Decanter: Family values in Cognac and Armagnac

The biggest names in Cognac and Armagnac have earned their success for good reason, but look further and you’ll find a plethora of fascinating, high-quality and characterful spirits made by the many smaller, family-oriented producers across the two regions.

 Richard Woodard
March 15, 2024

The great houses of Cognac and Armagnac are rooted in family names – from the arrival in the Charente of Jersey native Jean Martell in 1715, to the decision nine years later by local wine-grower Rémy Martin to start bottling spirit under his own name.

Hennessy Cognac founder Richard Hennessy was an Irish officer in the army of Louis XV, while Emmanuel Courvoisier laid the foundations for the eponymous Jarnac Cognac house when he joined Louis Gallois in business in 1796. Further south, in the town of Condom, Pierre Etienne Janneau started his Armagnac business, in association with Joseph Dubourdieu, in 1851.

Over the centuries, these leading producers have passed into the hands of multinational companies and large conglomerates – in late 2023, it was announced that Italy’s Campari Group had agreed to buy Courvoisier from the Beam Suntory group in a deal worth up to US$1.2bn. Family business, you might say, has become big business.

But, beyond these mega-brands, family connections still run deep in both regions, and in the vineyards and cellars of some of their most quality-conscious producers.

Improving with age: six delectable Cognacs and Armagnacs

Frapin Château de Fontpinot XO 100th Anniversaire

Cognac

From the resurrected 1923 label to the superlative blending, everything about this just oozes class. Heady hedgerow florals, luscious tropical fruit, toasted almond/hazelnut and just a whisper of elusive rancio. All that’s best about Cognac in one glass. Alcohol 41%

Liquor.com: The 11 Best Vermouths for a Negroni, According to Bartenders

Take the guesswork out of your vermouth choice with these expert recommendations.

ermouth is frequently a forgotten cocktail ingredient. When it comes to classic Martinis or Manhattans, it’s often overshadowed by the base spirit.

However, if you consider that the Negroni consists of equal parts gin, vermouth, and aperitivo, your choice of vermouth suddenly becomes more important.

“Vermouth is the often-overlooked instrument in the symphony of a well-crafted Negroni,” says Stevan Miller, the bar lead at Michelin-starred Esmé in Chicago. “It orchestrates a delicate dance between the boldness of the base spirit and the bitterness of your chosen aperitivo. Vermouth is a diplomat. It harmonizes the diverse elements at play.”

We consulted bar pros from around the country to share their preferred sweet vermouths to use in a Negroni. Try one of these recommended bottles for your next cocktail hour.

Best for a Dry Negroni: Navazos Palazzi Vermut Rojo

Robby Dow, bar director of Olivero in Wilmington, North Carolina, is excited by the emergence of sherry-based vermouths. This particular bottling, a favorite of his, is a collaboration between Nicolas Palazzi of PM Spirits and sherry broker Equipos Navazo.

“The duo serve as a guiding light for sourcing and importing some of the best products from around the globe,” says Dow. “This vermouth is no different.”

It’s a great choice for those who may have grown weary of the juicy, vanilla-forward Italian styles of vermouth, he says. “Navazos Palazzi Vermut Rojo comes across much drier and more savory with notes of juniper, anise, and coriander, with a subtle off-dry sweetness from the oloroso sherry,” says Dow. “These savory elements are a perfect marriage when stacked up next to Campari and a nice bold London dry gin.”

Wine Enthusiast: The Most Memorable Bottles We Drank in 2023

Any seasoned imbiber knows that the quality of a drinking experience is far more than the sum of its parts. After all, a great wine is not merely great because it drinks finely. It’s great because of the atmosphere in which it’s enjoyed—in an exquisite locale, perhaps, or alongside cherished friends. Key, too, is the story behind the bottle: who made it and how, why and when. Knowing these things in no way chemically alters what’s in the glass, but it certainly has the power to alter one’s perception of it. The mind, after all, is a taster’s most important tool.

These were the things we asked Wine Enthusiast’s team of editors and contributors to consider when we asked them to name the bottles they found most notable in 2023. In this list are exquisite wines drunk in unlikely places (including, for example, alongside a highway in France) and made through unusual means (say, aged at the bottom of the sea). There are also limited-release spirits, including one that matured in the constantly-rocking hull of a schooner and an eau de vie whose maker’s attention to detail borders on obsessiveness.

Do these bottles have the power to inspire you? Perhaps, once reading these stories, they will.

Navazos Palazzi Vermut Rojo

“One of my favorite sips this year was Navazos Palazzi Vermut Rojo, a Spanish red vermouth. It’s a collab between Sherry negociant Equipo Navazos and Nicolas Palazzi of importer PM spirits. It’s made with a base of oloroso Sherry, so it’s deeper and richer than most red vermouths, but enlivened with touches of bitter orange and savory spice. I enjoyed it in Manhattans (it plays nicely with rye whiskey) as well as poured over ice. I see why Spain is a fan of ‘la hora del vermut’ (the vermouth hour).” —Kara Newman, Writer at Large

Capreolus Raspberry Eau de Vie 2019

“Barney Wilczak, the proprietor of the U.K.–based Capreolus Distillery, uses 30 kilograms of perfectly ripe and healthy raspberries to produce only one liter of the Raspberry Eau de Vie. His quest for the highest–quality product can be described as obsessive. However, it allows him to capture and preserve the essence of each fruit so precisely. The raspberry stands out, with its complexity, length and incredible purity.” —Aleks Zecevic, Writer at Large

Vinepair: Boutique Cognac Producers Are Betting on Transparency and Innovation to Shake Up the Status Quo

There’s no dichotomy in spirits like Cognac. With a history dating back hundreds of years, the famed French brandy is led by gigantic legacy brands owned by multinational conglomerates. These companies source most of their eau-de-vie from thousands of growers within the Cognac AOC, maturing and eventually blending it into a portfolio of products that start with entry-level V.S. and often extend to limited-edition Hors d’Age (“beyond age”) offerings that can run thousands of dollars a bottle.

Almost all discussion of the category is driven by these leading houses, which tightly control the information they share and work closely with Cognac’s trade group, the BNIC (Bureau National Interprofessionnel du Cognac). Yet they’re curiously reticent about speaking to the press; of four major brands that were approached for this story, only one, Courvoisier, was willing to make someone available for an interview. Nicolas Palazzi, owner of PM Spirits, which imports boutique brand Frapin Cognac among others, calls the industry a “black box” of secrecy.

“There has been a lack of information and a lack of transparency from Cognac in general because it’s easier for business,” he says, explaining that baked-in ambiguity — part of the regulations governing Cognac production — allows blenders to incorporate a variety of liquids into their products without disclosing their ages, or if they use additives. “The less things are transparent, the more a brand can play around to meet the demand. There’s a reason why there’s no vintages on bottles—why no one tells you [the age].”

Though they dominate sales, the big houses aren’t the only players in Cognac. There are also estate distilleries, small-scale négoçiants (independent bottlers), and growers who hold back some of their distillate to sell under their own name. The volumes they produce are but a drop in the barrel, and many operate under the same veil of silence as the rest of the industry — no doubt because they rely on the success of the leaders to buoy the region’s fortunes as well as their own.

But the little guys are becoming an increasingly important factor in the equation of U.S. market sales. The spirits boom of the last two decades has yielded a crop of knowledgeable consumers who are curious, engaged, and on the lookout for unique products. They’re asking questions, demanding transparency, and searching for what’s authentic. Is the Cognac industry prepared to give them what they want?

