Bloomberg: The 15 Best New Bottles I Tried in 2024, From $26 to $26,000

Season’s greetings, spirits sippers! It’s Brad Japhe, the resident expert on the subject, reporting for duty. As is customary this time of year, I’m presenting my annual list of the absolute best bottles I encountered over the past 12 months. The stable of contenders was crowded in 2024: Of some 322 new expressions sampled, I counted no less than three dozen deserving of effusive praise. Sadly, some of those offerings are just so painfully pricey and/or excruciatingly allocated that I couldn’t, in good conscience, include them here.

Instead, my choices embody a wide variety of liquid across all categories and price points. Make no mistake, you will see bottles fetching four- or even five-figure sums—entries are organized in order of increasing cost—but it’s all relatively available for purchase. You won’t need an estate planner to broker acquisition.

But before we get to the big reveal, let’s recap the year’s major headlines. Beyond spotlighting the shape of the industry in 2024, these news items hint at where we’re headed in the months ahead.

For one thing, people aren’t paying as much for rare whiskey. A recent report from the financial advisory firm Noble & Co. indicated that the value of auctioned scotch cratered by 40% in 2024. But that hasn’t slowed the trend of formerly shuttered “ghost” distilleries rising from the grave across the Scottish landscape, as I reported this summer.

Tariffs proposed by the incoming administration mean your favorite tequila could effectively become 25% more expensive in the year ahead. And a separate trade war with the UK could persuade domestic scotch consumers to experiment with single malts from emerging markets such as India or New Zealand.

Or, perhaps they’ll start exploring American single malt, since the category is finally going to be recognized by the Alcohol and Tobacco Tax and Trade Bureau, after more than eight years of lobbying efforts.

But enough speculating about what’s coming. Here are my best bottles of 2024.

Alambique Serrano Rum Blend #5 — $70.Source: Vendor

Alambique Serrano Rum Blend #5

There’s more than just mezcal coming out of the highlands of Oaxaca. This artisanal brand from the steep hillsides of Santa María Tlalixtac specializes in world-class rum. In fact, you’ll be hard-pressed to find sugarcane distillate anywhere drenched in as much complexity as this 65.9%-ABV spiced-banana bomb. It’s a 50-50 blend of column spirit, aged for 27 months in ex-bourbon casks, with pot still spirit aged for 19 months in new French oak. Cut it with a splash of water to extend a tobacco and toasted almond-toned finish. Or knock it back neat, if you dare. ($70)

Hampden Great House 2024 Jamaican Rum — $130.Source: Vendor

Jamaica’s holy house of funk never disappoints when it comes to full-bodied expressions, brimming with over-ripened fruit. Although the exact recipe of this annual limited release shifts each year, it invariably involves a blend of rums that epitomize the brand’s signature style. This time around it finds form in a 57%-ABV sipper that wows with an initial wave of marmalade and cranberry relish, revealing more tropical fruit undertones as it warms in the dram. ($130)

20 BEST COGNAC BRANDS YOU NEED TO KNOW

Cognac is the perfect aperitif, it’s rich, complex, aromatic, and ideal for aiding digestion after a delicious, filling meal. It’s also an excellent addition in classic cocktails like a sidecar or as a twist on others like a French 75 or Old Fashioned. The Cognac region, in southwest France, is the only place in the world where it can be produced. Within it, there are six growing regions, known as crus. Strict laws dictate that the specific grape varietals (Ugni Blanc is the most common) must come from here. Plus, producers must also adhere to distillation processes and time and aging protocols to bear the name Cognac. Many Maisons (houses) have been making cognac from these vineyards for hundreds of years. They’ve passed knowledge down from generation to generation, perfecting every drop of the amber liquid that gets bottled.

20. Guillon Painturaud

Patience is the key ingredient that makes the cognac from Guillon Painturaud so good. It’s a small, family-owned producer, who’s Grande Champagne estate has been in the family since 1610. The youngest offering in their collection of nearly ten styles is the VSOP, which has aged for five years and is bold and balanced, displaying all the unique terroir characteristics. There’s also a Reserve, or XO equivalent, with toasted, vanilla, and spice notes with a deep finish. It ages for ten years. Decades of aging go into the Hors Age, resulting in candied apricot and citrus notes, with touches of wood and chocolate. The oldest in the collection is the Cognac Mémoires, which marks the generational change and transmission of knowledge from grandfather to grandson in 1965. It’s limited and rare but boasts and deep intensity and aromatic complexity.

The Best Cognacs to Stock in Your Home Bar

Don’t have a bottle of Cognac on your bar? You should.

Cognac—which is a type of brandy (we'll get to that)—has always had an unfairly snooty image. It’s the building block for the Sidecar and the original Sazarac—real down-to-earth cocktail classics. As a result of the French embrace of Black servicemen in World War II, they drank it often. Before it was getting shouted out by everyone in rap, from Tupac to Drake, Hennessy became the first spirits company to place ads in Ebony and Jet magazines. (It was also was omnipresent at my cousins’ weddings at Chinese banquet halls, where there was a bottle of Hennessy on every table, right next to a two-liter of 7-Up for mixing.) Cognac has history, and it's not just pinched-face old white guys in smoking jackets swirling snifters, is what I'm saying. So yes, while you can easily shell out thousands of dollars for aged Cognac in Baccarat crystal, there are great bottles at every price point.

Best Bang-For-Your-Buck Cognacs

Paul Beau VSOP

None of the Cognacs in this category are what you would call cheap, but the idea here is value. “Paul Beau VSOP is an exquisite spirit that sells for around $60, but what makes it a great value is that this VSOP is really an average age of 15 years old,” says Thorn. “This could be labeled as an XO, which would typically fetch at least $100.”

Guillon-Painturaud VSOP Grande Champagne

Similarly, Guillon-Painturaud VSOP Cognac is also an average age of fifteen years old, far exceeding the VSOP designation. “Line Guillon-Painturaud produces on her family’s 18 hectare estate, and she is one of the few female master distillers in Cognac,” Thorn says. “Her Cognacs are elegant and fruit forward, and they are ridiculously good value considering the ages that are in the bottles.”

Navarre Vieille Reserve

“Navarre Cognacs are such a treat. Jacky Navarre is a fourth-generation distiller, and his production methods are slow and old-school. He hand-harvests the grapes, distills in small batches, and does not reduce with water, but instead allows reduction to take place only in barrel over time. The average age is 40 to 50 years old. Navarre Vieille Reserve is around $250 retail, and it is worth it.” —Kellie Thorn