PUNCH: The Best High-End Spirits for Cocktails

This year, we polled more than 25 bartenders across the country for their favorite high-end spirits to use in cocktails. While several of last year’s top-shelf picks are still highly favored, some exciting newcomers have emerged, along with a few trends: spirits that blur the line between categories (like Scotch aged in ex-rum barrels) seem to be on the rise, in addition to well-made flavored spirits (like a mezcal distilled with mango).

After sifting through the responses, we compiled the most popular choices in each category, plus some standout, impassioned recommendations. Here’s what surveyed bartenders had to say.

White Rum / Cane Spirit

Most popular: Clairins from The Spirit of Haiti

Recent years have seen a great white rum expansion, in which interesting, boldly flavored options have become more variable and more available stateside than ever before. Clairins from The Spirit of Haiti were most commonly mentioned here, particularly the Vaval, a floral and herbaceous bottling, and the Le Rocher, which Adler says is “similar to agricole-style rums, but with an increased funkiness and grassiness. The distillery also uses a percentage of dunder, the residual backwash in each batch, which makes it heavier on the palate with a light smokiness.” Also, these bottlings are still fairly affordable. “Like a lot of rums, some might not call these ‘top-shelf,’” notes David E. Yee, bar manager at Cobra in Columbus, Ohio, but that’s “because they’re radically underpriced.”

Aged Rum

Most popular: Hampden Estate

Tulloch sums it up: “Hampden Estate is high-octane, intense and makes a damn good Daiquiri.” While many surveyed bartenders recommend serving this spirit neat to fully appreciate it, Hampden Estate also shines in cocktails where it plays the starring role, like a rum Old-Fashioned. “I love a good high-ester Jamaican rum and this one ranks high on my list,” says Flowers. “Give me overripe banana, tropical fruit, terroir goodness!”

Overproof Rum

Most popular: Rivers Royale Grenadian Rum

Dennison and Flowers recommend this rum, especially in Daiquiris. “Rum, lime and sugar may sound simple, but with Rivers Royale Grenadian Rum, it is complex,” says Flowers. “It has the grassy, briny flavor of sugarcane juice rum that I love, but it also has herbaceous, tropical fruit notes that play exceptionally well in cocktails.” 

Bloomberg: The 15 Best New Bottles I Tried in 2024, From $26 to $26,000

Season’s greetings, spirits sippers! It’s Brad Japhe, the resident expert on the subject, reporting for duty. As is customary this time of year, I’m presenting my annual list of the absolute best bottles I encountered over the past 12 months. The stable of contenders was crowded in 2024: Of some 322 new expressions sampled, I counted no less than three dozen deserving of effusive praise. Sadly, some of those offerings are just so painfully pricey and/or excruciatingly allocated that I couldn’t, in good conscience, include them here.

Instead, my choices embody a wide variety of liquid across all categories and price points. Make no mistake, you will see bottles fetching four- or even five-figure sums—entries are organized in order of increasing cost—but it’s all relatively available for purchase. You won’t need an estate planner to broker acquisition.

But before we get to the big reveal, let’s recap the year’s major headlines. Beyond spotlighting the shape of the industry in 2024, these news items hint at where we’re headed in the months ahead.

For one thing, people aren’t paying as much for rare whiskey. A recent report from the financial advisory firm Noble & Co. indicated that the value of auctioned scotch cratered by 40% in 2024. But that hasn’t slowed the trend of formerly shuttered “ghost” distilleries rising from the grave across the Scottish landscape, as I reported this summer.

Tariffs proposed by the incoming administration mean your favorite tequila could effectively become 25% more expensive in the year ahead. And a separate trade war with the UK could persuade domestic scotch consumers to experiment with single malts from emerging markets such as India or New Zealand.

Or, perhaps they’ll start exploring American single malt, since the category is finally going to be recognized by the Alcohol and Tobacco Tax and Trade Bureau, after more than eight years of lobbying efforts.

But enough speculating about what’s coming. Here are my best bottles of 2024.