The New Cognac Consumer

Cognac has been on a tear in the U.S. market over the past two decades, selling 9.28 million cases in 2022, compared to 4.15 million in 2012, and just 3.7 million in 2002, according to the BNIC. The bulk of that growth has come from a handful of brands: Hennessy, Rémy Martin, Courvoisier, Martell, and, more recently, D’Ussé. Luxury positioning, sophisticated marketing, and celebrity affiliations have contributed to this runaway success, as has the sheer volume that these big companies are able to execute as demand ramps up.

Alongside this growth has been an expanding base of engaged, curious consumers. “Knowledge [about Cognac] is much more democratized, distributed — all over the internet,” says Max von Olfers, co-founder of cognac-expert.com, an e-commerce site dedicated to brandy. When he and his sister, Sophie, started the website in 2009, “the big trend was what we would call ‘influencer Cognac’”—brands with celebrity partnerships, like Ludacris with Conjure Cognac or Jay-Z with D’Ussé. “Today’s trends were very far away — not even visible,” Olfers says, mentioning vintages, high proof, organic production methods, and single barrels as some of the buzziest topics his customers are now seeking out and discussing. “This connoisseur-ization of the Cognac world is really what changed in recent years.”

The trend was already underway when the pandemic began in March 2020. For the first few months, spirits purchase patterns tended to favor more established brands as people sought familiarity. But eventually consumers adjusted to virtual tastings and online shopping, and were back to exploring new-to-them brands and products. “Consumers were way more open-minded to spending money on new items in 2020 and 2021, and we definitely benefited from that,” says Guillaume Lamy, managing director for the U.S. arm of Ferrand Cognac, a brand whose releases, which include unique cask finishes and other atypical characteristics, tend to showcase an outsize level of creativity for the category.

During the early days of the pandemic, when people were reluctant to shop in person, retailers like Baytowne Wine & Spirits, in the Rochester suburb of Webster, N.Y., turned to the phone and social media to walk customers through their options. General manager James Pellingra says that the “new normal” allowed him and his staff to highlight the boutique and artisanal offerings the store stocks. “Because we were able to communicate in such a detailed way … you see some of the smaller producers that are extremely historic in the European market start to take over a little bit in the American market,” Pellingra says, citing Fanny Fougerat and Jacky Navarre as two top sellers.

The process was accelerated when Hennessy, which is far and away the largest Cognac brand in the world, fell victim to supply chain trouble and began to temporarily disappear from shelves. Pellingra says that at first Hennessy customers switched to D’Ussé; then, when D’Ussé began experiencing out-of-stocks, they looked to the store’s artisanal offerings.

It was a lucky break for the little guys. “We were able to fill the shelves of some retailers who were used to having the big four or five Cognacs but were not able to get them,” says Christine Cooney, co-owner of Massachusetts-based Heavenly Spirits, which brings in several small Cognac brands including Monnet and Jean Fillioux. “Sometimes the hardest part of us selling smaller producers is to get on the shelf.”

And now that they’re there, Cooney says, her brands are selling well enough to maintain their spot. “They usually stay on the shelf because once people discover how good our small producers are, then the product is being reordered.”

The Push for Transparency

The reasons for this sustained success aren’t hard to spot. Boutique Cognac brands are high quality and, for marques above VSOP, they’re often priced competitively, if not well below mainstream offerings. Plus, they’re willing to share information that the big guys tend to keep under wraps. “I’ve found the littler producers are more open to talking about process,” says David Othenin-Girard, spirits buyer at California retailer K&L Wine Merchants, whose Cognac selection focuses on small-production brands such as Dudognon and Jean Grosperrin. The small brands that Cooney represents often participate in video tastings; education, she says, is a keystone of the company’s strategy.

Though most people drinking Cognac are still seeking the mainstream brands, Baytowne’s Pellingra says that the value proposition of smaller producers is a big draw for retailers. Plus, he adds, “They’re more transparent about where their fruit comes from, the process in which they’re distilling, how they’re aging, rather than some of the bigger brands where everything is kept secret.” That’s a big win with customers. “We want to know where our product comes from, how it’s made, and how it gets to us,” Pellingra says.

Much of that desire for transparency is being driven by whiskey drinkers who are exploring Cognac for the first time, and bringing their expectations and biases with them. Olfers, while including rum drinkers as well, calls them a “new wave,” adding: “This group is a small but very loud group. They are mixing up the Cognac world.” He sees their influence in the growing cadre of private bottlers offering unique barrels and bottlings.

“The story has gotten out: The big houses source from hundreds of growers and producers,” says writer Jason Wilson, who covers Cognac regularly in his newsletter “Everyday Drinking.” “But you’re starting to hear this story that the smaller producers keep a few of the very best barrels for themselves over the years, and now you have these smaller négoçiants that are going out and sourcing barrels from these old-timers,” he says. “That’s what the real spirits enthusiasts want.”

Pellingra’s experience at Baytowne bears this out; customers snap up whatever single-barrel brandies he can bring in — not just Cognac, but Armagnac and Calvados, too. “The American market has finally realized they can buy 20-plus-year-old brandy for a much more reasonable price than 20-plus-year-old whiskey,” Pellingra says. “And it’s much more readily available. … If you go in looking for a bottle of bourbon [at that age] — I mean, most places are going to laugh you out of the store at this point, unfortunately.”

Cooney has seen the same trend in Heavenly Spirits’ portfolio. “We have sold a few Cognac [single] casks at full-proof,” she says. “That kind of Cognac is a draw for whiskey drinkers” because of the high proof — unusual for Cognac, which is almost always bottled at or near 40 percent ABV. For these customers, Cooney says, “the higher, the better.”

Untapped Potential

Let’s be very clear: Small Cognac brands are never going to make up more than a tiny fraction of the massive, and massively successful, Cognac industry. The top five brands make up more than 96 percent of the market, according to Impact Databank, with Hennessy alone accounting for more than 55 percent. These volume leaders may not notice or care that a niche subset of spirits buyers are pursuing boutique offerings, since their success has historically been driven by a different kind of drinker — one who’s often brand-loyal above all else. Still, there are signs that some big brands are trying to reach more hardcore spirits enthusiasts. Courvoisier, for example, released a mizunara cask-aged offering in 2022 that was partly made by Japanese master whisky blender Shinji Fukuyo, clearly targeting whiskey connoisseurs.

But outside of the leading five houses, Cognac producers looking to make a mark in the U.S. would be wise to pay attention to what consumers say they want. “The potential of the category for producers and drinkers has not even begun to be scratched,” says Nima Ansari, spirits buyer at New York’s Astor Wine & Spirits. “A lot of the things that are exciting people in other categories already exist in spades in Cognac, too.”

If they’re going to make a go of it, boutique producers should be prepared to work hard. “The small guy has to do it hardcore,” Palazzi says, meaning: find the right importer and wholesaler partners, put in the time and effort to do consumer and trade tastings, and tell the story constantly. “That stuff is extremely hard. It’s a labor of love. There’s zero money in it.”

But, he says, “if they find a megaphone in the U.S. market, then they can express this and distance themselves from the big guys.” For small Cognac producers trading on their authenticity and transparency, that just might be the best way forward.

Wine Enthusiast: Why Spanish Brandy Needs a Rebrand

There are many garish bottles on liquor store shelves, but none do more peacocking than Brandy de Jerez. Surely, you’ve noticed the bottles I’m talking about—even if, like most people, you’ve never bought one. Most Spanish brandies boast crimson or gold labels. One dons a pretty ribbon, while a rival sports an intricate faux-gilded pattern. Some are affixed with regal wax seals, while others announce their presence in fancy Renaissance-Faire-ish fonts. Then there are the courtly names themselves: Carlos I, Cardenal Mendoza, Gran Duque d’Alba.

