Inked Magazine, Issue 3, 2025: Tattoos & Spirits, A Match Made in Culture Heaven

BY JOEY SKLADANY

It may be stereotypical to assume that a bartender in a dive bar will serve you a drink with an ink-adorned forearm, but the parallels between tattoos and alcohol have been drawn far generations, from drunken pirates to beer-slinging bikers. After all, the rebellious nature of knocking back libations and rocking permanent body art often go hand in hand. And for some spirit companies, tattoos are now a major component of the brand ethos.

In an oversaturated beverage industry where everything has been seemingly done before, there are a handful of businesses that have gone above and beyond, both past and present, to challenge marketing norms and redefine the connection they have with consumers, especially those who value the creativity and authenticity that transcend the liquor itself.

These are the three that continue to lead the pack, one sip and tattoo at a time.

Labels that Inspire

France-based L'Encantada Armagnac brandy took tattoo appreciation in a unique direction by commissioning artists to replicate their intricate sketches in label form.

Nicolas Palazzi, owner of PM Spirits and L'Encantada's U.S. importer, championed the idea and partnership after getting his first tattoo, which memorialized his daughter Jane's health struggles with epilepsy. This evolved into other symbolic designs and subsequent ink sessions, which then inspired the entrepreneur to extend this art form to the bottle through an annual tattoo series that features up-and-coming talent.

"Tattoos are very important to me. They are also, in my mind, a very 'American' thing. Here, it felt like we were bridging both cultures: making old-school French spirits cooler by bringing it some American flavor," Palazzi says, adding, "From a packaging standpoint, I associated the American flavor with tattoos."

This artistic endeavor has resulted in collaborations with the renowned Matt Adamson, who completed Palazzi's first tattoo, as well as Laura Leonello, who concocted a "Beacon of Hope" label in 2021 to capture life after the peak of COVlD-19.

10 Recommended Bottles - From Absinthe to Sambuca, a Quick Guide to Anise Spirits

From Absinthe to Sambuca, a Quick Guide to Anise Spirits

The category of anise spirits is broad reaching. It encompasses a number of spirits types that deserve attention, but don’t always receive it.

For starters, sambuca and anisette are two spirits that seem interchangeable, yet are not. Since Italian producer Meletti makes both, we asked producer Matteo Meletti to briefly outline the differences, which basically boils down to production and regulation.

Sambuca is regulated by the European Union, while anisette is not. “So when a company produces sambuca, it has to follow some strict rules, while anisette is more open recipe,” says Meletti. This may have to do with the fact that anisette is a much older product, dating back to the 18th century, while Sambuca is more recent.

Larusée Verte Green Absinthe (Switzerland; PM Spirits, Brooklyn, NY); $127, 89 points. Pours out olive drab, then slouches to a lively light green. The aroma entices with a sweet floral note, while the palate is bolder, reverberating with anise overload and a tingly finish. Hit the right water-to-liqueur balance and the flavor profile becomes a bit more delicate and refreshing, tinged with fresh celery. Made with a neutral beet spirit base blended with a dozen herbs and aromatic plants.