PUNCH: The Best Blanco Tequilas Under $50

After tasting more than 20 expressions, here are five complex, affordable and additive-free bottles for sipping and mixing.

“Can you recommend a good tequila?” This is a simple question that just about anyone who has an interest in agave spirits likely gets asked by friends, colleagues and family members. But when it comes to modern tequila, it demands a follow-up question: Good how?

Nearly eight years ago, when we first compiled a list of blanco tequilas to taste, it was a month after George Clooney’s Casamigos brand became a unicorn, selling to Diageo for a whopping $1 billion. It seemed like the peak before an inevitable downturn of celebrity-backed tequila. Surely the market could bear only so many; surely this was an aberration. But each time we’ve gathered since, another handful of well-publicized celebrity tequilas have entered the market. Each new high-profile release has made that follow-up question—Good how?—as much a mainstream concern as an industry one. It’s no longer a question of transparency around who is actually making the spirit, but also How?, and Who actually benefits?

Luckily, there are not only more celebrity tequila brands on the market, but there’s also a greater selection of tequilas from artisanal brands who have made great farming, fair labor practices and the preservation of traditional methods their mission. What actually ends up in a bottle of tequila has also become more of a consumer concern than ever. (Spoiler: 70 percent of all tequila contains undisclosed additives, often used to alter flavor or mouthfeel.) The words “additive-free” are now increasingly common on labels from producers who proudly eschew these practices. So, yes, for every great bottle of blanco tequila, there are probably a dozen not-so-great ones, but there is still so much to love about this category, and at an affordable price point.

In searching for best-in-class blanco tequilas, we focused on value and bottlings that were singular without breaking from the qualities that have come to define what we love about the category: salinity, minerality, grassiness, earthiness and, above all, purity. For the tasting, Punch editors convened to taste 21 tequilas priced at $50 or less. As in previous tastings, at best the field showed the incredible range that blue Weber agave can express; at worst, there was unevenness in terms of quality, most often manifesting in spirits that were muted, or perhaps delivered on aromatics but struggled to have the kind of textural complexity and completeness of our top picks. But let’s focus on the positives, shall we? 

Without further ado, here are our favorite affordable tequilas for sipping and mixing.

Editor’s note: Because prices vary by market, certain bottles listed below may retail for slightly above $50.

Mi Casa Blanco Tequila

In 2000, Mi Casa, a family-owned operation, set out to be the best agave producers in the world, with no intention of making their own tequila. Five years later, they decided they’d rather control the process from start to finish, and another six years after that, Mi Casa tequila hit U.S. shores. Produced from naturally sugar-rich agave (with 32 percent Brix, compared to the industry standard of 26 to 28 percent) grown in the highlands of Michoacán at 6,500 feet, the resulting blanco tequila, which is rested in stainless steel, found favor with the tasters for its soft, clean and subtle earthiness, with no hint of the artificiality that plagues so many tequilas at this price point. While it can be found for under $50, this bottle does creep up by a few dollars depending on the retailer.

• PRICE: $49 (750 milliliters)

• ABV: 45.5%

Gran Agave Blanco Tequila

Gran Agave also hails from the highlands of Jalisco, and like Tequila Ocho, it’s produced using traditional methods: Hand-harvested blue Weber agave piñas are slow-roasted in brick ovens, fermented with wild yeast and distilled in copper pot stills. Destilería Santa Lucía, where Gran Agave (among other tequilas, including Costco’s Kirkland Signature brand) is made, is a family-owned operation that dates back to the 1940s, with a focus on heritage production. The resulting tequila is a rich, almost milky expression that manages to be both zippy and restrained, with a pleasant temple spice–like note on the nose. At less than $40 per liter, it’s one of the best values on the market.