“Subtlety isn’t the middle name of Jerez’s brandy men,” once wrote spirits critic F. Paul Pacult in his encyclopedic guide, Kindred Spirits.

In the past, I’ve described Brandy de Jerez as that buddy who tries just a bit too hard—the one with the flashy watch, the giant belt buckle, the ridiculous gold chain or too much cologne. Sometimes, when I open a bottle, I feel as though I should be wearing a ruffled collar, like a courtier of Philip IV. Regardless, I happen to enjoy Brandy de Jerez. I believe, for instance, that it works better in many classic brandy cocktails than Cognac. But I often feel like the odd one out with this opinion.

My big takeaway? Spanish brandy is in desperate need of a rebrand, and there has mercifully been a small movement toward change in the right direction. But before I get into the signs of hope for Spanish brandy, it’s important to consider the larger state of affairs.

Last year, François Monti, a drinks writer based in Madrid, called out Spanish brandy in his industry newsletter, Jaibol. The rant was prompted by Monti’s outrage over a historic Brandy de Jerez brand’s attempt to reinvent itself as a drink to be mixed with Coca-Cola. Brandy de Jerez, Monti writes, is an appellation “not very clear about where it is going.”

It remains a fact that fewer and fewer people drink Brandy de Jerez. Since 2008, total sales have dropped from 45 million liters to around nine million liters, with consumption dropping 30 percent between 2012 and 2016 alone. During the last decade, exports fell an additional 15%, and things continue to trend downward. Spanish brandy’s largest export markets are now the Philippines and Equatorial Guinea—the latter consuming six times more Brandy de Jerez than the U.S.

Why is this? In his newsletter, Monti minces no words. “Brandy de Jerez does not stand for the quality of its raw material,” he writes. Terroir also means little: “It is very complicated to talk about the terroir of Brandy de Jerez… the vast majority of the raw material comes from outside the [Sherry] triangle,” the historic region bounded by the city of Jerez on the east and to the northwest and southwest respectively, the ports of Sanlúcar de Barrameda and El Puerto de Santa Maria.

It’s hard to say what terroir (or transparency) even means for Brandy de Jerez. The name itself invokes the city in Andalucía that’s famous for Sherry. But the grape mostly used for the brandy is not Palomino (as with Sherry) but Airen, an insipid neutral grape said to be the most planted in the world, grown mostly on agribusiness vineyards in La Mancha. Most of the brandy is distilled outside of the Sherry triangle, what the regulatory council calls the “processing zone,” before it comes to age in the vast solera cellars back in Jerez. By law, Brandy de Jerez must age in Sherry barrels, but there’s little differentiation between brands.

Then there are Spanish brandy’s elevated sugar levels: Up to 35 grams of sugar per liter is allowed. This sweetness goes against the current consumer demands for drier spirits.

Finally, Monti called out the dated, stodgy brand image:

“Emperors, cardinals, aristocrats, great battles of Catholicism: the names and image of some of the brands are an obstacle for a more modern consumer. Carlos I, a brand that has made a great effort to modernize its image and that has a clear strategy of going towards the premium segment, still mentions on its website ‘Spirit of Conquest.’ ¡Ay!”

It adds up to a spirit that the younger generation in Spain sees as hopelessly old-fashioned, the drink of their grandfathers—with a cringe-y legacy of being cosa de hombres (“a man thing”) as this television ad for Soberano from the 1960s suggests. (Even darker was this horrible ad.)

All of this is a shame. I have been a big advocate for Spanish brandy over the years. Back in 2015, Monti and I actually presented a panel on the spirit at Tales of the Cocktail. Even then, we spoke about the same challenges that Brandy de Jerez faces today, which tells you how little has changed in the past eight years.

At the time, we implored brands to re-evaluate the high sugar content and additives in a world that wants products that are dry and additive free. We bemoaned the low level of alcohol by volume. Most of it is imported into the U.S. at just 40%, but much of what’s sold in Spain and elsewhere falls below even that, down to 36% abv. We even wore ruffled collars to underscore silliness and outdatedness of the category’s imagery.

In Monti’s article, the last straw for him was the suggestion of combining brandy with Coca-Cola, pushed by one big brand’s marketing department. He pointed out a similarly misguided marketing attempt a decade ago by the producers of Calvados, a similarly troubled spirit, who tried to push something called the Calvados Tonic. In France, Calvados Tonic was an unmitigated failure as a marketing campaign. The Spanish-brandy-and-cola, I believe, will meet the same fate. “One of the most uncomfortable truths in the spirits industry is that hardly any recent trends have been created by brands,” Monti notes.

The real challenge for Brandy de Jerez is to understand what premium spirits drinkers really want. But there are signs of hope in a growing number of smaller producers who are more transparent about origin and aging.

Among them is a project by Sherry negociant Equipo Navazos, which has partnered with importer Nicolas Palazzi of PM Spirits to release a series of single-cask brandies, all without additives and bottled at cask strength.

On several occasions, I’ve tasted these brandies from the barrel with Eduardo Oreja of Equipo Navazos. These are racy, elegant, dry brandies that still retain the rich, dried fruit and full-bodied characteristics of classic Brandy de Jerez. This is revolutionary stuff.

“I had always associated Spanish brandy with some subpar version of Henny VS, some dark syrupy crap that makes the floor sticky if you drop some,” says Palazzi. That was before he tasted Equipo Navazos’ casks. “My mind was blown. I realized that at its core the additive-free product can be magnificent.”

I love the Navazos Palazzi 7-year-old aged in amontillado cask. This unique brandy was made from 100% Pardina (an obscure grape I didn’t know) and bottled at cask strength, 42.5% abv. You can find it here and here for $80. There are also still a few rare bottles of the stunning Navazos Palazzi fino Sherry cask floating around (such as here), also for around $80. For a premium brandy, something like this under $100 is well worth grabbing.

Navazos Palazzi’s most recent brandy release is aged in Pedro Ximenéz casks (bottled at 43% abv) is delicious, rounder and darker than the amontillado or fino casks. Though the cask is part of a classic solera, the average age of the brandy is at least 35 years old. It’s slightly pricier, at around $130 per bottle.

While those single-cask selections may represent the zenith of Brandy de Jerez production, I still also recommend checking out a few of the classic expressions for comparison. I’ve always liked Lepanto Solera Gran Reserva, which at under $50 is a very good value, and relatively easy to find. Instead of Airen, Lepanto uses the same Palomino grape from which Sherry is made. The result is a brighter, nuttier and more complex brandy than most in the category.

And if I ever want to remind myself what old-school Spanish brandy is like (complete with garish label and packaging) I go for the Gran Duque d’Alba. The Duke brings all that big sweet, ripe, creamy, molasses flavor, though you can still feel the attractive notes of the Sherry cask. For $40, it’s a solid cocktail pour.

Mix it in the classic brandy cocktails we talked about a few weeks ago and see for yourself. My personal favorite is a drink I call the Little Madrid (recipe below). With all apologies to my colleague Monti in Madrid, you might also even enjoy it with a Coca-Cola.

Barrel Hunting in Cognac: Unearthing Hidden Treasures in Dusty Old Cellars

There’s a popular vision of Cognac that’s all blinged out and dripping: crystal decanters, tasting rooms that look like jewelry stores and five-figure bottlings. This image is dominated by a handful of huge brands everyone recognizes: Hennessy, Martell, Rémy Martin and Courvoisier—the so-called Big Four, which sell nearly 90% of the Cognac consumed worldwide, according to the International Wines and Spirits Record. But there is another side of Cognac, too. One that’s based more on the gritty agricultural reality of the region.

