Inked Magazine, Issue 3, 2025: Tattoos & Spirits, A Match Made in Culture Heaven

BY JOEY SKLADANY

It may be stereotypical to assume that a bartender in a dive bar will serve you a drink with an ink-adorned forearm, but the parallels between tattoos and alcohol have been drawn far generations, from drunken pirates to beer-slinging bikers. After all, the rebellious nature of knocking back libations and rocking permanent body art often go hand in hand. And for some spirit companies, tattoos are now a major component of the brand ethos.

In an oversaturated beverage industry where everything has been seemingly done before, there are a handful of businesses that have gone above and beyond, both past and present, to challenge marketing norms and redefine the connection they have with consumers, especially those who value the creativity and authenticity that transcend the liquor itself.

These are the three that continue to lead the pack, one sip and tattoo at a time.

Labels that Inspire

France-based L'Encantada Armagnac brandy took tattoo appreciation in a unique direction by commissioning artists to replicate their intricate sketches in label form.

Nicolas Palazzi, owner of PM Spirits and L'Encantada's U.S. importer, championed the idea and partnership after getting his first tattoo, which memorialized his daughter Jane's health struggles with epilepsy. This evolved into other symbolic designs and subsequent ink sessions, which then inspired the entrepreneur to extend this art form to the bottle through an annual tattoo series that features up-and-coming talent.

"Tattoos are very important to me. They are also, in my mind, a very 'American' thing. Here, it felt like we were bridging both cultures: making old-school French spirits cooler by bringing it some American flavor," Palazzi says, adding, "From a packaging standpoint, I associated the American flavor with tattoos."

This artistic endeavor has resulted in collaborations with the renowned Matt Adamson, who completed Palazzi's first tattoo, as well as Laura Leonello, who concocted a "Beacon of Hope" label in 2021 to capture life after the peak of COVlD-19.

Review: Mic.Drop Rye L20-01 4 Years Old

The latest Mic.Drop release from PM Spirits isn’t a bourbon but a rye, another young gun at 4 years old, sourced from Wilderness Trail Distillery in Danville, Kentucky. Mic.Drop L20-01, which was released late last year, is drawn from just 5 casks of rye distilled in 2015 and bottled in 2020, made from a mash of 56% rye, 33% corn, and 11% barley malt. This is purportedly the first time Wilderness Trail has ever sold barrels of aged whiskey to anyone instead of bottling it themselves.

Well, let’s try it out.

Hearty on the nose, the whiskey has the classic punch of rye, all spice and pepper and dried fruits, impregnated with cedar wood and notes of dill. The palate is quite sweet but also impressively spiced, the notes of green herbs and fresh-cut cedar wood punching with some force. Then comes more of the fruit: Apple fritters in sweet cream. A splash of water does some good, tempering the heat and bringing out more of the barrel influence, including a gentle chocolate note that emerges on the finish. Hints of vanilla and brown sugar calm some of the unruly rye spice notes up top, letting the young but expressive rye do its thing with more of a sense of balance.

In the final analysis, it’s really fun stuff. Tough to justify at nearly $100 a bottle, though, but I presume you can convince yourself through whatever logic you need.

108 proof.

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