Alambique Serrano Rum Blend #5 — $70.Source: Vendor

Alambique Serrano Rum Blend #5

There’s more than just mezcal coming out of the highlands of Oaxaca. This artisanal brand from the steep hillsides of Santa María Tlalixtac specializes in world-class rum. In fact, you’ll be hard-pressed to find sugarcane distillate anywhere drenched in as much complexity as this 65.9%-ABV spiced-banana bomb. It’s a 50-50 blend of column spirit, aged for 27 months in ex-bourbon casks, with pot still spirit aged for 19 months in new French oak. Cut it with a splash of water to extend a tobacco and toasted almond-toned finish. Or knock it back neat, if you dare. ($70)

Hampden Great House 2024 Jamaican Rum — $130.Source: Vendor

Jamaica’s holy house of funk never disappoints when it comes to full-bodied expressions, brimming with over-ripened fruit. Although the exact recipe of this annual limited release shifts each year, it invariably involves a blend of rums that epitomize the brand’s signature style. This time around it finds form in a 57%-ABV sipper that wows with an initial wave of marmalade and cranberry relish, revealing more tropical fruit undertones as it warms in the dram. ($130)

Gear Patrol: The Buffalo Trace of Rum Is Still Cheap and Easy to Find. For Now

A bourbon lover’s guide to the best spirit you’re not drinking yet.

Early adopters have long prophesied rum’s rise. Surely, it would only be a matter of time until bourbon drinkers would be drawn in by the two drinks’ similarities.

They were right in one sense but wrong in another. Bourbon whiskey shares much with rum but whiskey fanatics will only convert if given a pressing reason to. And ironically, it’s bourbon’s own swelling popularity that’s provided one.

There are other, perhaps even better, reasons the modern bourbon-whiskey drinker might be tempted by the rum world’s easy-going nature. However, the simplest argument comes down to numbers: if you could buy Pappy van Winkle for $130 right now, would you?

Bourbon whiskey’s popularity has reached the point where many coveted bottles — including Pappy, not to mention most of the Buffalo Trace lineup — are effectively unobtainable.

By contrast, rum offers more: varieties, flavors, eccentricities and, critically, availability. Step back and compare the breadth of flavor profiles in the rum world to that of bourbon — or even whiskey, bourbon’s parent category — and rum is the clear winner.

This is mostly due to one of rum’s unique traits: decentralization. Where bourbon, Scotch and spirits like tequila and cognac are, to different degrees, bound by regulation, geography and strict definitions, rum is a loose cannon.

Make it with molasses, you’ve got rum. Make it with fresh sugarcane, and you still have rum. Age it (or don’t), blend it with spices (or not), filter out the color (or add it) … it’s all rum.

With that in mind, here are the best rums for an ex-bourbon drinker to start with — from the true Pappy of rum to the Bacardi you should be drinking.

The Buffalo Trace of Rum

The Real McCoy Barbados Rum 12 Year

• Origin: Barbados

• ABV: 40%

• Price: $61+

Reliably excellent, well-made and expertly matured, The Real McCoy 12-year-old rum is named after a famous Prohibition-era rum smuggler whose product became known as “the real McCoy” due to the number of fakes at the time.

Today, it’s sourced from the Barbados-based Foursquare Distillery, the rum producer closest to capturing the enormous pull of Buffalo Trace Distillery in the bourbon world.

The Pappy of Rum

Great House Distillery Edition Single Jamaican Rum

• Origin: Jamaica

• ABV: 57% (2024)

• Price: $135+

Hampden Estate has been making rum on a near-continuous basis since 1779, and its Great House blend (released every year since 2019) has quickly earned a reputation for intense, rich flavor and a healthy dose of rum funk.

For longtime rum drinkers, it represents rum’s mighty potential. For former bourbon lovers, it offers a glimpse into a category not yet destroyed by hype magnets.

The “Made in USA” Rum

Privateer Rum Distiller’s Drawer

• Origin: USA

• ABV: Varies

• Price: $70+

This top-notch rum comes from an odd place: America. By most accounts, Privateer is the best in the country — and it’s not made anywhere near the tropics, either.