• PRICE:  $37 (1 liter)

• ABV:  40%

Azul Force Blanco Tequila

This tequila is crafted at Agaves Selectos Corona in the town of Tonaya, Jalisco, a region known for its tequila heritage. What sets it apart is the blend of traditional practices, such as natural fermentation and using estate-grown blue Weber agave, with modern equipment. The agave is cooked in a 40-ton autoclave before resting with the autoclave door open for 24 hours to stabilize the sugars. Fermentation is entirely natural, relying on ambient wild yeast and lasting between three and seven days before the mixture is distilled in a column still. The result is a spirit that balances clean, high-efficiency distillation with rich, terroir-driven character. The tasting panel found this to be mellow, with layers of complexity that feel exceptionally integrated. A tannic finish makes you want another sip. This bottling is not yet on store shelves, but the importer, PM Spirits, expects it will be within the month; it’s worth seeking out as one of the better values on the market.

• PRICE:  $32 (1 liter)

• ABV:  40%

PUNCH: The Best High-End Spirits for Cocktails

This year, we polled more than 25 bartenders across the country for their favorite high-end spirits to use in cocktails. While several of last year’s top-shelf picks are still highly favored, some exciting newcomers have emerged, along with a few trends: spirits that blur the line between categories (like Scotch aged in ex-rum barrels) seem to be on the rise, in addition to well-made flavored spirits (like a mezcal distilled with mango).

After sifting through the responses, we compiled the most popular choices in each category, plus some standout, impassioned recommendations. Here’s what surveyed bartenders had to say.

White Rum / Cane Spirit

Most popular: Clairins from The Spirit of Haiti

Recent years have seen a great white rum expansion, in which interesting, boldly flavored options have become more variable and more available stateside than ever before. Clairins from The Spirit of Haiti were most commonly mentioned here, particularly the Vaval, a floral and herbaceous bottling, and the Le Rocher, which Adler says is “similar to agricole-style rums, but with an increased funkiness and grassiness. The distillery also uses a percentage of dunder, the residual backwash in each batch, which makes it heavier on the palate with a light smokiness.” Also, these bottlings are still fairly affordable. “Like a lot of rums, some might not call these ‘top-shelf,’” notes David E. Yee, bar manager at Cobra in Columbus, Ohio, but that’s “because they’re radically underpriced.”

Aged Rum

Most popular: Hampden Estate

Tulloch sums it up: “Hampden Estate is high-octane, intense and makes a damn good Daiquiri.” While many surveyed bartenders recommend serving this spirit neat to fully appreciate it, Hampden Estate also shines in cocktails where it plays the starring role, like a rum Old-Fashioned. “I love a good high-ester Jamaican rum and this one ranks high on my list,” says Flowers. “Give me overripe banana, tropical fruit, terroir goodness!”

Overproof Rum

Most popular: Rivers Royale Grenadian Rum

Dennison and Flowers recommend this rum, especially in Daiquiris. “Rum, lime and sugar may sound simple, but with Rivers Royale Grenadian Rum, it is complex,” says Flowers. “It has the grassy, briny flavor of sugarcane juice rum that I love, but it also has herbaceous, tropical fruit notes that play exceptionally well in cocktails.” 

PUNCH: Don’t Know Where to Start With Mezcal? Here Are 10 Producers to Know.

In a category facing increased industrialization, these brands are fighting to preserve regional traditions.

In 2023, more than 400 brands of mezcal were exported from Mexico. That doesn’t include the increasing number of producers who are choosing not to certify their spirits, often labeling them “destilados de agave” (“distillates of agave”) instead. With so many options entering the market, figuring out which producers to seek out in order to support economic, environmental and social justice in a category facing increased industrialization (and the troublesome issues that come with it) can feel like an impossible task. 

To help, we’ve compiled a list of brands that are setting a strong example of best practices for others to follow. Many of them are producer-owned, while others source from a variety of producers but have initiatives in place to encourage positive environmental and economic practices and the preservation of regional customs. There are, of course, plenty of other great producers making incredible mezcal in this vein, but consider this list—most of which are widely available across the United States—a strong starting point.

