PM Spirits

Provider of Geeky Spirits

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Radio Imbibe Episode 46: Nicolas Palazzi of PM Spirits

Armagnac, cognac, interview, Nicolas Palazzi, ImbibeNicolas Palazzi

The cover story of our March/April 2022 issue features brandy, and for this episode, we wrap up our coverage of the spirit with Nicolas Palazzi. Born in Bordeaux and now living in Brooklyn, Palazzi is the founder of PM Spirits, an importer and distributor of specialty spirits, including Cognac, Armagnac, and Calvados. For this episode, we talk with Palazzi about his search for memorable barrels of brandy, what he looks for in great brandies, and his work to bring these spirits to an American audience. 

Radio Imbibe is the audio home of Imbibe magazine. In each episode, we dive into liquid culture, exploring the people, places, and flavors of the drinkscape through conversations about cocktails, coffee, beer, spirits, and wine. Keep up with us on Instagram, Twitter, and Facebook. And if you’re not already a subscriber, we’d love to have you join us—click here to subscribe.  

https://imbibemagazine.com/podcast/radio-imbibe-episode-46-nicolas-palazzi-pm-spirits/

BRANDY - From Cognac to California, the historic spirit’s influence runs deep.

Interview, L'Encantada, Cognac Frapin, cognac, Cognac, Brandy, ImbibeNicolas Palazzi

JUICY FRUIT

From vineyard or orchard to bottle and bar, brandy’s influence runs deep.

Cognac, Armagnac, applejack, schnapps—in whichever form brandy is found, these spirits made from fruit have no parallel in the glass. While whisk(e)y, tequila, and rum get lots of love these days (deservedly so) from cocktail lovers and spirits drinkers, brandy is evolving and emerging on its own terms, slowly building a fan base to take this timeless spirit into the future.

We’re taking a closer look at today’s world of brandy—the ways it’s made and appreciated around the world, the details behind its complex production, and the reasons it should be the next bottle you reach for when cocktail hour rolls around.

Nicolas Palazzi

Bordeaux-born and Brooklyn based, Palazzi is the importer behind PM Spirits, specializing in independent spirits such as L’Encantada Armagnac, Cognac Frapin, and Cobrafire eau-de-vie de raisin.

“Something that’s really cool is when you’re in a brandy cellar, with 50, 60, 100 casks in front of you; even if they’re from the same batch of distillation, every cask is its own world. You could taste 15 casks distilled the same day, and you’ll find tremendous differences between them—whereas something like bourbon would be very consistent. There’s so much aroma and flavor profile available in brandy. If someone thinks Cognac is just one thing and it’s boring or they don’t like it, I assure you, I can find a single-cask Cognac that’ll blow your socks off. It’s a world that deserves to be discovered, for sure.”

https://www.dropbox.com/s/mel2ts24hjap0oq/MA22-Imbibe-Brandy.pdf?dl=0

In Search of the Ultimate Freezer Martini

la Quintinye, martiniNicolas Palazzi
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We asked 10 of the world's best bartenders to submit their finest recipe for the pre-batched Martini—then blind-tasted them all to find the best of the best.

It’s been nearly a year since PUNCH conducted a new edition of the long-running “ultimate” blind-tasting series. In the age of COVID-19, such close gatherings of drink judges, sipping from successive versions of the same cocktail, all prepped by a guest bartender, were strictly a non-starter.

So, with COVID Nation still very much a thing, what drink could safely bring the series back to life? The prebatched, prechilled Martini, naturally. The prefab format of the classic—which was an established trend and served in many bars before the pandemic arrived—is perfectly suited to this new at-home era.

On a recent Monday, I was joined by PUNCH editors Talia Baiocchi and Chloe Frechette and bar owners Meaghan Dorman (Raines Law Room, Dear Irving) and St. John Frizell (Fort Defiance, Gage & Tollner) via Zoom to taste through 10 batched Martinis submitted by bartenders from the United States and England. The drinks had already arrived via contactless delivery. Judges were instructed to keep the mini-bottles in the freezer until tasting time.

Though batched cocktails can be controversial—many people are attached to the ritual of a bartender making their drink on the spot, particularly when it comes to the Martini—the panel convened with no prejudices. “We’re longtime fans of freezer Martinis,” said Frechette, who added that she thought batching was the way to prepare spirit-forward recipes during quarantine. Dorman agreed that premade drinks are an ideal fit for the current times, when most folks are entertaining at home for themselves and maybe a partner or roommate. “I think you should treat yourself right now and this is the way to do it,” she said.

This particular tasting brought to the table a few new variables that wouldn’t apply in a standard sampling of Martinis. Dilution had to be addressed anew. Since the cocktails are designed to simply be pulled from the freezer and poured, they weren’t receiving their dose of softening water through the usual spin in a mixing glass filled with ice. Instead, water was added directly to the batch and had to be precisely portioned out. Too much or too little could prove disastrous. One Martini in the running didn’t make the cut because the judges thought it too strong—i.e., lacked sufficient H2O. Another suffered from a surplus of added water, rendering it weak and, well, watery.

Temperature, too, was an important factor. Martinis are expected to be cold, naturally, but these freezer-born numbers were particularly icy—a consideration the bartenders had to factor in when choosing their ingredients and honing their ratios. “Martinis in this format dull the aroma and the alcohol comes forward,” explained Baiocchi.

That issue notwithstanding, the panel was surprised by the variety of character they encountered from one glass to the next. And, as would be expected in any sampling of signature Martinis, there were some odd flights of fancy. One recipe called for both sherry and peated Scotch; another included a hefty dose of absinthe. The judges didn’t necessarily dislike either drink; they simply didn’t read as Martinis.

Finding favor was a unique specimen submitted by Orlando Franklin McCray of Brooklyn’s Nightmoves, who put together high-proof, saffron-tinged Old Raj gin, La Quintinye Extra Dry vermouth and orange bitters. The judges liked the concentration of bold flavors but thought the recipe would have benefited from higher dilution.

With the vast changes in bar regulations brought on by COVID, Frizell said that he both hopes and expects to see more prebatched cocktails on the market when the pandemic recedes and bars fully reopen.

“My hat is off to the New York State Liquor Authority for the first time in my life, for freeing up the rules so quickly,” he said. “We’re able to do so many things now that we would have lost our license for before.”

For the time being, however, he’s doing what most every other cocktail lover has been doing for the past year: shaking up his own at home. “I’ve been drinking my own Martini almost every day,” said Frizell.

https://punchdrink.com/articles/ultimate-best-freezer-frozen-pre-batched-martini-recipe/