Based in Massachusetts, Privateer’s Distiller’s Drawer series offers rum from barrels hand-selected by its master distiller, and they’re some of the most whiskey-like bottles in the category. Expect oak, vanilla, burnt sugar and more classic bourbon notes.

The White Dog of Rum

Clairin Casimir

• Origin: Haiti

• ABV: Varies

• Price: ~$50

If you want to go straight to the bottom of the rabbit hole, Clairin is a good way to do it. It’s usually unaged, so it has more in common with white whiskey than bourbon proper. It’s also made with wild sugarcane and dunder, which is a bit like the sour mash of the rum world (but used far less frequently than its whiskey counterpart).

All this lends Clairin a deep funkiness that blends with the base spirit to invoke whiskey, mezcal, natural wine and rum all at once.

Forbes: Ho Ho Ho And A Bottle Of Rum

These fine aged rums from all over the Caribbean are perfect to... well, you COULD gift them for the holidays, but it’s more fun to sip them yourself.

It’s holiday time, and that means it’s time to light the tree, deck the halls, fire up the menorah... and also time to put lots of bottles of alcohol into gaily decorated gift bags to hand off to assorted loved ones, friends, business associates, doormen, and so on. But here’s a little secret — while you’re picking up bottles of Johnnie Walker Blue Label or Tanqueray or Veuve Cliquot or any of the usual gifty standbys, you can also pick up a bottle of delicious rum and — wait for it – take it home to drink yourself. What’s stopping you? And I don’t know about where you live, but here in New York City, a day of navigating around slow-walking tourists and harried, half-sprinting natives at holiday time calls for a little liquid reward.

Rum, even the fanciest of fancy bottles, isn’t necessarily the ideal gift. People think of it as sweet stuff, fit only for mixing into frozen daiquiris and the like. That implicit bias prevents a lot of folks from sitting down with good aged rums and really giving them a chance. If they did, they’d find they aren’t only not sweet, but they’re as complex and multi-layered as the finest whiskies or cognacs. But since you already know that, why not save the good stuff for yourself? And the best part is, since rum is so misunderstood, most of the really good ones, even rare bottles, can be had for a fraction of the cost of a rare bourbon or single malt. So you’ll be splurging on yourself without blowing up your bank account. Win-win!

Here are a few of my favorite rums that have hit store shelves in the last few months, all of which are worth your time. Some will be harder to find than others — and a couple will be all but impossible to track down. But I hope you’ll see that as a challenge rather than an impediment.

Hampden Estate's Great House has been standing since 1779; the rums in the blend are slightly younger.

Hampden Estate Great House 2024 (57% ABV, $130). The GOAT of Jamaican rum distilleries? That’s a tall order, but Hampden Estate is certainly in the running for greatest rum distillery you’ve (probably) never heard of. Operating since 1753, the estate’s pot-still rums were used exclusively in blends until 2018, when the world could finally sample its estate-aged rums unadulterated. The Great House series, launched in 2019, is an annual limited edition using different blends of the distillery’s eight marques, or recipes, of rum. 2024’s blend skews a little younger than usual, with the vast majority of it aged four years or less. But aging in Jamaica’s tropical heat makes things move quickly, and this is a terrific, fully mature rum. The nose is redolent of overripe banana, sweet apple, and a hint of tar; on the palate, sweet notes of pineapple, coconut and vanilla are met by a dry, peppery spice. The finish is lingering and warm, with notes of tobacco and dark chocolate. A fine introduction to Hampden if you haven’t tried it before, and a snazzy addition to the collection if you have.

Vinepair: The 30 Best Rums for 2024

As much as any other spirit, it’s safe to say there’s a style of rum for everyone. Nations across the globe have made it for centuries, with regions and producers offering different interpretations via distinct base ingredients — fresh cane juice, cane syrup, and molasses — as well as varied fermentation and distillation techniques.

Expressions arrive unaged and uncut; matured but with color later stripped away; or following decades in casks old and new. Some bottles are specifically produced for cocktails; others, owing to the price tags that accompany them, demand to be sipped, whether neat, on the rocks, or proofed down to the drinker’s preference. Then there are flavored or spiced releases, which accounted for over 50 percent of the rum sold in the U.S. in 2023.