I saw it on a cold, gray day last winter at an unassuming farm in the small village of Verrières. This was probably the last place I’d expect to find pricey Cognac, but I was on a barrel hunt with Guilhem Grosperrin, among the new wave of négociants whose limited-edition releases are quickly becoming the most coveted bottles in Cognac. We visited one of the 150 small producers in his network, where Grosperrin crawls around old cellars looking for rare brandies.

When we arrived at the farm, four barking dogs rushed out to us, followed by a ruddy-faced septuagenarian who was still dressed from his boar hunt earlier in the day. Cognac is a secretive, rivalrous place and I was introduced to the man in hunting attire as only Marcel, no last name. Marcel eyed me suspiciously, then asked, “Well, does he like to drink?” Grosperrin chuckled and told Marcel that, yes, I liked to drink very much. With the ice broken, we stepped into his dark, dusty cellar to taste from his barrels, which had been aging since as early as the 1980s. “Sorry it’s dirty in here. I haven’t distilled since 2012,” Marcel said.

The nonstop luxury messaging from the Big Four makes people forget Cognac’s origin as wine. We sipped liquid from Marcel’s barrels that had begun as grapes in the family’s 10-hectare vineyard, which he picked, pressed, fermented and distilled. It’s a similar story for the roughly 4,300 winegrowers in Cognac, most of whom grow less than 20 hectares specifically for Cognac production. During his career, Marcel sold most of his stock to one Big Four house or another. But he always saved a few special barrels for himself. “What they keep is for pleasure, or patrimony, or as souvenirs, or for reasons that are not necessarily logical,” Grosperrin told me.

By age eight, Marcel was able to light the still, which he did in the morning while his father tended to the cows. Marcel remembers a wealthy neighbor who’d been a prisoner of war in Germany during World War II. That man wrote to his family from prison: “Cut down all the trees if you have to, but don’t stop distilling. Distill, distill, distill.” After the war, this guy’s cellar was full, and he became rich. Meanwhile, Marcel’s family had to rebuild its stocks. “The value of money is just in your head,” he said. “But the value of Cognac is solid, and you don’t lose it.”

To whiskey drinkers, single-cask offerings may seem like old hat. But it’s a relatively new phenomenon in brandy. Cognac is actually following a model that’s already been successful for Armagnac. Single-barrel Armagnac from négociants like L’Encantada are catching the fancy of American whiskey connoisseurs tired of paying whiskey prices. The problem in Armagnac is that the existing stock of barrels is small and shrinking.

That offers an opportunity for Cognac, where there is seemingly endless stock. Though, as Grosperrin points out, “It’s much more complicated to buy a cask here than in Armagnac. In Cognac, the producers are richer, and they don’t need small independent bottlers. They have contracts with the big houses.”

It’s still the early stages for the single-barrel Cognac revolution, and we’re just beginning to see these bottles in the U.S. La Maison du Whiskey’s “Through the Grapevine” series was one of the first to appear. PM Spirits has done several limited-edition bottlings, and this year has released rare single-cask offerings from renowned producers Frapin and Remi Landier. Last spring, Grosperrin released bottlings in the U.S. for the first time in several years. Importer Heavenly Spirits has released two single-barrel bottlings from the famed estate Jean Fillioux. Vallein-Tercinier and Jean-Luc Pasquet have plans to bring more of their single-cask offerings into the States.

To be clear, at the moment, single-barrel Cognac is still the domain of aficionados, with prices running more than $200 per bottle. But they’re still a fraction of something like Rémy Martin Louis XIII or Hennessy Paradis Imperial (both more than $3,000). Much of the price of those blingy brand names is wrapped up in specially designed decanters. The new wave of single-barrel offerings is something rarer and scarcer. “This is for people who want the unexpected. It’s a different philosophy. It’s outside of the current market,” said Vingtier.

In Praise of La Hora del Vermut, Spain’s Cherished Vermouth Hour Tradition

I’ve been missing Barcelona lately—where not long ago, I explored wine bars in search of new-wave Spanish wines—so on a recent afternoon I made a visit to Jose Andres’s Mercato Little Spain at Hudson Yard in Manhattan. Specifically, I longed for the days I spent drinking in the city’s vermuterias. So I went to Mercato Little Spain’s vermuteria with the cheeky name, Bar Celona. (Get it?) I ordered a Yzaguirre Rojo, a classic Catalan red, and was immediately transported back to a sunny la hora del vermut.

Vermouth hour is a sacred time of day in Barcelona. Originally, it meant sometime around noon or 1 pm, when you grabbed a vermouth and a snack to tide you over until lunch. But these days, the vermouth hour can be any time before a meal, though it usually means day drinking. A vermouth over ice, with maybe a slice of citrus and an olive, along with potato chips, some kind of tinned fish, and gilda (skewers of olive, pepper, and anchovy) is one of the loveliest ways to pass an afternoon.

Spanish vermut generally has a different taste than its Italian counterpart. It’s more citrusy, brighter and less bitter, meant to be drunk not in cocktails but on the rocks with food. To be perfectly honest, Spanish vermouth is not meant to be a complex drink you spend a lot time pondering over.

Because Barcelona had one of the largest communities of Italian immigrants when Italian vermouth was becoming widely exported during the late 19th century, vermouth soon became popular in the city. The local Martini vermouth importer even created a bar that was designed by famed Catalan architect Antoni Gaudí. This is when vermouth became the drink of choice in Catalonia, often taken by families after church and before lunch on Sundays. But by the late 20th century, vermouth languished as an old man’s drink.

Then, about a decade ago, a younger generation of trendsetters in Barcelona set off a vermouth renaissance. Part of it was a new wave of local vermouth brands, such as Casa Mariol and Morro Fi. Part was also a sense of pride in local products as Catalan nationalism grew.

These days, while much of the vermouth production happens in Catalonia, the drink has become wildly popular all over Spain. In Jerez, where Sherry is becoming a harder and harder sell, several well-known Sherry houses have started making quality vermouth.

Still, Barcelona is the vermuteria capital. As I sat at Bar Celona, I thought about some favorite vermuterias: the century-old Bar Electricat, in the old port neighborhood of La Barceloneta, where you drink vermouth from an unmarked bottle, which the waiter measures to calculate your bill; cozy, local Cala del Vermut Celler, near the Gothic cathedral, where you can eat fantastic tortilla and jamón with your vermut; the more posh Quimet & Quimet in the Poble Sec neighborhood, with an amazing array of tinned fish and montaditos.

I couldn’t necessarily tell you the brands of vermouth I drank in those places. But it doesn’t really matter. In the end, Spanish vermouth is all about a vibe.

7 Spanish Vermouths to Try

Barcelona was the spot where Spain’s vermouth renaissance started, and so Catalonia remains a source of great vermouth. But there are growing number of vermouth brands now coming from Jerez, as Sherry houses look to diversify their offerings.

Navazos-Palazzi Vermut Rojo

This offering from famed Sherry negociant Equipo Navazos and importer PM Spirits comes from Jerez. Bright, citrusy and super floral, with notes of lavender and chamomile on the nose and tea-like notes on the palate. Great on ice or in cocktails.

Wine Enthusiast top 100 Spirits

This past year has brought much to celebrate, including the continued (if cautious) return to gatherings with family and friends, and openings (and re-openings) of bars and restaurants across the country.

It’s also brought a line-up of memorable spirits—and a number of surprises.

This list was compiled from the hundreds of bottles we’ve had the opportunity to review over the past 12 months. It includes a top-scoring new bourbon that hailed from Colorado—not Kentucky—and an attention-getting Italian vermouth infused with Japanese cherry blossom that filled our glasses with pink-tinged Martinis. A toasty rye whiskey from Denmark shared space with top-tier American-made ryes, and a debut gin from Kenya charmed with brisk citrus and spice.

