode promises to leave you with a newfound appreciation for the craftsmanship behind each bottle.

Tune in now to The Distillery Nation Podcast and join us as we uncork the secrets behind PM Spirits with Nicolas Palazzi. Cheers to a spirited conversation that will leave you craving the exquisite taste of artisanal spirits!

https://www.mastrogiannisdistillery.com/blogs/the-distillery-nation-podcast/sipping-success-exploring-artisanal-spirits-with-nicholas-palazzi

The Agave Social Club: PM Spirits and Nicolas Palazzi

agave, PM Spirits, Tequila, Nicolas PalazziNicolas Palazzi

I speak with PM Spirits founder Nicolas Palazzi about his journey into bringing incredible spirits to the market. We discuss and taste their super small batch PM Spirits Tequila Blanco as well as talk about some of the other brands they are working with. To learn more about PM Spirits, you can go to https://www.pmspirits.com

https://theagavesocialclub.buzzsprout.com/1271420/13799662-pm-spirits-and-nicolas-palazzi

Wine Enthusiast: Why Spanish Brandy Needs a Rebrand

Brandy, Equipo Navazos, Navazos Palazzi, PM Spirits, Nicolas PalazziNicolas Palazzi

There are many garish bottles on liquor store shelves, but none do more peacocking than Brandy de Jerez. Surely, you’ve noticed the bottles I’m talking about—even if, like most people, you’ve never bought one. Most Spanish brandies boast crimson or gold labels. One dons a pretty ribbon, while a rival sports an intricate faux-gilded pattern. Some are affixed with regal wax seals, while others announce their presence in fancy Renaissance-Faire-ish fonts. Then there are the courtly names themselves: Carlos I, Cardenal Mendoza, Gran Duque d’Alba.

“Subtlety isn’t the middle name of Jerez’s brandy men,” once wrote spirits critic F. Paul Pacult in his encyclopedic guide, Kindred Spirits.

In the past, I’ve described Brandy de Jerez as that buddy who tries just a bit too hard—the one with the flashy watch, the giant belt buckle, the ridiculous gold chain or too much cologne. Sometimes, when I open a bottle, I feel as though I should be wearing a ruffled collar, like a courtier of Philip IV. Regardless, I happen to enjoy Brandy de Jerez. I believe, for instance, that it works better in many classic brandy cocktails than Cognac. But I often feel like the odd one out with this opinion.

My big takeaway? Spanish brandy is in desperate need of a rebrand, and there has mercifully been a small movement toward change in the right direction. But before I get into the signs of hope for Spanish brandy, it’s important to consider the larger state of affairs.

Last year, François Monti, a drinks writer based in Madrid, called out Spanish brandy in his industry newsletter, Jaibol. The rant was prompted by Monti’s outrage over a historic Brandy de Jerez brand’s attempt to reinvent itself as a drink to be mixed with Coca-Cola. Brandy de Jerez, Monti writes, is an appellation “not very clear about where it is going.”

It remains a fact that fewer and fewer people drink Brandy de Jerez. Since 2008, total sales have dropped from 45 million liters to around nine million liters, with consumption dropping 30 percent between 2012 and 2016 alone. During the last decade, exports fell an additional 15%, and things continue to trend downward. Spanish brandy’s largest export markets are now the Philippines and Equatorial Guinea—the latter consuming six times more Brandy de Jerez than the U.S.

Why is this? In his newsletter, Monti minces no words. “Brandy de Jerez does not stand for the quality of its raw material,” he writes. Terroir also means little: “It is very complicated to talk about the terroir of Brandy de Jerez… the vast majority of the raw material comes from outside the [Sherry] triangle,” the historic region bounded by the city of Jerez on the east and to the northwest and southwest respectively, the ports of Sanlúcar de Barrameda and El Puerto de Santa Maria.

It’s hard to say what terroir (or transparency) even means for Brandy de Jerez. The name itself invokes the city in Andalucía that’s famous for Sherry. But the grape mostly used for the brandy is not Palomino (as with Sherry) but Airen, an insipid neutral grape said to be the most planted in the world, grown mostly on agribusiness vineyards in La Mancha. Most of the brandy is distilled outside of the Sherry triangle, what the regulatory council calls the “processing zone,” before it comes to age in the vast solera cellars back in Jerez. By law, Brandy de Jerez must age in Sherry barrels, but there’s little differentiation between brands.