With all due respect to the fictitious sailors that typically adorn such bottles, we did not consider flavored selections for our annual roundup of the best rums to drink right now. But we did dive deep into the diverse range of examples listed prior, tasting more than 120 bottles from over 20 nations across the globe.

Those samples were sent to VinePair (free of charge) by producers, importers, distributors, and PR firms. We tasted each one non-blind because we recognize that price plays one of the most important roles when you’re shopping at the liquor store or online, and should therefore be considered when evaluating a product.

The final list does not represent the 30 highest-scoring rums from the tasting, and instead aims to showcase the best offerings at every price point and across every interpretation of the category. We’re confident that the final selection offers a solid option for every occasion, budget, and palate. After all, there’s a style of rum for everyone.

The Best Rums Under $50

Transcontinental Rum Line High Seas

As the saying goes, “what one rum can’t do, three rums can.” Sure, you can craft your own blends, but why bother when the fine folks behind Transcontinental Rum have done it for you with this excellent mix of Panamanian, Jamaican, and Martinique distillates? Expressive and brimming with character, its savory, vegetal, slightly sweet profile offers a solid foundation for world-class cocktails.

The Best Rums Under $100

The Spirit of Haiti Clairin Vaval

Bottled at a precise 53.5 percent ABV, this Clairin is produced by Distillerie Arawaks, owned and operated by Fritz Vaval, whose family has been in the farm distillery business for close to 80 years. Fermented using ambient yeasts and distilled on a proprietary still, the nose of this spirit juxtaposes papaya and mango with salty umami aromas. The palate commits to more fruity and vegetal notes, with an enjoyably abrasive finish that speaks to the hands-on, traditional practices that led to its creation.

Privateer True American Bottled In Bond Rum

Magical things are happening in the rum realm up in Massachusetts, specifically at the premises of Ipswich-based Privateer Rum. Fusing American traditions with Caribbean-style spirits, this molasses-based bottled-in-bond release might seem initially shy on the nose, but that’s only a reflection of its refined, nuanced character. Where aromas of molasses, mocha, and caramel arrive softly, they explode on the palate, landing with a rich, borderline syrupy mouthfeel. Ideal for bourbon drinkers, this is a bona fide sipper.

Papalin 7 Years Old

A blend of two Jamaican pot still rums, this release features spirits distilled and aged at Worthy Park and Hampden Estate. The nose reveals classic Jamaican funk alongside hints of underripe stone fruit and grassy notes. The palate shifts to savory, umami character, with a Band-Aid note emerging on the finish that evokes a touch of peated Scotch. A complex rum that makes for a great sipping experience with or without ice, at 46 percent ABV, most drinkers won’t find the switch in temperature and dilution necessary, but it certainly isn’t unwelcome on a warm summer’s day.

Beenleigh Artisan Distillers 2013 Single Blended Rum

Beenleigh, Australia’s oldest operating distillery, was founded in 1884 in the sugar cane-rich northeastern state of Queensland. Those 140 or so years of experience have translated to a fruity and energetic spirit here, with oak and vanilla aromas raising the curtain, followed by more pronounced notes of tropical fruit and melon. At 10 years old, the palate is similarly lively, with ginger syrup and pomegranate molasses leading the charge. This is an elegant but easygoing sipper.

Hampden Estate HLCF Classic

A flagship expression from one of Jamaica’s most renowned producers, HLCF is shorthand for “Hampden Light Continental Flavoured.” Production features ambient yeasts, extended fermentation periods, 100 percent pot still distillation, and four years aging in tropical climates, which the brand notes is “equivalent” to 11 years in Europe. What does that translate to? Plenty of funk on the nose with added aromas of papaya, tart/savory tropical fruits, and molasses. A classically Jamaican profile on the palate, this rum certainly sips above its modest age statement.