Of note: This year’s Top 100 doesn’t include Scotch whisky—the first time since 2013 that has happened. To be clear, that omission isn’t a knock on venerable Scotch, but it afforded us the opportunity to, instead, highlight blended Scotch. And a surprising dearth of samples opened the door to reviewing a wider range of whiskey styles. As a result, this year’s list includes several American and international single malts. Again: a year of surprises, but also a year of delights. —Kara Newman

94 POINTS

Navazos Palazzi Pedro Ximenez Single Cask Brandy (Spain; PM Spirits, Wilmington, DE).

This is a brandy de Jerez aged in oloroso casks, then finished three years in very old sweet Pedro Ximenez casks. The end result is an extraordinarily complex sipper that almost reads like a cocktail. The deep brown hue and bold dried fig aromas signal richness.

While the first sips mingle toffee, maple, dried fruit, the finish is surprisingly dry and brisk, showing walnut skin, a hint of grapefruit peel, and cinnamon and cayenne glow. Bottled at cask strength, plan to add water or ice to mellow the appropriately fiery edge.

Limited edition: 720 bottles produced. abv: 43% Price: $121 for 375 ml

SPIRITS: THE TIP OF THE ICEBERG

BY ANTONIO GALLONI | DECEMBER 08, 2022

It all started innocently enough. Over the last few years, I have seen a marked increase in spirits made by winemakers. I thought it would be fun to taste them and write them all up. That was the genesis for this report. But then more and more samples arrived, and before I knew it, the article had morphed into a broad survey of spirits of all kinds. This article is clearly not comprehensive to any one category, but rather intended as a collection of spirits I think Vinous readers will enjoy.

As I started tasting through these spirits, I wondered if my approach to tasting wine and Champagne would be applicable, or if instead, I needed an entirely new methodology for looking at quality. I asked myself if there are really marked differences between several raspberry eaux de vie, for example. It turns out spirits can absolutely be assessed for aromatics, fruit, texture, finish and a number of criteria used in evaluating wine. If anything, the alcohol in most categories acts as an amplifier of those qualities and also accentuates both strengths and flaws. And yes, raspberry eaux de vie can be very different.

Where possible I have indicated lot numbers, although these aren’t always available in the world of spirits. I would like to see that change so consumers can know they are buying the same product I tasted and reviewed. In this regard, parts of the spirits world share some basic principles with other beverages such as NV Champagne, but also soft drinks and beer, where the goal is to create a ‘consistent’ product from year to year. There are virtues in that, and it is a skill, but I believe small batch bottlings that are differentiated are far more interesting, certainly far more interesting for the inquisitive reader looking for something that is truly distinctive. For now, I have relaxed the rule I have for NV Champagne where I only review bottlings that have a base vintage or disgorgement date listed.

But that does make me wonder what the future is for craft spirits. About a decade ago, I sat in the Krug tasting room with then-CEO Margareth Henriquez and Olivier Krug and explained that I would not review their Grande Cuvée because there was no way to ensure the batch I tasted was the same wine in the market. I suggested adding a base vintage or disgorgement date, which would differentiate releases, make each release special, and then, in time create opportunities for thematic tastings and/or special packaging, like mixed cases. “Our customers have no interest in this information,” was the reply.

Readers might find this hard to believe, but at the time, the Grand Cuvée struggled mightily in the market. It did not sell. And this was not that long ago. For a time, the half bottles were dumped in elite New York City restaurants (likely elsewhere too), where they were sold for next to nothing. Then, Krug began experimenting with thematic names for each release, before settling on the Edition system. A stroke of genius. Guess what happened? For the first time ever, Grande Cuvée became an allocated wine. All sorts of comparative tastings emerged, as did boxed sets that offer a combination of releases.

To be sure, spirits are different. Many are made in tiny quantities and on a far smaller scale than wine or Champagne. Unlike wine, bottles are opened and often enjoyed over a period of time, so comparative tastings are less the norm. Even so, I would like to see better and more consumer-friendly labeling. There is a possible parallel with the world of grower Champagne, where an increasing number of producers detail varietal breakdown and the exact source of their fruit. Why would that not be applicable to a fine source of pears or raspberries for eau de vie, or a specific breakdown of lots in a Cognac? All information like that does is create greater consumer interest.

I tasted the spirits in this report in November and December 2022.

The Eau de Vie Damson Plum from Capreolus is laced with hints of dried fruit, crushed flowers, herbs, mint and red stone fruit. Exotic and nuanced the Plum Brandy is exquisite. It is an especially floral, savory plum spirit. This fruit was sourced in Vale of Evesham, This is bottle 118 of 336.

The Eau de Vie Raspberry melds together plenty of fruit character, but in a serious, almost imposing style. This is not an easygoing spirit at all. Then again, approximately 75 pounds of fruit yield one liter of eau de vie. Sweet floral and herbal accents add lift. There is a bit of angularity and that leaves the Raspberry feeling a bit tense next to the other eaux de vie in the range. This is bottle 257 of 301.

The Eau de Vie Quince is floral, lifted and also very refined on the palate. A spirit of understatement and class, the Quince is soft-spoken, with impeccable balance, fine length and tons of sheer appeal. Dried floral and herbal notes resonate on the finish, but it is the overall balance I am most drawn to here. This is bottle 48 of 116.

The Eau de Vie Poire Williams (100% Bartlett Pear) from Cazottes is fabulous. Creamy and textured, the Poire Williams soars out of the glass with stunning aromatic complexity. Soft contours add raciness to this decidedly polished, exuberant eau di vie. The style is one of sublime refinement and class - perhaps too much for some palates - but all the elements are so well balanced. This release is a total knockout.

The Eau de Vie Reine Claude Doreé (100% Greengage Plum) is a wild, exotic eau de vie. The aromatics alone are crazy. A whole range of floral and savory top notes give the Reine Claude Dorée its distinctive personality. Fruit is more in the background in this captivating spirit from Laurent Cazottes. The bright, clean finish is a thing of beauty.

The Haut-Armagnac La Réserve is very pretty, aromatic and lifted. What this young Haut-Armagnac lacks in age it more than makes up for with its exquisite balance and finesse. There are no hard edges whatsoever. Sweet spice, leather and floral notes give the Réserve notable aromatic presence to match its mid-weight personality. La Réserve is a blend of young Ugni Blanc and Colombard, usually about six years old, aged in 100% new French oak and bottled at 45% abv.

The 2011 Haut-Armagnac La Flamme (Ugni Blanc, Colombard) is a blend of single barrels bottled at full proof. Rich and explosive, La Flamme is a heady, exotic Haut-Armagnac that delivers the goods big time. Here, too, the balance is exquisite, especially for a spirit that is a little more than a decade old. Light caramel, spice, herb, maraschino cherry and toast notes build into the pure, persistent finish. This is a terrific showing. Abv is 50.5%.

The 1994 Brut de Fût is a single cask blend of 65% Ugni Blanc and 35% Colombard bottled at cask strength, unfiltered and with no additives. Gently mellowed by time, the 1994 is a wonderfully expressive Armagnac. Soft contours wrap around a gentle core of macerated cherry, spice, leather, dried herbs and light caramel notes. This is all understatement and elegance. I very much admire the precision here. Spring frost and a dry summer yielded a small crop of ripe grapes. The 1994 spent a total of 27 years in wood.

The Cognac Grand Champagne Chai Paradis Très Vieille Réserve is a single cask bottling from Frapin's Paradis cellar. Hints of smoke, caramel, dried flowers, leather and orange peel lend notable aromatic presence. A Cognac of understatement and finesse, the Très Vieille Réserve is wonderfully expressive right out of the gate. Abv is 42.8%.