Cinco Sentidos

What started as the house mezcal for El Destilado restaurant in Oaxaca City evolved into an export brand in 2017. Owner Jason Cox has cultivated long-standing relationships with a core lineup of producers in Oaxaca and Puebla during his time living in Mexico. With Cinco Sentidos, he pays above market price for batches and does not pressure producers to meet certain volume demands; it is entirely up to the producers how much they choose to make and sell. Cox also implemented a 10 percent profit-sharing program to help producers invest in everything from basic personal needs to land and distillery infrastructure.

PUNCH: This Tomato Martini Transcends the Trend

A tomato liqueur turns the internet’s favorite summer drink into a year-round staple.

ne might reasonably wonder why it is that I’ve waited for summer to end to share the perfect tomato Martini recipe. Well, in part, I wanted to let the TikToks, the trend pieces, the Reddit threads—the hubbub over tomato Martinis—die down, because people need to hear this. But it’s also because the secret to my tomato Martini recipe is not beholden to the short, finite window of peak tomato season. In fact, it allows you to tap into the magic of that brief period whenever the mood strikes. That’s part of its beauty. It also delivers what no other tomato Martini can: 72 varieties of the fruit squeezed into a one-of-a-kind liqueur that takes this recipe to the next level. 

The liqueur in question is aptly named Tomates, and it comes from the obsessive brain of biodynamic distiller (and winemaker) Laurent Cazottes. After researching thousands of known tomato cultivars and planting a selection of heirloom varieties on his farm in southwestern France, Cazottes harvests 72 types to be used in this organic tomato liqueur. Picked by hand and left to dry to concentrate their flavor, the tomatoes have their peels, stems and seeds removed before macerating in Cazottes’ own folle noire grape distillate. This pomace is then pressed and redistilled, then combined with some of the original maceration before bottling. The result is an amazingly fresh, delicate liqueur with a hint of earthy tomato “funk.” In a Martini, the liqueur brings a welcome salinity that makes for the cleanest take on the dirty Martini, with just a subtle hint of umami and an underlying freshness.

The Best Tomato Martini

Thanks to tomato liqueur, this summer staple can be enjoyed year-round.

Before you balk at the price, know that I’ve done the math. A half-bottle (375 milliliters) of Tomates will run you a penny under $70. That’s 25 Martinis per bottle, or about $3 of the stuff per Martini. Combining it with navy-strength gin (my recommended base for the drink) and a classic dry vermouth, you should end up with a Martini that costs around $5. For the ability to conjure the best tomato Martini on a whim—even out of season—I’d say that’s a bargain.

Laurent Cazottes Tomates Organic Tomato Liqueur

French producer Laurent Cazottes is known for his preservationist approach when it comes to rare fruits, and this tomato liqueur puts his interests front and center. Formerly named 72 Tomates, and now known simply as Tomates, this unique liqueur marries 72 varieties of heirloom tomatoes—all cultivated by Cazottes at his farm—into a product that is equal parts fresh, funky and savory. With no comparison on the market, it’s a must-try, particularly in a tomato Martini where it outshines even fresh tomato water.

• ABV:18%

Seven Fifty Daily: What’s Driving the Growth of Calvados in the U.S. Market?

As Americans’ love for apples coincides with a rising appreciation for brown spirits, Calvados finds a new home in the U.S. market

Calvados is a traditional spirit dating back to 1800s France, but it’s experiencing exponential growth in the U.S. Photo Courtesy of Rogery Groulty Calvados.

In the U.S., cider is no longer enjoying the amazing growth of the past decade, but apples remain a perennial favorite among Americans. Meanwhile, the popularity of brown spirits continues unabated, expanding to embrace brandy as well. These two trends have collided to bring Calvados, France’s classic apple brandy, into more American homes and bars than ever before.