Then there are Spanish brandy’s elevated sugar levels: Up to 35 grams of sugar per liter is allowed. This sweetness goes against the current consumer demands for drier spirits.

Finally, Monti called out the dated, stodgy brand image:

“Emperors, cardinals, aristocrats, great battles of Catholicism: the names and image of some of the brands are an obstacle for a more modern consumer. Carlos I, a brand that has made a great effort to modernize its image and that has a clear strategy of going towards the premium segment, still mentions on its website ‘Spirit of Conquest.’ ¡Ay!”

It adds up to a spirit that the younger generation in Spain sees as hopelessly old-fashioned, the drink of their grandfathers—with a cringe-y legacy of being cosa de hombres (“a man thing”) as this television ad for Soberano from the 1960s suggests. (Even darker was this horrible ad.)

All of this is a shame. I have been a big advocate for Spanish brandy over the years. Back in 2015, Monti and I actually presented a panel on the spirit at Tales of the Cocktail. Even then, we spoke about the same challenges that Brandy de Jerez faces today, which tells you how little has changed in the past eight years.

At the time, we implored brands to re-evaluate the high sugar content and additives in a world that wants products that are dry and additive free. We bemoaned the low level of alcohol by volume. Most of it is imported into the U.S. at just 40%, but much of what’s sold in Spain and elsewhere falls below even that, down to 36% abv. We even wore ruffled collars to underscore silliness and outdatedness of the category’s imagery.

In Monti’s article, the last straw for him was the suggestion of combining brandy with Coca-Cola, pushed by one big brand’s marketing department. He pointed out a similarly misguided marketing attempt a decade ago by the producers of Calvados, a similarly troubled spirit, who tried to push something called the Calvados Tonic. In France, Calvados Tonic was an unmitigated failure as a marketing campaign. The Spanish-brandy-and-cola, I believe, will meet the same fate. “One of the most uncomfortable truths in the spirits industry is that hardly any recent trends have been created by brands,” Monti notes.

The real challenge for Brandy de Jerez is to understand what premium spirits drinkers really want. But there are signs of hope in a growing number of smaller producers who are more transparent about origin and aging.

Among them is a project by Sherry negociant Equipo Navazos, which has partnered with importer Nicolas Palazzi of PM Spirits to release a series of single-cask brandies, all without additives and bottled at cask strength.

On several occasions, I’ve tasted these brandies from the barrel with Eduardo Oreja of Equipo Navazos. These are racy, elegant, dry brandies that still retain the rich, dried fruit and full-bodied characteristics of classic Brandy de Jerez. This is revolutionary stuff.

“I had always associated Spanish brandy with some subpar version of Henny VS, some dark syrupy crap that makes the floor sticky if you drop some,” says Palazzi. That was before he tasted Equipo Navazos’ casks. “My mind was blown. I realized that at its core the additive-free product can be magnificent.”

I love the Navazos Palazzi 7-year-old aged in amontillado cask. This unique brandy was made from 100% Pardina (an obscure grape I didn’t know) and bottled at cask strength, 42.5% abv. You can find it here and here for $80. There are also still a few rare bottles of the stunning Navazos Palazzi fino Sherry cask floating around (such as here), also for around $80. For a premium brandy, something like this under $100 is well worth grabbing.

Navazos Palazzi’s most recent brandy release is aged in Pedro Ximenéz casks (bottled at 43% abv) is delicious, rounder and darker than the amontillado or fino casks. Though the cask is part of a classic solera, the average age of the brandy is at least 35 years old. It’s slightly pricier, at around $130 per bottle.

While those single-cask selections may represent the zenith of Brandy de Jerez production, I still also recommend checking out a few of the classic expressions for comparison. I’ve always liked Lepanto Solera Gran Reserva, which at under $50 is a very good value, and relatively easy to find. Instead of Airen, Lepanto uses the same Palomino grape from which Sherry is made. The result is a brighter, nuttier and more complex brandy than most in the category.