The Eau de Vie de Cidre Double Zero is gorgeous. It was made from more than thirty varieties of apples, blending bitter, bittersweet, sweet and sweet varieties. Fruit is harvested, then cellared for a few months to concentrate the flavors, before fermentation and distillation begin. Laser-like in its focus, with gorgeous aromatics, this eau de vie is seriously impressive. A glass will provide pleasure to both the hedonistic and intellectual senses. This is L.20.

The Rhum Agricole Organic is a powerful spirit that makes its full-proof felt. Flavors and textures are dialed up to eleven. Hints of lime, ginger and spice add complexity to this intense, wonderfully complex rum. Although a bit of a splurge, I would be thrilled to have it on my bar for cocktails. The Organic is made from hand-harvested sugar cane, distilled in copper creole stills and bottled at 71.2% abv

The Rhum Agricole Les Mangles is a single parcel, single cane rum. Rich and explosive in feel, the Mangles possesses tremendous depth right out of the gate. Dried flowers, leather, earthiness, herbs and a touch of mint add striking complexity, but more than anything, the Mangles is a rum of textural density. Pretty floral and spice accents round out the finish. It's another intense, full-bodied rum from Père Labat, bottled at 70.7% abv.

The 2009 Single Barrel Fut is a tiny bottling of 12-year-old Rhum Agricole aged in a bourbon barrel. Soft and delicate, with striking complexity, the 2009 is lights out. Maraschino cherry, spice, dried flowers, orange peel, leather, cedar, chocolate and sweet toasted oak lend tons of aromatic and flavor complexity. The 2009 is outstanding, but readers have to expect a rum with a pretty strong oak imprint. Time in wood does seem to attenuate the power found in Père Labat's young Rhum Agricole. The 2009 Single Barrel was bottled at 61% abv. I loved it.

The Armagnac Les Carré des Fantômes is a single parcel field-blend bottling of Plant de Graisse, Mauzac Blanc, Meslier St François, Jurançon Blanc, Mauzac Rosé and Clairette de Gascogne, six nearly extinct varieties. It is an especially airy, floral and savory style of Armagnac, maybe a bit classically austere in profile, but also incredibly intriguing. Light in color, with slightly nutty, oxidative overtones, the Carré des Fantômes is an absolutely gorgeous spirit. It is a beautiful, eccentric Armagnac that requires an inquisitive palate to fully appreciate. Batch 08.

The 1990 Single Cask Armagnac is a fabulous choice for readers looking for an Armagnac with the gentle, burnished character that only comes from long maturation in cask. Soft and engaging, the 1990 is an absolute delight. Scents of dried figs, spice, caramel, crushed herbs, leather, barrel toastiness and dried flowers are all woven together. No topping during aging results in a spirit with gorgeous complexity that develops in a very gradual oxidation that has taken place over more than thirty years. Lovely.

The 2006 Calvados Single Cask was distilled from a mix of more than 40 varieties of apples and spent 15 years in French oak prior to being bottled at cask strength. It offers a gorgeous combination of bright fruit and the more complex notes conferred by aging in barrel, all with the softness achieved with time. Gentle smoke, spice, leather, orange peel and dried flowers all grace this exquisite, wonderfully complex, delicate Calvados.

The Armagnac XO from L'Encantada is a blend of eight barrels spanning vintages 2006 to 1986 from five different domaines. It marries the power of Armagnac with notable elegance and tons of finesse. A spirit with no hard edges and fabulous balance, the XO is magnificent. Fruit, floral, spice, dried fruit, caramel and subtle oak notes are all beautifully woven together. The XO is a fabulous introduction to a range mostly composed of single barrel offerings. The purity here is just superb. This is bottled at cask strength, so there is plenty of intensity, yet this lies on the more refined side of Armagnac.

The Corn Whisky Bota NO 2021 is a single barrel bottling made from 100% Spanish corn from the joint venture between Equipo Navazos and importer Nicolas Palazzi. It was aged for 15 years in an Oloroso Sherry cask, with no topping (hence the designation 'NO') and bottled at full proof. A powerful, explosive spirit, the Corn Whisky is packed with scents of scorched earth, game, leather and earthiness. There's not a lot of subtlety here, but I doubt that is the point. Bottled in 2021.

The Cognac Hommage a Yves & Jean-Noel Pelletan is a tiny blend comprised of one barrel of 1965 and a few demijohns going back to 1925. It is the last bottling from Palazzi's days of buying and blending Cognacs under his own label. Quite potent in the glass, the Hommage is a bit rustic, but also incredibly authentic in feel. The explosive power is palpable. It's a Cognac for readers who appreciate structure and body more than restraint. The Hommage was bottled at cask strength and dedicated to master coopers Yves and Jean-Noel Pelletan.

The Eau de Vie Gravenstein Apple is packed with fruit flavor, spice and strong dried white notes. There's wonderful savoriness and tartness to balance some of that fruity character, along with tons of depth and what comes across as strong skin character. This is one of four eau de vies in Rochelt's gift box set.

The Eau de Vie Morello Cherry is one of my favorite eau de vies in this collection. Creamy and expansive, the Morello is all finesse. Crushed red-fleshed fruit, spice, sweet floral accents and a kick of warmth all come together in a spirit that is impeccably balanced from start to finish. The depth and explosive complexity here are off the charts. This is one of four eau de vies in Rochelt's gift box set.

Rochelt's Eau de Vie Wachau Apricot is ridiculously great. Intensely aromatic, Wachau with almost tropical overtones, the Apricot is so expressive from the very first taste. Yellow orchard fruit, ginger and soaring aromatics stain the palate. It's an eau de vie that deeply satisfies both the hedonistic and intellectual senses. I will remember tasting it for a very, very long time. What a knockout. This is one of four eau de vies in Rochelt's gift box set.

The Eau de Vie Quince starts off quite subtle and then explodes through the mid-palate and into the finish. Strong mineral and earthy undertones give the Quince uncommon complexity to play off fruit flavors. Deep and expansive, with tons of character, the Quince is wonderfully complete, but also quite imposing. There's a ton of power and substance here, with an almost phenolic quality that lingers on the finish. This is one of four eau de vies in Rochelt's gift box set.

The Eau de Vie Mirabelle Plum was distilled in 2009, and then aged in glass balloons, in the classic Rochelt style. It is wild, penetrating and full of character. The feeling here is one of focus and length, more than the body found in some of the other eau de vies in this collection. Sweet floral and savory notes continually open in a spirit of uncommon finesse and nuance. The Mirabelle hovers on the palate with wonderful elegance. What a knockout.

Radio Imbibe Episode 46: Nicolas Palazzi of PM Spirits

The cover story of our March/April 2022 issue features brandy, and for this episode, we wrap up our coverage of the spirit with Nicolas Palazzi. Born in Bordeaux and now living in Brooklyn, Palazzi is the founder of PM Spirits, an importer and distributor of specialty spirits, including Cognac, Armagnac, and Calvados. For this episode, we talk with Palazzi about his search for memorable barrels of brandy, what he looks for in great brandies, and his work to bring these spirits to an American audience. 

Radio Imbibe is the audio home of Imbibe magazine. In each episode, we dive into liquid culture, exploring the people, places, and flavors of the drinkscape through conversations about cocktails, coffee, beer, spirits, and wine. Keep up with us on Instagram, Twitter, and Facebook. And if you’re not already a subscriber, we’d love to have you join us—click here to subscribe.  

BRANDY - From Cognac to California, the historic spirit’s influence runs deep.