According to the Interprofession des Appellations Cidricoles (IDAC), Calvados exports to the U.S. grew 70 percent in 2021, and then repeated that feat again in 2022, making the U.S. the second largest export market for the apple brandy, after Germany. Numbers like these sometimes need to be taken with a grain of salt coming out of the topsy-turvy years of the pandemic and the global shipping crisis.

Nicolas Palazzi, the owner of PM Spirits, imports three Calvados producers, Roger Groult, Eric Bordelet, and Domaine du Tertre. According to Palazzi, importers are overstocked after bringing in extra product to protect themselves against shipping challenges, and he expects import volumes to level out. 

But Guillaume Drouin, the third-generation owner of Calvados Christian Drouin, feels the trend has legs. “Within the brandy category, apple brandy is doing very well,” says Drouin. “U.S. cider producers have started to produce apple brandy, and there are many more American apple brandies on the shelf than even just five years ago. Calvados is the historical apple brandy of the world, so hopefully it’s taking part in that trend.” 

On this point Palazzi agrees, noting that American drinkers have typically heard of the U.S. apple distillate Applejack at the very minimum. “Calvados, being the big brother of Applejack, being more complex by design, and being from a region where the name signifies something in terms of history, means it’s not as hard to sell when you already have that frame of reference.”

Indeed, the data suggests that this confluence of trends is driving a new wave of interest in Calvados among U.S. consumers and professionals alike.

From the Orchard to the Bottle

Normandy’s Calvados is one of the three classic brandies of France, alongside Cognac and Armagnac; it’s also the only one not made from grapes. The region’s history of producing apple- and pear-based spirits extends back at least five centuries, and the name Calvados came into use after the French Revolution. Production methods were formalized by the end of the nineteenth century, around the same time that Calvados rose in popularity across France, while its grape-based competitors struggled with the effects of phylloxera.

To make Calvados, apples are harvested and vinified as cider without any additions of gas, acid, or sugar, and the cider is then distilled and aged in wooden casks. A mix of apple types are permitted, but at least 70 percent must be bitter or bittersweet apples, and the rest classified as sharp or sweet; all are apple varieties that would otherwise be inedible to human palates.

Owner of Calvados Christian Drouin, Guillaume Drouin (pictured above) believes the sudden interest in Calvados spirits has staying power in the U.S. Photo courtesy of Calvados Christian Drouin.

The traditional Calvados orchard is planted with tall, high-stem trees, with fewer than 300 trees per hectare. Modern orchards are more densely planted with smaller, low-stem trees that are easy to manage and higher yielding, but are more work intensive. High-stem vineyards allow for cow pasturing and other uses among the trees. Many leading producers favor high-stem vineyards, and some use them exclusively.

Types of Calvados

Today, Calvados is made under three different appellations spread across Normandy and dipping occasionally into neighboring departments. The largest, Calvados AOC, makes up 70 percent of production, and is typically distilled in a column still; 35 percent of the apples must come from high-stem vineyards and the spirit must be aged for a minimum of two years. The Calvados Pays d’Auge is the oldest AOC, created in 1942. It’s a smaller area, has the same aging requirements, but is more stringent regarding apple sources, 45 percent of which must come from high-stem orchards. Calvados Pays d’Auge, uniquely, must also be double distilled in a pot still. While other Calvados can have substantial amounts of pears used in their production, Pays d’Auge limits pears to 30 percent of the fruit used.

In contrast, the newer, more southerly Calvados Domfrontais AOC, created in 1997, requires a minimum of 30 percent pears; the area is dominated by high-stem pear orchards. Calvados Domfrontais is produced using a column still and must age for at least three years before bottling; despite the longer aging requirements, the column still and high pear content typically yields a fresher, lighter style of Calvados.

All the Calvados appellations are open-minded regarding labeling rules, allowing age and quality statements on products that meet the given requirements. There is enough room within the regulations for producers to offer specialty products, so Calvados is able to keep up with trends found among other brown spirits. For example, Calvados can be aged in different types of vessels, such as older barrels left over from a previous generation, and bottled separately.

