Radio Imbibe Episode 46: Nicolas Palazzi of PM Spirits

The cover story of our March/April 2022 issue features brandy, and for this episode, we wrap up our coverage of the spirit with Nicolas Palazzi. Born in Bordeaux and now living in Brooklyn, Palazzi is the founder of PM Spirits, an importer and distributor of specialty spirits, including Cognac, Armagnac, and Calvados. For this episode, we talk with Palazzi about his search for memorable barrels of brandy, what he looks for in great brandies, and his work to bring these spirits to an American audience. 

Radio Imbibe is the audio home of Imbibe magazine. In each episode, we dive into liquid culture, exploring the people, places, and flavors of the drinkscape through conversations about cocktails, coffee, beer, spirits, and wine. Keep up with us on Instagram, Twitter, and Facebook. And if you’re not already a subscriber, we’d love to have you join us—click here to subscribe.  

Review: Mic.Drop Rye L20-01 4 Years Old

The latest Mic.Drop release from PM Spirits isn’t a bourbon but a rye, another young gun at 4 years old, sourced from Wilderness Trail Distillery in Danville, Kentucky. Mic.Drop L20-01, which was released late last year, is drawn from just 5 casks of rye distilled in 2015 and bottled in 2020, made from a mash of 56% rye, 33% corn, and 11% barley malt. This is purportedly the first time Wilderness Trail has ever sold barrels of aged whiskey to anyone instead of bottling it themselves.

Well, let’s try it out.

Hearty on the nose, the whiskey has the classic punch of rye, all spice and pepper and dried fruits, impregnated with cedar wood and notes of dill. The palate is quite sweet but also impressively spiced, the notes of green herbs and fresh-cut cedar wood punching with some force. Then comes more of the fruit: Apple fritters in sweet cream. A splash of water does some good, tempering the heat and bringing out more of the barrel influence, including a gentle chocolate note that emerges on the finish. Hints of vanilla and brown sugar calm some of the unruly rye spice notes up top, letting the young but expressive rye do its thing with more of a sense of balance.

In the final analysis, it’s really fun stuff. Tough to justify at nearly $100 a bottle, though, but I presume you can convince yourself through whatever logic you need.

108 proof.

A-

The 25 Best Bourbons of the 21st Century (So Far)

Bourbons have become increasingly collectible. Here are the ones you need to stash away.

There’s much to love about the world’s great Japanese, Scotch and Irish whiskey distilleries. But when it comes to innovation, the wily bourbon producers in the United States have been leading the way for years. In Kentucky and beyond, purveyors of America’s native spirit have refused to let the excellence of their existing products stand in the way of coming up with new ones. And over the last decade and a half, a plenitude of incredible new whiskey with a mash bill of at least 51 percent corn and aged in charred new oak barrels—the house rules for a whiskey to be called a bourbon—has come to market, some from brand-new producers, others new expressions from venerated houses. Fortunately, we’ve got you covered. Here are 25 of the best bourbon releases of the last 20 years.

Mic.Drop.

A delicious blend of 20 different casks of eight-year-old whiskey that offers multifarious flavors highlighted by maple syrup, coconut, cloves, and dark fruit. Mic.Drop. came out of nowhere in 2017 and now resides on the back bars of some of the country’s most prestigious drinking establishments. It’s easy to spot, too, with an eye-catching label designed by comic book artist Chris Batista. The follow up, Mic.Drop.2, was released in 2018 —140 bottles at $450 a pop.

WhiskyCast reviewed - Mic Drop Rye, 93 pts

MIC DROP RYE L20-01

Country: USA
Region: Kentucky
Type: Rye Whiskey
Bottler: PM Spirits
ABV: 54%
Score: 93 points

This 4-year-old Rye was distilled at Kentucky’s Wilderness Trail Distillery using sweet mash fermentation with a mashbill of 56% rye, 33% corn, and 11% malted barley. The nose has good notes of baking spices along with a touch of oak, toasted caramel, cocoa beans, black cherries, and molasses. The taste is very spicy with cinnamon bark, allspice, and clove, while a hint of maple syrup comes out as the spices start to fade along with black cherries, pipe tobacco, and oak. The finish is long with lingering spices and hints of maple syrup, anise, and oak. Excellent!  (December, 2020) 

How Craft Brands Can Succeed in the Covid-19 Era

Craft brands have been in the spotlight across wine, beer, and spirits in recent years, with products from small producers becoming increasingly sought after over mass-marketed products. Consumers are seeking out fresh discoveries, and are increasingly prioritizing the production methods, ingredients, and stories behind craft beverages.

But the onset of Covid-19 has presented a new challenge: While consumers are increasing their home consumption and retail alcohol sales are up, most craft wine and spirits brands have not benefited. As much of the on-premise sector remains shuttered and many consumers turn to e-commerce to limit in-store purchasing, there is no salesperson or sommelier to champion small brands or encourage the consumer to try something new.

ACQUIRING NEW RETAIL PLACEMENTS

While stay-home mandates and on-premise closures have resulted in retail sales spikes — as of June 13, off-premise sales were up 26 percent year-over-year for the entire Covid-affected time period — retailers are still working to manage this unexpected business shift.

“They’re still in survival mode,” says Nicolas Palazzi, the owner of PM Spirits in New York, an importer and distributor specializing in artisanal spirits brands. “They have no energy or time to do any outreach or take sales calls. They’re reacting to demand, and that demand is for mainstream brands because that’s what people know.” In the first six to eight weeks of the pandemic, most of Palazzi’s sales through existing retail accounts were for inexpensive items.