The Best Rums Over $100

Isautier Traditional Rum 16 Year

Another stellar inclusion from the small island of Réunion, this rum was put into barrel in May 2006 and bottled in September 2022. Its producer, seven-generation family-run Maison Isautier, unusually makes both cane-juice- and molasses-based rums. This release falls into the latter camp, arriving at 57 percent ABV — not that you’d guess that from the nose or palate, though. Instead, aromas of dried stone fruits, vanilla, and used oak shine through, while the flavor profile leans mineral-rich, with accents of roasted coffee, dried licorice, and Dmerara syrup.

La Maison & Velier Flag Series 24 Year Old Guyana Rum 1998

La Maison & Velier’s “Flag Series” aims to showcase remarkable bottles from regions where extended aging periods are an option. Guyana rum aged for almost a quarter-century definitely fits that bill, and in this case, the lengthy maturation was only possible because the initially bourbon-barrel-aged spirit was transferred at 2 years old from its tropical home to Europe, where it was then transferred to Port casks. The profile of the final spirit is understandably dense and concentrated and we found that it benefitted from a few minutes to fully open up. At which point, a stunning array of tropical fruit (particularly pineapple husk), oaky sweetness (vanilla), and red berry compote emerge. The palate follows with cacao, salted caramel, and zesty citrus notes, as if to remind us that this fine sipping rum is still remarkably full of life and energy.

Decoding Cocktails's Substack: Podcast ep. 52: Nicolas Palazzi of PM Spirits

If we wouldn't drink it, we won't sell it.

Nicolas Palazzi is an engineer turned spirits importer. Originally from Bordeaux, France, he lives in Brooklyn, where PM Spirits (named for his father, Paul-Marie Spirits) is located.

Nicolas Palazzi

I first became aware of PM via a Roffignac cocktail I had in New Orleans at Peychaud’s Bar. It was PM’s blanche armagnac named COBRAFIRE and a raspberry shrub. It was a stunning drink, and isn’t the branding fantastic?!

Cobrafire – Blanche Armagnac

One thing Nicolas discussed during our conversation that I didn’t probe for more info on is aging additives. Even though additives are generally put into something to mask an inferior product or to speed up the process, Nicolas said there are instances where additives can be a good thing. He says a great B.S. meter for additives is, does this make the overall production process more or less expensive? You can read more about additives on PM’s blog.

Want more on Nicolas and PM? Their blog #DrinkLessDrinkBetter has a piece on his story called “Bordeaux to Brooklyn.” You can also find more in Vogue, Saveur, and The Agave Social Club podcast.

Vinepair: The 50 Best Spirits of 2023

Dozens of categories considered, thousands of bottles tasted, and almost 12 months in the making, the publishing of VinePair’s 50 best spirits list marks a major milestone in our calendar and one of our favorite annual traditions.

Consider it not a bonafide buying guide — those can be found here — and instead a highlights reel of the best spirits that graced our palates this year. While we recommend picking up any and all you encounter, or ordering a pour from a bar list, the popularity of certain categories and brands, coupled with the limited nature of some of the releases, means the probability of being able to do so varies wildly from one bottle to another. One constant that links them all, however, and the reason each features on this list: It would be a spirited crime not to honor their existence.

So what made the cut? This year served us no end of imaginative and successful experiments; reminded us that stalwart go-tos carry such reputations for a reason; and encouraged us to look beyond the expected from various regions and nations. Prepare for “bog aged” oak, Mexican eau de vie, and countless representations of brown spirits from non-age-stated to cask strength, single-barrel, experimental finishings, and ultra old.

44. Cobrafire Eau de Vie de Raisin

Chances are, you probably missed the launch of the Blanche d’Armagnac (white Armagnac) appellation back in 2015, but you shouldn’t sleep on the products within the category. This 50.5 percent ABV offering from PM Spirits’ Cobrafire project dances between stone fruit brightness and umami-rich savoriness, and promises to leave a lasting impression.

34. Cinco Sentidos Espadín Capón Alberto Martinez

The “capón” technique referenced in this spirit’s name sees growers remove the sprouted stalks (quiotes) from agave, then leave the plants in the ground for extended periods to enhance sugar concentration. The wait is certainly worth it for this bright, fruity spirit, which shatters any notion that Espadín is a characterless, “workhorse” agave variety.