And if I ever want to remind myself what old-school Spanish brandy is like (complete with garish label and packaging) I go for the Gran Duque d’Alba. The Duke brings all that big sweet, ripe, creamy, molasses flavor, though you can still feel the attractive notes of the Sherry cask. For $40, it’s a solid cocktail pour.

Mix it in the classic brandy cocktails we talked about a few weeks ago and see for yourself. My personal favorite is a drink I call the Little Madrid (recipe below). With all apologies to my colleague Monti in Madrid, you might also even enjoy it with a Coca-Cola.



https://www.wineenthusiast.com/culture/spirits/spanish-brandy-rebranding/

Los Angeles Times: A mecca for mezcal: These are the best agave bars in L.A.

Best of, Los Angeles Times, NETA, Mezcal Mal Bien, Cinco SentidosNicolas Palazzi

“You’ve got to put a bottle of mezcal on the ofrenda,” says Ivan Vasquez, owner of Madre Oaxacan Restaurant & Mezcaleria, with four locations across L.A. County and the largest small-batch mezcal collection in the U.S. “For me, and back in the villages, a bottle of mezcal has to be there.

“On Día de los Muertos, you drink a copita with your loved ones,” Vasquez instructs. “It’s the only spirit that keeps our loved ones alive. When I drink mezcal on Día de los Muertos, I’m reunited with my grandpa. Thanks to him, I was introduced to mezcal.”

While tequila has had a couple centuries to gain an international following, the rise of mezcal and regional spirits like sotol and bacanora is more recent. It was only in the ‘90s that mezcal gained Denomination of Origin (DO) status, which restricts legal and commercial use of the word, and paved the way for it to be sold across the globe.

The spirit, which imparts earthy tasting notes, exploded in popularity over the pandemic, partially because of the heritage involved — mezcal producers, or mezcaleros and mezcaleras, often utilize methods that have been honed across generations and are unique to their family or village. The final product, Vasquez says, delivers a flavor that can be more layered and complex than wine.

Also known as maguey, the spiky agave plant has been revered by Indigenous Mexicans for millenniums, providing food, practical items such as rope and sandals and fermented beverages like pulque. When Spanish colonizers arrived with the still, agave wine was distilled into spirits like tequila, made exclusively from agave tequilana, and mezcal, which can be made from over 40 other agave types.

“Los Angeles is like the mecca right now for agave distillates,” said Rocío Flores, a mezcalera who grew up splitting time between L.A. and Jalisco and now hosts agave tastings and educational experiences, including the program at Guerrilla Tacos. “It’s probably the one place in the world where you can find the most diverse, the most amazing mezcals that you can’t even find in Mexico in one place all together.”

The global appreciation for Mexico’s ancestral spirits has influenced the tequila industry too. For his part, Vasquez only works with small producers and serves tequila blanco exclusively — no reposados or añejos. When customers ask for corporate brands like Casamigos, he and his staff use it as an opportunity to educate.

“I tell them, ‘Let me bring you several options that are higher proof at a lower price’ and I ask them to enjoy it neat,” he says. “They’re just amazed when they try it.”

L.A. was already a great place to drink agave distillates, but these days the options are overflowing. Included on the list below are agave-focused bars that prioritize stocking small-batch producers and offer flights that encourage imbibers to sip in the traditional style. Some, like Vasquez, even sell rare bottles out of their bars. Whether you’re toasting in celebration or stocking up to savor with your ancestors on Día de los Muertos, these are the best agave bars in Los Angeles.


https://www.latimes.com/food/list/best-agave-bars-for-tequila-mezcal-flights-los-angeles

Imbibe: In Mexico, Families Balance Generations of Mezcal Tradition With Modernization

Mezcal, Cinco Sentidos, NETANicolas Palazzi

 TÍO TELLO

Eleuterio Perez Ramos, or “Tío Tello’’ as he’s known among the small community of El Nanche in Oaxaca’s Miahuatlán region, scrambles to cover his freshly roasted agaves. A rare, spring hailstorm has settled over his newly built palenque (mezcal distillery). Tío Tello roasts agave only a few times a year, and almost always in the dry season. Small batches can mean higher risk when you’re making, at most, 2,000 liters of mezcal a year. Any loss is deeply felt, and waterlogged agaves pose specific challenges requiring years of experience to overcome.

