Decoding Cocktails's Substack: Podcast ep. 52: Nicolas Palazzi of PM Spirits

If we wouldn't drink it, we won't sell it.

Nicolas Palazzi is an engineer turned spirits importer. Originally from Bordeaux, France, he lives in Brooklyn, where PM Spirits (named for his father, Paul-Marie Spirits) is located.

Nicolas Palazzi

I first became aware of PM via a Roffignac cocktail I had in New Orleans at Peychaud’s Bar. It was PM’s blanche armagnac named COBRAFIRE and a raspberry shrub. It was a stunning drink, and isn’t the branding fantastic?!

Cobrafire – Blanche Armagnac

One thing Nicolas discussed during our conversation that I didn’t probe for more info on is aging additives. Even though additives are generally put into something to mask an inferior product or to speed up the process, Nicolas said there are instances where additives can be a good thing. He says a great B.S. meter for additives is, does this make the overall production process more or less expensive? You can read more about additives on PM’s blog.

Want more on Nicolas and PM? Their blog #DrinkLessDrinkBetter has a piece on his story called “Bordeaux to Brooklyn.” You can also find more in Vogue, Saveur, and The Agave Social Club podcast.

Wine Enthusiast: The Most Memorable Bottles We Drank in 2023

Any seasoned imbiber knows that the quality of a drinking experience is far more than the sum of its parts. After all, a great wine is not merely great because it drinks finely. It’s great because of the atmosphere in which it’s enjoyed—in an exquisite locale, perhaps, or alongside cherished friends. Key, too, is the story behind the bottle: who made it and how, why and when. Knowing these things in no way chemically alters what’s in the glass, but it certainly has the power to alter one’s perception of it. The mind, after all, is a taster’s most important tool.

These were the things we asked Wine Enthusiast’s team of editors and contributors to consider when we asked them to name the bottles they found most notable in 2023. In this list are exquisite wines drunk in unlikely places (including, for example, alongside a highway in France) and made through unusual means (say, aged at the bottom of the sea). There are also limited-release spirits, including one that matured in the constantly-rocking hull of a schooner and an eau de vie whose maker’s attention to detail borders on obsessiveness.

Do these bottles have the power to inspire you? Perhaps, once reading these stories, they will.

Navazos Palazzi Vermut Rojo

“One of my favorite sips this year was Navazos Palazzi Vermut Rojo, a Spanish red vermouth. It’s a collab between Sherry negociant Equipo Navazos and Nicolas Palazzi of importer PM spirits. It’s made with a base of oloroso Sherry, so it’s deeper and richer than most red vermouths, but enlivened with touches of bitter orange and savory spice. I enjoyed it in Manhattans (it plays nicely with rye whiskey) as well as poured over ice. I see why Spain is a fan of ‘la hora del vermut’ (the vermouth hour).” —Kara Newman, Writer at Large

Capreolus Raspberry Eau de Vie 2019

“Barney Wilczak, the proprietor of the U.K.–based Capreolus Distillery, uses 30 kilograms of perfectly ripe and healthy raspberries to produce only one liter of the Raspberry Eau de Vie. His quest for the highest–quality product can be described as obsessive. However, it allows him to capture and preserve the essence of each fruit so precisely. The raspberry stands out, with its complexity, length and incredible purity.” —Aleks Zecevic, Writer at Large

Vinepair: The 50 Best Spirits of 2023

Dozens of categories considered, thousands of bottles tasted, and almost 12 months in the making, the publishing of VinePair’s 50 best spirits list marks a major milestone in our calendar and one of our favorite annual traditions.

Consider it not a bonafide buying guide — those can be found here — and instead a highlights reel of the best spirits that graced our palates this year. While we recommend picking up any and all you encounter, or ordering a pour from a bar list, the popularity of certain categories and brands, coupled with the limited nature of some of the releases, means the probability of being able to do so varies wildly from one bottle to another. One constant that links them all, however, and the reason each features on this list: It would be a spirited crime not to honor their existence.

So what made the cut? This year served us no end of imaginative and successful experiments; reminded us that stalwart go-tos carry such reputations for a reason; and encouraged us to look beyond the expected from various regions and nations. Prepare for “bog aged” oak, Mexican eau de vie, and countless representations of brown spirits from non-age-stated to cask strength, single-barrel, experimental finishings, and ultra old.

44. Cobrafire Eau de Vie de Raisin

Chances are, you probably missed the launch of the Blanche d’Armagnac (white Armagnac) appellation back in 2015, but you shouldn’t sleep on the products within the category. This 50.5 percent ABV offering from PM Spirits’ Cobrafire project dances between stone fruit brightness and umami-rich savoriness, and promises to leave a lasting impression.

34. Cinco Sentidos Espadín Capón Alberto Martinez

The “capón” technique referenced in this spirit’s name sees growers remove the sprouted stalks (quiotes) from agave, then leave the plants in the ground for extended periods to enhance sugar concentration. The wait is certainly worth it for this bright, fruity spirit, which shatters any notion that Espadín is a characterless, “workhorse” agave variety.