Everyday Drinking: Is Armagnac The New Bourbon? Or Is It The New Mezcal?

An exercise in reading beyond the headline. Plus, my picks and tasting notes on 16 bottles for your holiday splurge.

People often ask me, “What’s the difference between Cognac and Armagnac?” (Yes, I exist in incredibly nerdy spaces). To be honest, there as many similarities as differences. They’re both brandies made from grapes, often the same grapes. They’re both made in southwest France, less than three hours drive from one another. At the top end, they’re both expensive. But there are key differences, both technical and cultural. Below, I’ve posted my Armagnac 101.

More than anything, Cognac is bigger than Armagnac. Much bigger. Cognac represents a $4 billion market global market, with 225 million bottles sold each year. Meanwhile, Armagnac sells around 5 million bottles in a year. That means you don’t have huge multinational players like Hennessy or Rémy Martin in Armagnac. Instead, it’s mostly smaller family estates. Most don’t even own stills, but rely on itinerant distillers going from house to house after harvest and fermentation. There simply isn’t as much Armagnac in the world.

That scarcity and local grassroots production is why people often make this analogy: Armagnac is to Cognac what mezcal is to tequila. In the craft spirits world—where mezcal has cool, trendy, insider buzz—that’s not a bad place for Armagnac to be.

That seems to be what some in the industry are banking on. For instance, in late 2021, the venerable brand Marquis de Montesquiou, one of Armagnac’s largest producers, was bought from Pernot Ricard by Alexander Stein, the entrepreneur who created Monkey 47 Gin—which Stein had previously sold to Pernod Ricard. “He thinks Armagnac is the new mezcal,” said Jean-Francois Bonnete, the president of BCI, which imports Marquis de Montesquiou. It will be interesting to see how the brand, which has slipped in quality, will evolve under Stein.

Meanwhile, Stein isn’t the only industry bigwig who’s invested in the region. And a some of the other players don’t see Armagnac as the new mezcal. Rather, they’re banking on it being the new bourbon.

A few years ago, Raj Bhakta, one of the founders of Whistle Pig whiskey, bought the entire stock of a traditional Armagnac house, Ryst Dupeyron. In 2021, Bhakta told me that he’d “transferred the majority of it to Vermont,” where it would be finished in Islay whisky barrels. He released the blends a barrel at a time. “Technically it is Armagnac, but I’m not calling it Armagnac,” Bhakta told me at the time. Still, all of his promotional material clearly mentions Armagnac as the spirit’s place of origin.

Bkakta is clearly trying to appeal to a certain kind of American whiskey drinker, to blow them away with a 50-year age statement on the label. “The American whiskey drinking is dying for something new. He just doesn’t know it yet,” he told me in 2021. But Bkakta made clear he has little intention of educating his bourbon bros on Armagnac when he declared: “Armagnac just doesn’t have much brand value.” I mean, that’s some serious hubris there. But I guess it’s no less arrogrant than taking something a family aged for five decades in the French countryside and sticking in a Islay whiskey barrel for a few months to, ahem, “finish” it.

I’ve written before about this whiskey-fication of Armagnac. I’m very clearly on the record as saying this is not a good thing.

Nicolas Palazzi of PM Spirits, which imports a number of top Armagnacs, summed up the current market like this:

“There’s more Armagnac being sold, but it’s a very specific kind of Armagnac sold to a specific kind of buyer. We’re talking about Armagnac that’s very extracted, heavier on the wood, more powerful, more vanilla. So it’s not very different than the whiskey that people are drinking. We’re selling a lot less classical Armagnac.”

In other words: Armagnac that tastes like bourbon. Still the big question for Armagnac in the U.S. is whether or not whiskey drinkers—tired of ridiculous bourbon prices—will embrace brandies they likely can’t pronounce.

When I think and talk about Armagnac, I am a million miles away from the whiskey market. Gascony is a rustic, agricultural place of small towns that’s famous (or infamous) for the ducks and geese raised for foie gras (more than once been I’ve been served a “salad” in Gascony that was literally all meat). I posted recently about my pilgrimage to some revered small estates. Armagnac is a fragile place, and there is legitimate worry about whether it can handle becoming the new bourbon or the new mezcal.