Christian Drouin has collaborated with distilleries such as Hine Cognac, Calle 23 Tequila, and Caroni Rum to use their barrels to finish Drouin Calvados bottlings. Drouin, Groult, and others have stepped outside the Calvados appellation to produce unaged apple brandies as well. Some producers have also introduced cask strength Calvados, bottled without being reduced back to 40 percent alcohol.

Small Producers, Small Environmental Impact

Compared to other French brandies, Calvados is well-suited to fit in with the craft ethos of America’s brandy scene, with a wide range of medium and small producers. “Calvados is still a very craft category,” says Drouin. “Even the bigger Calvados producers are very small compared to the Cognac or whiskey industry.” Calvados overall includes 8,000 hectares of orchards, making it just over a tenth the size of Cognac. Nonetheless, Calvados includes about three hundred producers, a greater number than in the more famous grape brandy region.

Drouin says Calvados’s green credentials also deserve to be better known. “We examined the carbon footprint of our company, and we calculated that every time we produce a bottle of Calvados, the equivalent of three kilos of CO2 is absorbed,” says Drouin. “So it’s probably the only spirit in the world which can show, without any effort, a negative carbon footprint.” According to the IDAC, Calvados orchards on average sequester 35 to 50 tons of carbon per hectare over a 25-year period, and the orchards also provide four times the habitat for bees and other pollinators than other field crops. 

Calvados is also seamlessly sustainable, requiring very little in the way of reducing the carbon footprint of the spirit’s production. Photo courtesy of Roger Groult Calvados.

That footprint is tied to the small volume produced per hectare—about one quarter that of grape brandy—and the biodiversity in the orchards, with cows grazing on the grass beneath the trees. In addition, the traditional, tall-tree orchards require no spraying. Workers visit the vineyards for pruning and harvesting, but little else; it’s very minimal interference compared to grain fields or vineyards, where tractors might pass through on a weekly basis. “It’s nothing new,” says Drouin. “It’s historical. We just have a protected way of production that’s sustainable.”

Calvados and American Cocktail Culture 

While the pandemic spurred more off-premise purchases of Calvados, Drouin says 70 percent of their sales go to on-premise outlets. Leanne Favre, the creative director of Leyenda and Clover Club in Brooklyn, says that as a spirits geek she enjoys Calvados neat at home, but that sales in the two bars are mostly in the form of cocktails. “It’s getting a lot more showtime in cocktails and on menus than I’ve ever seen before,” she says.

Favre adds that the wide range of styles available, from lighter, fresher examples to more aged expressions, means Calvados has a lot of different uses today, and needn’t be confined to autumnal, seasonal drinks. “It’s amazing how much range Calvados can bring to your menu when you start including it.”

More and more Calvados producers have been visiting the U.S. market and promoting their spirits, and Favre praises the Calvados industry for recent initiatives that have helped highlight the variety the category can offer. “You had forty different producers banding together; it really showed how dynamic the category can be, just like Mezcal,” she says. “It’s really worth it to try different producers and expressions.”

Your Sustainable Drinking Starter Pack

Solving the sustainability problem that cocktails pose—or any consumption, for that matter—is no easy feat. But easing into it by introducing low-waste practices and thoughtful sourcing can go a long way. And, thanks to a growing crop of eco-minded spirit producers and drink-makers, there’s never been a better time to drink sustainably.

While there’s no one-size-fits-all approach, there are plenty of ways to lessen the footprint of your own home bar. It can start with a zero-waste approach to using citrus, in which flavor can be extracted from the peels, hulls and pith that might otherwise be discarded, or by seeking out spirits to stock your bar that promote biodiversity, source local crops and support farming communities.

Bottles to Try

Neta: The agave spirits bottler and exporter works with small, family-owned farms to bring their products to market at a profitable price point. As such, producers are able to maintain traditional mezcal practices and crops while avoiding overharvesting or the loss of agave biodiversity for the sake of meeting demand.