Radio Imbibe Episode 46: Nicolas Palazzi of PM Spirits

The cover story of our March/April 2022 issue features brandy, and for this episode, we wrap up our coverage of the spirit with Nicolas Palazzi. Born in Bordeaux and now living in Brooklyn, Palazzi is the founder of PM Spirits, an importer and distributor of specialty spirits, including Cognac, Armagnac, and Calvados. For this episode, we talk with Palazzi about his search for memorable barrels of brandy, what he looks for in great brandies, and his work to bring these spirits to an American audience. 

Radio Imbibe is the audio home of Imbibe magazine. In each episode, we dive into liquid culture, exploring the people, places, and flavors of the drinkscape through conversations about cocktails, coffee, beer, spirits, and wine. Keep up with us on Instagram, Twitter, and Facebook. And if you’re not already a subscriber, we’d love to have you join us—click here to subscribe.  

The Best Cognacs to Stock in Your Home Bar

Don’t have a bottle of Cognac on your bar? You should.

Cognac—which is a type of brandy (we'll get to that)—has always had an unfairly snooty image. It’s the building block for the Sidecar and the original Sazarac—real down-to-earth cocktail classics. As a result of the French embrace of Black servicemen in World War II, they drank it often. Before it was getting shouted out by everyone in rap, from Tupac to Drake, Hennessy became the first spirits company to place ads in Ebony and Jet magazines. (It was also was omnipresent at my cousins’ weddings at Chinese banquet halls, where there was a bottle of Hennessy on every table, right next to a two-liter of 7-Up for mixing.) Cognac has history, and it's not just pinched-face old white guys in smoking jackets swirling snifters, is what I'm saying. So yes, while you can easily shell out thousands of dollars for aged Cognac in Baccarat crystal, there are great bottles at every price point.

Best Bang-For-Your-Buck Cognacs

Paul Beau VSOP

None of the Cognacs in this category are what you would call cheap, but the idea here is value. “Paul Beau VSOP is an exquisite spirit that sells for around $60, but what makes it a great value is that this VSOP is really an average age of 15 years old,” says Thorn. “This could be labeled as an XO, which would typically fetch at least $100.”

Guillon-Painturaud VSOP Grande Champagne

Similarly, Guillon-Painturaud VSOP Cognac is also an average age of fifteen years old, far exceeding the VSOP designation. “Line Guillon-Painturaud produces on her family’s 18 hectare estate, and she is one of the few female master distillers in Cognac,” Thorn says. “Her Cognacs are elegant and fruit forward, and they are ridiculously good value considering the ages that are in the bottles.”

Navarre Vieille Reserve

“Navarre Cognacs are such a treat. Jacky Navarre is a fourth-generation distiller, and his production methods are slow and old-school. He hand-harvests the grapes, distills in small batches, and does not reduce with water, but instead allows reduction to take place only in barrel over time. The average age is 40 to 50 years old. Navarre Vieille Reserve is around $250 retail, and it is worth it.” —Kellie Thorn

How Craft Brands Can Succeed in the Covid-19 Era

Craft brands have been in the spotlight across wine, beer, and spirits in recent years, with products from small producers becoming increasingly sought after over mass-marketed products. Consumers are seeking out fresh discoveries, and are increasingly prioritizing the production methods, ingredients, and stories behind craft beverages.

But the onset of Covid-19 has presented a new challenge: While consumers are increasing their home consumption and retail alcohol sales are up, most craft wine and spirits brands have not benefited. As much of the on-premise sector remains shuttered and many consumers turn to e-commerce to limit in-store purchasing, there is no salesperson or sommelier to champion small brands or encourage the consumer to try something new.

ACQUIRING NEW RETAIL PLACEMENTS

While stay-home mandates and on-premise closures have resulted in retail sales spikes — as of June 13, off-premise sales were up 26 percent year-over-year for the entire Covid-affected time period — retailers are still working to manage this unexpected business shift.

“They’re still in survival mode,” says Nicolas Palazzi, the owner of PM Spirits in New York, an importer and distributor specializing in artisanal spirits brands. “They have no energy or time to do any outreach or take sales calls. They’re reacting to demand, and that demand is for mainstream brands because that’s what people know.” In the first six to eight weeks of the pandemic, most of Palazzi’s sales through existing retail accounts were for inexpensive items.