We love the allure of drinking from decades-old barrels that a négociant—a treasure hunter—has discovered and procured from an elderly grower, or a widow. But those barrels often represent the end of a multi-generational wine-growing family. The numbers don’t lie: In 50 years, the total vineyard area of Armagnac has shrunk from 10,000 to 2,000 hectares. “This tradition is dying,” says Lili de Montal, at Château Arton, with around 40 hectares in Haut-Armagnac. “It’s not an overstatement to say it’s a disaster.”

A few weeks ago, I went to a tasting of Château de Laubade in New York, hosted by Denis Lesgourgues, whose family has run the estate for three generations. It was a small group, mostly people from the trade, and I thought Lesgourgues’ presentation was a good model for how Armagnac might move forward into an uncharted market.

Among the samples, we tasted an experimental bottling made from the rare plant de graisse grape, as well as Laubade’s new 21-year-old expression. That age statement is itself not common. “You don’t see a lot of age statements in Armagnac,” Lesgourgues said, adding: “We’ve been thinking about whiskey drinkers. The price of 21-year-old whiskey is very high. So we feel this is a chance for whiskey drinkers to try a 21-year-old Armagnac.”

I’ve known Lesgourgues for about a decade, and back in 2021, he and I had a disagreement over a Armagnac he released that was finished in Bardstown bourbon barrels. His new 21-year-old feels like a much better approach to meet the whiskey drinker with an Armagnac that’s still got the classic profile. (I recommend it below in my bottle picks).

After the tasting, everyone in attendance split into groups and we blended our own Armagnac from the 2008 vintage from aged samples of four specific grapes: ugni blanc, baco, colombard, and plant de graisse. Besides being fun (my team of course made the best blend; I got an embossed certificate!) the exercise focused attention on the raw ingredients, the grapes and the wine. It drove home to the people in attendance just how different Armagnac is from nearly any other spirit.

How Cocktails Are Helping Armagnac Reinvent Its Image For A New Generation

La Boutique Des Vins in Toulouse’s historic Carmes neighborhood is one of the more popular spots for local residents to browse for just the right wine or spirit, maybe even a craft beer. On a quiet Friday evening when store traffic was still sparse, Noémie Cassou-Lalanne arrived in the hopes of convincing customers to reconsider a traditional spirit that might only rarely be on their shopping list.

Surrounded by a nook of shelves filled with wine bottles, teas, and chocolate bars, Cassou-Lalanne set up a small table and a silver tray with three bottles of Armagnac from the Pellehaut domaine in the Gascony region where she’s in charge of marketing. She then improvised a small bartending station, complete with cutting board, mint leaves, a pestle, tiny umbrellas, ice cubs, and simple syrup to make Armagnac Mojitos.This reimagined cocktail used two types of Armagnac that this artisanal industry hopes will revitalize the image of France’s oldest eau de vie. The first, L’Age de Glace Château de Pellehaut, is a light-brown blend of Armagnacs that have spent little time aging a barrel. The other is Blanche Armagnac, a clear white spirit that has not been aged.

Queen Snake - Shannon Tebay, Death & Co.

INGREDIENTS

Serving: 1

• 1 1/2 ounces blanche de armagnac, preferably Cobra Fire Eau de Vie de Raisin

• 1/2 ounce Clear Creek Douglas Fir Eau de Vie

• 2 teaspoons lychee liqueur, preferably Giffard Lichi Li Lychee Liqueur

• 1 teaspoon crème de cacao, preferably Marie Brizard

• 1 lime shoulder

DIRECTIONS

1. Express lime, leave in bottom of a Sazerac glass.

2. Combine all ingredients and stir to integrate.

3. Top with cracked ice.
   
   

Claire de Montesquiou plunged into Armagnac 30 years ago with her husband after living in England. They bought Domaine D’Espérance and began to restore its vineyards. They believed the clay soil on the far western part of the official Armagnac region would yield high-quality grapes. Three decades later, they’ve developed a strong international reputation while also staying small. “I make small quantities of high quality,” she said. “It’s like if you wanted to compare haute couture to ready-to-wear.”

