That aroma represents the magic that gives Jamaican rum its signature “funk,” that overripe-banana-like tone that distillers refer to as “hogo.” It’s also an essential step for creating esters, organic compounds that contribute to a rum’s aromas and flavors—and, many rum lovers say, the more the better.
Jamaican rums in particular are often described as “high-ester rum,” and while that’s not universally true, or even unique to Jamaica (you’ll find great examples in Barbados, Martinique, etc.), that high-ester punch is easy to recognize. If you want to learn more, Cocktail Wonk’s Matt Pietrek has a great deep-dive explainer.
Because spirits can be presented in shiny bottles, it’s easy to forget that they’re agricultural products. But driving past Jamaica’s vast sugarcane fields and experiencing a dunder pit up close reminded me how important rum and sugar cane are to the island’s cultural and agricultural heritage as well as to its economy.
Right now, Jamaica is in the throes of an ongoing dispute about what can and cannot be called “Jamaican rum.” Of note, last year Jamaica’s Intellectual Property Office approved an amendment to the geographical indication (GI) designation, stating that rum distilled in Jamaica but aged elsewhere is no longer eligible to be recognized as Jamaican rum. However, parties who want to age Jamaican rum outside Jamaica are pushing back, and the legal battle continues.
Much of the furor boils down to transparency, explained Peppie Grant, manager of Hampden Estate, as he guided a tour of the distillery. His view: “As long as they’re not trying to claim that the flavor comes from aging outside Jamaica, it’s OK,” he said. After visiting the relatively small Hampden as well as rum giant Appleton Estate, and sampling countless other Jamaica rums, I can understand why producers would be so protective of one of their key cultural exports.
Returning home to New York after getting dunder-struck, I looked around and more fully felt the Caribbean-inspired cocktail moment we’re in. From the lauded daiquiris at Momofuku’s Bar Kabawa (celebrating all of the Caribbean, with a special hug to Barbados from chef Paul Carmichael) to the new Red Bar within the Printemps department store (focusing on Gregory Gourdet’s Haitian heritage and Caribbean/French spirits broadly) to Afro-Caribbean drinks at Tatiana by Kwame Onwuachi (where Bloomberg’s food editor is still dreaming about the mushrooms), it's exciting to see ingredients such as sorel and clairin—not to mention lots of Caribbean rum—claiming a long-overdue spotlight.
Jamaica’s rum inevitably finds a place among these drink menus, just as it’s finding a place among the cabinets of high-end spirits collectors. And when summer hits, it feels doubly right to pour.
So here are a few key bottles for those who want to experience a bit of hogo without hovering over an odoriferous dunder pit (unless that’s your kind of thing, of course—you’ll find no funk-shaming here). These rums are fruity and approachable, with just a whisper of Voldemort funk-that-shall-not-be-named.
Hampden Estate Great House 2024 ($131)