Tío Tello’s a little over 70 and sometimes walks with a cane, but he moves quickly when the safety of his agave is at stake. He gathers a mix of bamboo mats and plastic sheets, to protect them from the hail. These agaves took between 10 and 20 years to mature—they could be ruined in an instant.

His youngest son, Eduardo “Lalo” Perez Cortés, works in tandem, doing more of the heavy lifting, moving the agaves to safer shelter while directing two neighbors who are here to pitch in. At 32, Lalo’s the youngest of Tío Tello’s eight sons, deeply tanned and baby-faced, with a bright smile and a compact, strong frame. Some mezcaleros tend to have a quiet, wiry strength from constant manual labor—chopping and mashing agaves by hand is among the hardest work around.

EDUARDO “LALO” PEREZ CORTÉS

Tío Tello and Lalo work with an easy yet practiced rhythm. Lalo’s worked under his father’s tutelage since he was a toddler. Lalo studied accounting in school, but returned to El Nanche to work with his father, and now lives with his wife and two children within sight of their new palenque. It was finished in late 2022, but Tío Tello has been working this rugged piece of land for more than 30 years.

Miahuatlán is a little over two hours’ drive southwest of Oaxaca City, at the edge of the central Oaxacan valley along the Sierra Madre del Sur. Past low, rolling hills and endless variations of brown scrub punctuated by neatly planted fields of agave, down the road from the massive federal prison outside the town of Mengoli de Morelos, sits El Nanche.

Mezcal lovers will tell you that this unforgiving corner of the valley is where the best mezcal in Oaxaca, potentially even in all of Mexico, is made. Spirits produced in pristine environments are frequently romanticized, but the harshness of Miahuatlán seems to provoke a certain intensity of the spirit. High-toned, mineral-forward, and with a marked salinity, these mezcals are unmistakably of Miahuatlán. It could be the terroir, the astonishing biodiversity of agaves, or the technical precision of the region’s producers, but another answer seems simpler: There’s immense value in the generational knowledge passed down in close-knit, extended families of mezcaleros.

OAXACA’S MIAHUATLÁN REGION.

Mezcal’s soaring global popularity has complicated an already complex generational handoff within Oaxaca’s rural communities. These families need to cope with the past while preparing for their future. Yet there’s only so much planning a family can do to secure their legacy. Ultimately, the next generation has many questions to resolve. Do they maintain the family “recipe”? With many of these families so rooted in tradition, even minor changes are magnified. Do they modernize and chase what could be elusive money through multinational liquor conglomerates? These days, opportunities exist in even the most remote parts of Mexico.

Tío Tello recalls that when he was 11 or 12, he started helping his own father by doing small errands. “I brought lunch and dinner at first, but then I would stay and keep him company,” he says. “Since that time, I’ve dedicated myself to the work of mezcal.” Lalo learned along the same path. By the time Lalo could walk, he was watching his father and grandfather make mezcal. The manual labor is essentially the same across generations: processing agaves by hand, scooping the bagasse—roasted and fermented agave fibers—from the wooden tanks into the still.

As a young man, Tío Tello and his family mostly worked with arroqueño agaves, sort of a super-charged espadín, along with bicuixe, a narrow karwinskii subspecies that looks like a giant matchstick once trimmed. The initial wave of modernization started in the 1970s with the introduction of new agave varietals from other parts of Mexico. Arroqueños take more than twice as long to mature as the sweeter and faster-growing espadín. Much of the old agaves were made into mezcal and then not replanted. The rustic field blends of Tío Tello’s youth, using whatever ripe agaves could be harvested at a particular moment, faded away as espadín began to dominate.

“The fermentation will talk to you. I sniff the tank every hour and have to make sure I don’t miss the perfect moment,” says Tío Tello. “It asks for water or tells you when it’s ready for the still. You have to listen.” Unsurprisingly, Lalo’s style is similar to his father’s, but he’s made some small adjustments, especially in how he blends his “cuts,” the crucial separations between the heads, hearts, and tails of the distillation. Together they continuously refine their blending techniques over each new batch of mezcal.