JUICY FRUIT

From vineyard or orchard to bottle and bar, brandy’s influence runs deep.

Cognac, Armagnac, applejack, schnapps—in whichever form brandy is found, these spirits made from fruit have no parallel in the glass. While whisk(e)y, tequila, and rum get lots of love these days (deservedly so) from cocktail lovers and spirits drinkers, brandy is evolving and emerging on its own terms, slowly building a fan base to take this timeless spirit into the future.

We’re taking a closer look at today’s world of brandy—the ways it’s made and appreciated around the world, the details behind its complex production, and the reasons it should be the next bottle you reach for when cocktail hour rolls around.

Nicolas Palazzi

Bordeaux-born and Brooklyn based, Palazzi is the importer behind PM Spirits, specializing in independent spirits such as L’Encantada Armagnac, Cognac Frapin, and Cobrafire eau-de-vie de raisin.

“Something that’s really cool is when you’re in a brandy cellar, with 50, 60, 100 casks in front of you; even if they’re from the same batch of distillation, every cask is its own world. You could taste 15 casks distilled the same day, and you’ll find tremendous differences between them—whereas something like bourbon would be very consistent. There’s so much aroma and flavor profile available in brandy. If someone thinks Cognac is just one thing and it’s boring or they don’t like it, I assure you, I can find a single-cask Cognac that’ll blow your socks off. It’s a world that deserves to be discovered, for sure.”

Sherry’s Indie Moment

A growing number of independent bottlers is aiming to showcase a more nuanced, variable side to fino, manzanilla and more.

There’s no single origin point for the modern sherry renaissance, but the aged cask of amontillado that Eduardo Ojeda and Jesús Barquín of Equipo Navazos bottled in December 2005 would be a solid place to start.

Like so many examples of its kind, the wine had been forgotten for decades in a dusty bodega, where it would have continued to slumber if not for the private club of investors, organized by Ojeda and Barquín, who pooled together the funds to rescue it from oblivion. Titled “La Bota de Amontillado” (after the Edgar Allen Poe story) and shared exclusively among club members, that initial release gave birth to a series of chronologically numbered editions. Hype quickly followed, and in April 2007 the project released its first commercial effort: La Bota de Palo Cortado No. 6.

It may come as a surprise that one of the driving forces behind the current sherry revival basically started off as a Kickstarter campaign. But according to Peter Liem, sherry expert and co-author (along with Barquín) of Sherry, Manzanilla & Montilla: A Guide to the Traditional Wines of Andalucía, few were interested in purchasing, let alone marketing, these wines. “The only reason that all these old wines still existed is that nobody wanted them,” he explains, citing the economic collapse and fall from relevance that decimated the sherry industry toward the end of the 20th century.

More than 100 “Botas” later (as of 2022, the library consists of 107), the project has redefined sherry for many U.S. drinkers. As Liem puts it, “They opened our eyes to the fact that something completely different existed in this region, which nobody was talking about.” That alone would have been enough to secure Equipo Navazos’ lasting place in the zeitgeist. But in recent years, their success has paved the way for a new set of independent bottlers who are following a similar playbook, sourcing minuscule quantities of wine from bodegas across the Sherry Triangle.

Some are Jerez natives, such as Antonio Barbadillo Mateos of the Sacristía AB project, and Ramiro Ibáñez and Willy Pérez, the duo behind the resurrected M. Antonio de la Riva label. Others, including Nicolas Palazzi of PM Spirits and Buelan Compañía de Sacas’ Nick Africano, operate out of the United States. They are united not only in their rejection of sherry as a standardized, industrial wine, but also in their desire to carve out a more intimate model for the region.

…

For Nicolas Palazzi, owner of rare spirits distributor PM Spirits, the collection of sherries he released late last year signaled a case study in sherry’s diversity. Since 2012, Palazzi has partnered with Equipo Navazos to bottle a series of highly-coveted single-cask Spanish brandy, whisky and rum under their Navazos Palazzi label. Even as someone who makes his living importing small-batch spirits, Palazzi was struck by the enormous variation between barrels in a single sherry solera system. “When you’re sampling different casks of spirits, a lot of the time you will find some small differences, but if it’s the same run, put in the same type of cask and aged in the same place for the same amount of time, the stuff you get is going to be pretty similar,” he explains. “But with sherry, it’s mind-bending. You can taste four different casks of the same exact wine and they’re all vastly different.”

“I saw a gap in the market for serious wines from this region, since everyone thought of manzanilla as something cheap, relatively young and accessible.”

In a typical bottling process, the solera would absorb and assimilate the individual profiles of these casks, rounding out their wayward edges into a smooth and seamless whole. At the scale that Palazzi describes, however, the goal is to capture the unique personality of a single barrel, or the distinctions that exist from one barrel to the next. “It sounds like a cliché, but these casks are living things,” Palazzi says.

New bottlers like Palazzi have arrived in Jerez at an inflection point. For all the recent talk of a renaissance, sherry remains a niche category. And while the cult model adopted by Equipo Navazos and its descendants has ushered in a new era of critical appreciation for the region’s finest wines, that’s not enough to sustain an entire wine industry. The question on everyone’s minds, then, is: What’s next?

INDIE SHERRIES TO TRY

PM Spirits Amontillado

“Selected with the expert help of Eduardo Ojeda,” as its label proudly declares, the PM Spirits amontillado drinks noticeably brighter and fresher than many examples of the genre, happily embracing its inner fino with a pronounced flor character. Although the packaging doesn’t mention where it was sourced, Palazzi notes that the wine came from several casks belonging to a prominent bodega with roots in the late 19th century. Light amber in the glass, it’s energetic and lively, especially for the style—as close to easy-drinking as amontillado gets.

Straight From the Barrel

“...Hommage a Yves & Jean-Noel Pelletan, the rare cask-strength Cognac, has a boldness that belies the softly nuanced quality its category is known for.”

Geeky Cocktails: Meet the Man Behind the Artisanal Spirits Movement

Geeky Cocktails: Meet the Man Behind the Artisanal Spirits Movement

When Nicolas Palazzi quit his day job as a chemical engineer in 2008, the spirits world got a little more interesting. The French native had moved to New York City to manage a medical research lab, but brought with him a curiously intense affinity for rare-cask Cognac. Dismayed by the lack of like-minded, handcrafted products on the market in the U.S.—where the spirits scene was still largely focused on big-name brands despite a booming, more intelligent cocktail culture—he set out to learn the business from the ground up. He officially launched his import company, PM Spirits, in early 2011 with just two independent Cognac producers (Paul Beau, Guillon-Painturaud) and six products. Now his book includes profound Spanish brandies, grappa from famed Sicilian avant-gardiste Frank Cornelissen, and Mexican Fernet (a bitter liqueur).

Palazzi is being lauded by beverage authorities nationwide as the go-to for distillates of character and terroir, and Palazzi’s unique bottles now line the shelves of restaurant and bar greats like The NoMad in New York City, Jack Rose Dining Saloon in Washington, D.C., and Scopa Italian Roots in Venice, California. Had an interesting digestif you’d never heard of before while out dining? That might have been made possible through Palazzi’s meticulous sourcing. He talks to Vogue.com about cocktails, “geeky” spirits, and the six bottles he’s most excited about now.

The tagline on your website is “provider of geeky spirits.” What does “geeky” mean in the spirits world?

When it comes to spirits in general, one doesn’t buy a product, one buys a brand. They buy the marketing and the status that the label conveys, but they don’t have a gauge on the true quality of the stuff inside the bottle, how it was made, who made it, and why it tastes the way it does. So by “geeky,” we mean the other stuff. It’s made by real people. It has an actual flavor profile that is specific to the place in which it’s made and the ingredients it’s made from. It’s not sweetened to death, artificially colored, or made to be as innocuous as it can be.

