Vinepair: The 30 Best Rum Brands (2023)

Despite its eternal status as the “next big thing” in drinks, rum sales still lag behind multiple other spirits in the U.S., including whiskey, vodka, tequila, and Cognac. Still, there are signs that perceptions of rum are definitively shifting.

Of the almost $2.5 billion U.S. drinkers spent on rum in 2021 — the most recent data available — $229 million went toward “super premium” bottles, the most expensive price segment. Though still a fraction of total sales, this figure is more than 10 times greater than the amount spent on top- shelf rum 15 years ago, proving that folks aren’t only reaching for rum to mix Mojitos and Piña Coladas.

Impressive though that growth is, numbers and spreadsheets do little to capture the depth of the category. With rum brands operating in multiple continents, using two starkly different base ingredients — molasses and fresh cane juice — the main consideration when buying rum is not how much to spend but how you’re looking to enjoy the spirit. The category’s vast range of styles and ever-improving quality ensures that, whether it’s cocktail hour or time for a nightcap, there’s a bottle for every occasion and price point.

This list captures every aspect of that impressive landscape, from single-varietal agricole to transcontinentally aged and blended bottlings. Here are 30 of the best rums to buy right now.

Alambique Serrano Single Blend #1

Alambique Serrano Single Blend #1

Another stunning Oaxacan cane rum, this blend combines Cognac-cask-aged column still distillate with French-oak-aged pot still rum. The duo comes together in perfect harmony, serving up a captivating mix of fruit and umami notes on the nose. The palate then takes a pretty abrupt, but no-less enjoyable, turn, heading in a green, vegetal, earthy direction. This bottle provides further proof that Oaxaca is a serious player in the rum landscape.

Clear as a Bell

These elegant (but electric) digestifs are the perfect pick-me-up, nightcap, and grand finale—all in one glass

BY AMIEL STANEK PHOTOGRAPH BY ISA ZAPATA

Once the dessert forks have been surrendered and everyone swears they couldn’t possibly take even one more bite, a final pour of something special on Thanksgiving just feels right. While I can see the merits of trotting out a bottle of bark-bitter amaro or a mellow bourbon that’s seen a few years in oak, these days I take a different tack. When I want to round out a big meal in style, the choice is clear—a clear spirit, that is. I’m talking about things like eau-de-vie, grappa, mezcal, and clairin. Though these liquors are unique in terms of their geographic origin, composition, and production, they share a brazen character, making them ideal meal-enders. Instead of relying on extensive aging in wood to lend complexity, each spirit tastes unabashedly of the raw materials from which they were distilled and the places where they were made. Heirloom apples. Hand-harvested grapes. Pit-roasted agave. Wild-fermented sugarcane. These idiosyncratic products are as lively and expressive as the day they trickled out of the still; with no time spent in barrels to discipline their rougher edges, flavor has nowhere to hide. And at the end of a rich meal, one sharp sip immediately snaps you back to consciousness, like a cold plunge after a sweaty sauna session.

As is the case with all booze, spirits made with care by small, independent producers are going to be more compelling and often boast a price tag to match. But this is the most special of occasions, after all—when else are you going to break out the good stuff?

CYRIL ZANGS – DOUBLE ZÉRO EAU-DE-VIE DE CIDRE

This bright 100-proof apple brandy is a collaboration between culty Normandy cider maker Cyril Zangs and renowned distillery Calvados Roger Groult. It smells and tastes like a brisk fall stroll through an orchard: ripe fruit, a crisp breeze,

LAURENT CAZOTTES – GOUTTE DE REINE CLAUDE DORÉE

Laurent Cazottes’s eaux-de-vie are the stuff of legend, crafted from small parcels of his own lovingly tended trees and vines. To make this style, Cazottes painstakingly dries and hand-pits greengage plums before fermentation, which yields an extraordinarily concentrated elixir.

CLAIRIN VAVAL RUM

Traditional clairin, perhaps Haiti’s most revered spirit, is rum for mezcal nerds. Made from freshly pressed heritage sugarcane varietals and fermented with no added yeasts, each distillation is a unique expression of terroir. This one, from second-generation producer Fritz Vaval, is sunny and herbaceous, each sip gracefully ping-ponging between delicate flowers and salty funk.

The Best Cognacs to Stock in Your Home Bar

Don’t have a bottle of Cognac on your bar? You should.

Cognac—which is a type of brandy (we'll get to that)—has always had an unfairly snooty image. It’s the building block for the Sidecar and the original Sazarac—real down-to-earth cocktail classics. As a result of the French embrace of Black servicemen in World War II, they drank it often. Before it was getting shouted out by everyone in rap, from Tupac to Drake, Hennessy became the first spirits company to place ads in Ebony and Jet magazines. (It was also was omnipresent at my cousins’ weddings at Chinese banquet halls, where there was a bottle of Hennessy on every table, right next to a two-liter of 7-Up for mixing.) Cognac has history, and it's not just pinched-face old white guys in smoking jackets swirling snifters, is what I'm saying. So yes, while you can easily shell out thousands of dollars for aged Cognac in Baccarat crystal, there are great bottles at every price point.

Best Bang-For-Your-Buck Cognacs

Paul Beau VSOP

None of the Cognacs in this category are what you would call cheap, but the idea here is value. “Paul Beau VSOP is an exquisite spirit that sells for around $60, but what makes it a great value is that this VSOP is really an average age of 15 years old,” says Thorn. “This could be labeled as an XO, which would typically fetch at least $100.”

Guillon-Painturaud VSOP Grande Champagne

Similarly, Guillon-Painturaud VSOP Cognac is also an average age of fifteen years old, far exceeding the VSOP designation. “Line Guillon-Painturaud produces on her family’s 18 hectare estate, and she is one of the few female master distillers in Cognac,” Thorn says. “Her Cognacs are elegant and fruit forward, and they are ridiculously good value considering the ages that are in the bottles.”

Navarre Vieille Reserve

“Navarre Cognacs are such a treat. Jacky Navarre is a fourth-generation distiller, and his production methods are slow and old-school. He hand-harvests the grapes, distills in small batches, and does not reduce with water, but instead allows reduction to take place only in barrel over time. The average age is 40 to 50 years old. Navarre Vieille Reserve is around $250 retail, and it is worth it.” —Kellie Thorn

The 9 Best New Rums to Drink Right Now

Spirits worth sipping.

Distilled from cane juice rather than molasses, rhum agricole is a different beast from standard rum, with a distinctly grassy, vegetal flavor profile. Cane-based rum can be produced anywhere, but the best-known expressions come from the French Caribbean. Pere Labat is from Guadeloupe’s Distillerie Poisson, the oldest distillery on the island of Marie-Galante. The un-aged rum, distilled to the high-octane “local proof” at which the natives like to drink it, is powerfully vegetal on the nose but much less so on the palate, where it displays notes of vanilla and mint in addition to the classic agricole grassiness. It’s surprisingly easy to drink neat or on the rocks and makes for a great change of pace in a daiquiri.