The new palenque promises a smooth handoff and a future for Lalo and his children, but “new” here is still relative. Three worn, wooden fermentation vats sit in the shade under a curved, corrugated metal roof. There’s no electricity or instrumentation, just a few open bulbs for late-night checking of the stills. The hail continues, but under the safety of the roof, Tío Tello’s neighbors continue processing the agaves by hand in a practiced dance—one shaving off chips of roasted agave with a machete, while the other smashes the pieces to bits with an old wooden mallet.

At the end of the day, Tío Tello has taught his son to embrace the rhythms of the palenque. The most important things he hopes to impart to his son, he says, are “preparation, organization, and punctuality.” These sometimes feel like totems of a bygone bucolic era, but this is the only way Lalo knows. “We’re making good, rico [tasty] mezcal that people like,” says Lalo. “We don’t need to change anything.

Logoche is a small community of a little over 100 people not far from El Nanche in Miahuatlán. The village is rightfully famous for its concentration of mezcal production, with many producers belonging to the Grupo Productor Logoche cooperative. There’s an openness to mezcal production here—possibly the result of everyone working together on a few palenques until very recently—and many producers are experimenting with technology alongside traditional practices.

Paula Aquino Sanchez is a dominating presence at her family’s palenque. She and her husband, Hermogenes, have recently become well-known mezcal producers in the United States. Their mezcal, bottled as part of the Neta label, sells for up to $200 a bottle. Likewise, Sanchez commands an unusual level of respect in a country and region where traditional, rigid gender hierarchies are omnipresent. She often takes the lead on mezcal production, but is now in a position where she can pick and choose how she contributes. She’ll occasionally make a batch herself, like the cuixe she pours, laden with so much rich, cooked agave flavor it tastes of maple syrup. Still, she makes the smallest batches among her family because “I’m always in the kitchen,” she says.

Despite that, her presence is inseparable from the palenque. While her husband and youngest son, Jorge, weigh massive, freshly harvested espadín agaves at more than 250 kilos each, Sanchez tours around her family’s agave fields, pointing out medicinal herbs and other rare plants. Paula and Hermogenes have three sons and a daughter. They all work together at the palenque and she recalls how, “after school, I would say to my children, ‘Today is the day we learn distilling, or today we learn fermentation,’ and I would make them do that exact activity.”

AGAVE HEARTS.

Balancing a traditional matriarch’s duties on a farm in Mexico alongside making mezcal is a lifestyle few people (even those in her community) can understand. Sanchez’s path was nontraditional and born from necessity. She has few memories of her father, who also made mezcal and died when she was 6 years old. Alongside her older brother Eugenio, who has since also passed away, she was making mezcal at a very young age, primarily as a breadwinner for her impoverished family. Like Lalo, she initially helped by bringing food to the older men working on the palenque—her grandfather, uncles, and older brother—but she was doing the difficult, manual labor at a much younger age. There were only a handful of palenques in Logoche at the time, so everyone worked closely together, sharing knowledge and techniques.

While her grandfather was the strongest presence in teaching her the art of mezcal production, she considers her late brother her mentor. Like Tío Tello, they were taught by the CRM to double distill mezcal in the 2000s. Sanchez says she prefers the double-distilled mezcal because the old style “gave me headaches,” and is proud of the technical precision she honed in distilling alongside her late brother.“We notate everything now, and I can see that it yields more. We make fewer errors and are always improving.”

Here, they use a modified wood shredder to process agaves. A new, unused tahona sits in one corner of the palenque. While her father and grandfather worked with a tahona, they switched to save time and labor. Now, their youngest son, Jorge, is advocating for the tahona, and they plan to return to the practice soon.

The blending of the old and the new is apparent everywhere in Logoche, but especially through Sanchez. She’s shrewd—over the past decade, making mezcal has given her and her children opportunities that would have been unfathomable even a decade ago—but she still must work within the traditional Mexican patriarchy, balancing all of the work of home and family alongside the grueling labor of making mezcal.