From that perspective, it seems to be as much about supporting the little guy as it is about supplying cool products.

It absolutely is. We want them to keep doing what they’re doing. When you start working with somebody, and they’re distilling out of a shack or their house is run-down, and you come back a year and a half later and see that they’ve made improvements. . . I’m not saying it’s 100 percent because of what we’ve done, but there is something rewarding about working with real people and the fact that the money spent buying these products can go toward their living and the creative process as opposed to feeding some giant company. I have nothing against big companies, but that makes it more meaningful to me. And the other result is that we’re educating people; we’re getting the authentic stuff to the people who will care about it. We’re showing them what these spirits used to taste like before mass marketing existed and can still taste like today.

What is a typical reaction of someone tasting spirits in your portfolio who is more used to tasting name-brand products?

People are not sure what to expect. A lot of people start out thinking that they’re doing us a favor by tasting these products that they’ve never heard of before, but they end up realizing that there’s a world of difference. I had one buyer who thought he didn’t like Cognac, then after one taste of the Paul Beau VS, he lit up. He was all, “Oh, wow, that’s really interesting,” and, “That’s a set of aromas and flavors I’ve never experienced before.”

There’s something extra that happens in the brain with the sensory experience of taste. When you taste something new and you love it, there’s an emotional connection that takes place. At that point, the person is not likely to forget it. They know you’re not fooling around and will want to see what else you have in your bag, even if it’s not something that will appeal to their particular clientele. They know you’re not wasting their time.

Would you say that the movement toward artisanal spirits is picking up speed, like what we saw happen to the craft-beer category?

It has definitely changed over the last six or seven years. Before, nobody cared, really. If you take bourbon as an example, you used to be able find anything you’d want and more on the shelves for a lot less money because people just didn’t know about it. And now certain bourbons are unavailable and allocated. Spirits are becoming cool. Drinkers have started paying more attention to what they’re drinking. I think that’s good news for everyone involved.

What is the coolest cocktail that you’ve encountered made with one of your spirits?

In Texas, I saw a sidecar made with a single-cask Cognac from a producer named Gourry [de Chadeville] that I brought in last year. This Cognac is distilled in a wood-fired pot still and is 64.3 percent alcohol, so that is a pretty kick-ass sidecar. You can’t drink too many of them! And at Cane & Table in New Orleans, they’re making a daiquiri with a rum I sourced in Spain from the sherry producer Equipo Navazos. It’s a bold daiquiri and is totally delicious.

What’s the latest addition to your portfolio that you’re most excited about? The thing that we don’t know about yet but will?

Calvados! I was lucky enough to be introduced to Eric Bordelet, the cider-maker in Normandy. It turns out the guy has been distilling for a number of years but never released anything. He’s doing single-cask full-proof unfiltered Calvados, distilling from both his cidre and his poiré (pear cider). Plus, his mentor was Didier Dagueneau, the famed Pouilly-Fumé winemaker, so everything is aged in ex-Silex casks from Dagueneau. It’s incredibly cool and will be available stateside in the beginning of 2016.

Intrigued? Here are six unique bottles Palazzi recommends adding to your bar (or gifting a very good friend):

Navazos-Palazzi Double Barreled Cask Strength Spanish Rum
A 100 percent molasses-based rum from the Antilles. Dark, meaty, with a nuttiness derived from the Oloroso sherry cask it ages in for more than ten years. Finishes bone dry. Only 1,500 bottles produced per year.

H. Beudin Single Cask 18 Year Calvados
Calvados with a kick, bottled at full proof. Gives a sense of what the pure stuff tastes like when sampled from a cask. Selected by star cider-maker Eric Bordelet.

Gourry de Chadeville Grande Champagne Cognac
One-man operation led by Pierre Goursat Gourry on nearly 25 acres of vineyards in Grande Champagne. A young, bold Cognac reminiscent of ripe apple and smoke, it spends seven years in an ex-first growth Sauternes cask.

Domaine d'Aurensan 1975 Single Cask Armagnac-Ténarèze
Like a vintage-dated Armagnac on steroids, with zero sugar, zero water, and zero coloring added. Distilled by the Rozès family. Mature flavors of dried prune, leather, and earth, with a seemingly endless finish.

Laurent Cazottes Poire Williams Eau-de-Vie
Distilled from organic pears dried to concentrate their flavor and then the pits, seeds, and stalks removed. Only 200 half-bottles of this Poire Williams come in to the U.S. each year.

Frank Cornelissen MunJebel Rosso Grappa
What happens when Sicily's most emblematic natural winemaker makes grappa. Distilled in a wood-fired vapor still from volcanic Mt. Etna’s indigenous Nerello Mascalese grapes.

What is Armagnac? Exploring Cognac’s Older Cousin

How Armagnac is Made

“Essentially, Cognac is more like Tequila, and Armagnac is more like mezcal in the way it’s produced,” says Nicolas Palazzi, owner of importer and distributor, PM Spirits, “but not in flavor [although it can occasionally share similar notes with the agave spirit].” Armagnac is a bit more artisanal in nature, and every producer creates a product to their own proof and style making it a fan favorite for spirit nerds.

Armagnac is allowed to use 10 grape varieties in production, but typically only use four: Ugni blanc, Baco, Folle Blanche, and Colombard; whereas in Cognac they use around 99% Ugni blanc. More variety in the raw material allows for Armagnac to express a diversity in flavor that Cognac cannot. When you also consider the terroir — the soil, climate, and hand of the maker — Armagnac truly distinguishes itself in character.

“There is something really interesting in picking grapes and making a product that has a true personality and seeing that product at a stage where it hasn’t become a very popular spirit [like Cognac] that has been modified to try to appeal to the general public,” says Palazzi. “Armagnac is very terroir-driven, it feels like you can connect with the history of the land and its rich history.”

In terms of distillation, 95% of Armagnac production is distilled with an alembic column still, whereas Cognac has to be pot-distilled, Palazzi notes. “Some are using pot still as well,” he says, although it’s a rarity.

After being distilled, the liquid is typically aged in 400-liter French oak casks — typically local, Gascony oak — and is then classified as VS, VSOP, Napoleón, or XO (Hors d’âge), depending on how long it has been aged for, with XO being the oldest age statement meaning the distillate has seen a minimum of 10 years in the cask. It’s also common for Armagnac producers to release vintages, like wine, but this will be more of a rarity as the category continues to rise in popularity.

After aging, the Armagnac is either bottled at cask strength, or proofed down. “The reason why Cognac is typically 40% ABV is to stretch out the amount they’re able to produce because of the demand,” Palazzi notes. “In Armagnac, you’ll find more full-proof bottling because they aren’t under the pressure of hitting numbers so they can focus on creating the best product possible [regardless of proof].” This means that each bottle will have its own distinct character, which isn’t always the case with other brandies.

Some producers to note are: Domaine Boignères, Château de Pellehaut, Domaine Espérance, Domaine d’Aurensan, but there are many others creating exceptional brandies as well in the region.

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Cobrafire Eau-de-Vie de Raisin

An unaged blanche (white) Armagnac produced in the Bas Armagnac sub-appellation. It’s an undiluted, unadulterated expression of exactly what a French brandy should taste like. At 51.5% ABV, it’s also begging to make it into your next Martini.

PM Spirits VS Bas Armagnac Overproof

Importer PM Spirits teamed up with renown production house, Domaine Espérance, to release their own label of VS overproof (51.7% ABV) Armagnac. For the price you’ll pay, it’s an absolute steal and must-try.