She’s also brought a willingness to experiment. Several years ago, she connected with Nicolas Palazzi, a Bordeaux native who had moved to New York City where he worked as an importer and brand ambassador. Palazzi was passionate about Armagnac, but he felt it was too complicated to explain to bartenders and potential customers. “The fact that it’s called Blanche Armagnac makes it really hard to sell in my world,” he said.

Cobrafire, eau-de-vie raisin

He worked with de Montesquiou to create a product called Cobrafire. Rather than sitting in a still container for 3 months and having water added, the Armagnac is distilled at a lower alcohol rate, bottled after one month, and then sold as an “eau-de-vie raisin.” 

“I’m a big proponent of putting stuff in a bottle at its natural proof,” Palazzi said. “If you try it and you like it, and then you need to add water to it, then you can do it. But it’s not someone in a lab deciding for you.”

It’s a sharp break with tradition. But Palazzi said Armagnac makers need to take some chances if their product is going to reach a wider audience.

“What we’re trying to do with Cobrafire is to reframe things so that people are interested,” Palazzi said. “We’re trying to sell something really good. I want to let people discover the work of distillers who really care about their stuff.”

What is Armagnac? Exploring Cognac’s Older Cousin

How Armagnac is Made

“Essentially, Cognac is more like Tequila, and Armagnac is more like mezcal in the way it’s produced,” says Nicolas Palazzi, owner of importer and distributor, PM Spirits, “but not in flavor [although it can occasionally share similar notes with the agave spirit].” Armagnac is a bit more artisanal in nature, and every producer creates a product to their own proof and style making it a fan favorite for spirit nerds.

Armagnac is allowed to use 10 grape varieties in production, but typically only use four: Ugni blanc, Baco, Folle Blanche, and Colombard; whereas in Cognac they use around 99% Ugni blanc. More variety in the raw material allows for Armagnac to express a diversity in flavor that Cognac cannot. When you also consider the terroir — the soil, climate, and hand of the maker — Armagnac truly distinguishes itself in character.

“There is something really interesting in picking grapes and making a product that has a true personality and seeing that product at a stage where it hasn’t become a very popular spirit [like Cognac] that has been modified to try to appeal to the general public,” says Palazzi. “Armagnac is very terroir-driven, it feels like you can connect with the history of the land and its rich history.”

In terms of distillation, 95% of Armagnac production is distilled with an alembic column still, whereas Cognac has to be pot-distilled, Palazzi notes. “Some are using pot still as well,” he says, although it’s a rarity.

After being distilled, the liquid is typically aged in 400-liter French oak casks — typically local, Gascony oak — and is then classified as VS, VSOP, Napoleón, or XO (Hors d’âge), depending on how long it has been aged for, with XO being the oldest age statement meaning the distillate has seen a minimum of 10 years in the cask. It’s also common for Armagnac producers to release vintages, like wine, but this will be more of a rarity as the category continues to rise in popularity.

After aging, the Armagnac is either bottled at cask strength, or proofed down. “The reason why Cognac is typically 40% ABV is to stretch out the amount they’re able to produce because of the demand,” Palazzi notes. “In Armagnac, you’ll find more full-proof bottling because they aren’t under the pressure of hitting numbers so they can focus on creating the best product possible [regardless of proof].” This means that each bottle will have its own distinct character, which isn’t always the case with other brandies.

Some producers to note are: Domaine Boignères, Château de Pellehaut, Domaine Espérance, Domaine d’Aurensan, but there are many others creating exceptional brandies as well in the region.

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Cobrafire Eau-de-Vie de Raisin

An unaged blanche (white) Armagnac produced in the Bas Armagnac sub-appellation. It’s an undiluted, unadulterated expression of exactly what a French brandy should taste like. At 51.5% ABV, it’s also begging to make it into your next Martini.

PM Spirits VS Bas Armagnac Overproof

Importer PM Spirits teamed up with renown production house, Domaine Espérance, to release their own label of VS overproof (51.7% ABV) Armagnac. For the price you’ll pay, it’s an absolute steal and must-try.