Sanchez respects what she learned from her grandfather and brother, but her focus is forward. She’s proud of her family’s mezcal, but sees room for improvement and refinement. Even with all of the changes she’s witnessed, the traditional culture surrounding mezcal remains.

https://imbibemagazine.com/the-mezcal-families-oaxaca-mexico/

Barrel Hunting in Cognac: Unearthing Hidden Treasures in Dusty Old Cellars

cognac, Cognac, PM Spirits, Cognac Frapin, L'Encantada, Remi LandierNicolas Palazzi

There’s a popular vision of Cognac that’s all blinged out and dripping: crystal decanters, tasting rooms that look like jewelry stores and five-figure bottlings. This image is dominated by a handful of huge brands everyone recognizes: Hennessy, Martell, Rémy Martin and Courvoisier—the so-called Big Four, which sell nearly 90% of the Cognac consumed worldwide, according to the International Wines and Spirits Record. But there is another side of Cognac, too. One that’s based more on the gritty agricultural reality of the region.

I saw it on a cold, gray day last winter at an unassuming farm in the small village of Verrières. This was probably the last place I’d expect to find pricey Cognac, but I was on a barrel hunt with Guilhem Grosperrin, among the new wave of négociants whose limited-edition releases are quickly becoming the most coveted bottles in Cognac. We visited one of the 150 small producers in his network, where Grosperrin crawls around old cellars looking for rare brandies.

When we arrived at the farm, four barking dogs rushed out to us, followed by a ruddy-faced septuagenarian who was still dressed from his boar hunt earlier in the day. Cognac is a secretive, rivalrous place and I was introduced to the man in hunting attire as only Marcel, no last name. Marcel eyed me suspiciously, then asked, “Well, does he like to drink?” Grosperrin chuckled and told Marcel that, yes, I liked to drink very much. With the ice broken, we stepped into his dark, dusty cellar to taste from his barrels, which had been aging since as early as the 1980s. “Sorry it’s dirty in here. I haven’t distilled since 2012,” Marcel said.

The nonstop luxury messaging from the Big Four makes people forget Cognac’s origin as wine. We sipped liquid from Marcel’s barrels that had begun as grapes in the family’s 10-hectare vineyard, which he picked, pressed, fermented and distilled. It’s a similar story for the roughly 4,300 winegrowers in Cognac, most of whom grow less than 20 hectares specifically for Cognac production. During his career, Marcel sold most of his stock to one Big Four house or another. But he always saved a few special barrels for himself. “What they keep is for pleasure, or patrimony, or as souvenirs, or for reasons that are not necessarily logical,” Grosperrin told me.

By age eight, Marcel was able to light the still, which he did in the morning while his father tended to the cows. Marcel remembers a wealthy neighbor who’d been a prisoner of war in Germany during World War II. That man wrote to his family from prison: “Cut down all the trees if you have to, but don’t stop distilling. Distill, distill, distill.” After the war, this guy’s cellar was full, and he became rich. Meanwhile, Marcel’s family had to rebuild its stocks. “The value of money is just in your head,” he said. “But the value of Cognac is solid, and you don’t lose it.”

To whiskey drinkers, single-cask offerings may seem like old hat. But it’s a relatively new phenomenon in brandy. Cognac is actually following a model that’s already been successful for Armagnac. Single-barrel Armagnac from négociants like L’Encantada are catching the fancy of American whiskey connoisseurs tired of paying whiskey prices. The problem in Armagnac is that the existing stock of barrels is small and shrinking.

That offers an opportunity for Cognac, where there is seemingly endless stock. Though, as Grosperrin points out, “It’s much more complicated to buy a cask here than in Armagnac. In Cognac, the producers are richer, and they don’t need small independent bottlers. They have contracts with the big houses.”

It’s still the early stages for the single-barrel Cognac revolution, and we’re just beginning to see these bottles in the U.S. La Maison du Whiskey’s “Through the Grapevine” series was one of the first to appear. PM Spirits has done several limited-edition bottlings, and this year has released rare single-cask offerings from renowned producers Frapin and Remi Landier. Last spring, Grosperrin released bottlings in the U.S. for the first time in several years. Importer Heavenly Spirits has released two single-barrel bottlings from the famed estate Jean Fillioux. Vallein-Tercinier and Jean-Luc Pasquet have plans to bring more of their single-cask offerings into the States.

To be clear, at the moment, single-barrel Cognac is still the domain of aficionados, with prices running more than $200 per bottle. But they’re still a fraction of something like Rémy Martin Louis XIII or Hennessy Paradis Imperial (both more than $3,000). Much of the price of those blingy brand names is wrapped up in specially designed decanters. The new wave of single-barrel offerings is something rarer and scarcer. “This is for people who want the unexpected. It’s a different philosophy. It’s outside of the current market,” said Vingtier.

https://www.wineenthusiast.com/culture/cognac-barrel-hunting/

In Praise of La Hora del Vermut, Spain’s Cherished Vermouth Hour Tradition

Best of, vermouth, PM Spirits, Nicolas Palazzi, Equipo NavazosNicolas Palazzi

I’ve been missing Barcelona lately—where not long ago, I explored wine bars in search of new-wave Spanish wines—so on a recent afternoon I made a visit to Jose Andres’s Mercato Little Spain at Hudson Yard in Manhattan. Specifically, I longed for the days I spent drinking in the city’s vermuterias. So I went to Mercato Little Spain’s vermuteria with the cheeky name, Bar Celona. (Get it?) I ordered a Yzaguirre Rojo, a classic Catalan red, and was immediately transported back to a sunny la hora del vermut.

Vermouth hour is a sacred time of day in Barcelona. Originally, it meant sometime around noon or 1 pm, when you grabbed a vermouth and a snack to tide you over until lunch. But these days, the vermouth hour can be any time before a meal, though it usually means day drinking. A vermouth over ice, with maybe a slice of citrus and an olive, along with potato chips, some kind of tinned fish, and gilda (skewers of olive, pepper, and anchovy) is one of the loveliest ways to pass an afternoon.

Spanish vermut generally has a different taste than its Italian counterpart. It’s more citrusy, brighter and less bitter, meant to be drunk not in cocktails but on the rocks with food. To be perfectly honest, Spanish vermouth is not meant to be a complex drink you spend a lot time pondering over.

Because Barcelona had one of the largest communities of Italian immigrants when Italian vermouth was becoming widely exported during the late 19th century, vermouth soon became popular in the city. The local Martini vermouth importer even created a bar that was designed by famed Catalan architect Antoni Gaudí. This is when vermouth became the drink of choice in Catalonia, often taken by families after church and before lunch on Sundays. But by the late 20th century, vermouth languished as an old man’s drink.

Then, about a decade ago, a younger generation of trendsetters in Barcelona set off a vermouth renaissance. Part of it was a new wave of local vermouth brands, such as Casa Mariol and Morro Fi. Part was also a sense of pride in local products as Catalan nationalism grew.

These days, while much of the vermouth production happens in Catalonia, the drink has become wildly popular all over Spain. In Jerez, where Sherry is becoming a harder and harder sell, several well-known Sherry houses have started making quality vermouth.

Still, Barcelona is the vermuteria capital. As I sat at Bar Celona, I thought about some favorite vermuterias: the century-old Bar Electricat, in the old port neighborhood of La Barceloneta, where you drink vermouth from an unmarked bottle, which the waiter measures to calculate your bill; cozy, local Cala del Vermut Celler, near the Gothic cathedral, where you can eat fantastic tortilla and jamón with your vermut; the more posh Quimet & Quimet in the Poble Sec neighborhood, with an amazing array of tinned fish and montaditos.

I couldn’t necessarily tell you the brands of vermouth I drank in those places. But it doesn’t really matter. In the end, Spanish vermouth is all about a vibe.


7 Spanish Vermouths to Try

Barcelona was the spot where Spain’s vermouth renaissance started, and so Catalonia remains a source of great vermouth. But there are growing number of vermouth brands now coming from Jerez, as Sherry houses look to diversify their offerings.


Navazos-Palazzi Vermut Rojo

This offering from famed Sherry negociant Equipo Navazos and importer PM Spirits comes from Jerez. Bright, citrusy and super floral, with notes of lavender and chamomile on the nose and tea-like notes on the palate. Great on ice or in cocktails.

https://www.wineenthusiast.com/culture/spirits/spanish-vermouth/